On the last day of 2014, Xiaomei and Tencent’s "better things" finally took place for a long time. However, unlike the previous rally, this time the external reaction was more like a realistic version of the "wolf."
On March 27th, it was reported recently that Tencent will invest Xiaomi in 2 billion US dollars and suddenly start a wave of waves. According to insiders, Tencent is developing a WeChat hardware open platform and already has its own hardware development team.
According to reports from the 21st century economy, on the morning of March 27th, a news spread like wildfire: Chairman Ma Wenteng of Tencent led a delegation to visit Xiaomi Technology and agreed with Xiaomi Technology Chairman Lei Jun to discuss further cooperation between Tencent and Xiaomi.
The news also said that Tencent's investment in millet matters has been finalized recently, the amount of this round of investment is 2 billion US dollars, millet's valuation will reach 30.9 billion US dollars.
This is a news release in March this year. If you replace the time and numbers, you can completely replace any recent speculations about Xiaomi and Tencent. Even so, there are still people who are willing to maintain their expectations. After all, the strong and powerful scenes are too eye-catching. At the same time, the official remarks are also hanging on to the spectators' appetites. However, the extreme objection will be reversed. After the announcement of the news, the comments made by Hong Mi Guan Wei can almost reflect the resentment of the masses.
beautiful thing
At 10 o'clock this morning, Red Mobile official Weibo announced: "Red rice mobile phone new products will be launched on January 4, 2015 in the global mobile QQ." Maybe there are too many recent investment news. The marriage between Xiaomi and Tencent will make people think about it. Therefore, only a notice of new product release will inevitably encounter an embarrassing response.
From insider's confirmation, Lei Fengnet learned that this cooperation did not involve capital, and it was purely a strategic cooperation between mobile QQ and Xiaomi's mobile phone. This kind of cooperation is obviously not the first of its kind. Whether it is the first generation of red rice a year ago or the red rice note of March this year, it is the first choice to start in QQ space. Even WeChat organized a rush to buy 150,000 sets of millet 3 activities. Although this small partner replaced the mobile phone QQ, but with previous experience, the cooperation between the two parties will not have too many obstacles.
Channel is the last word
Still remember when the Twins 11, Xiaomi rely on Tmall's channel advantage, refreshed a variety of sales records. This at least let Xiaomi experience the thrill of leveraging the big platform, so for Xiaomi, simply relying on one-third of their own acres to hit the country is not enough, while the red rice as the killer of millet low-end market, whether it is QQ space or mobile phone QQ clearly can cover a large area of ​​its own consumer groups.
Maybe it was the menacing menace of the friends and traders that made Xiaomi a bit nervous. The amount of reservations for Charm Blue for 24 hours was 2 million. Meizu's strong promotion is nothing more than trying to seize the thousand dollar machine market that Red Rice used to dominate. Therefore, strong starters are no longer enough, and even when the starting time is announced, Xiaomi and Tencent must also sell and sell their products together. With such a well-intentioned marketing approach, it is truly a tribute to the professionalism of both marketing teams.
Good hand
Even if they were robbed of the limelight by their brothers and WeChat in the past few years, the mobile phone QQ still sat on the throne of the No. 1 social application. Therefore, since WeChat has already tested commercial operations of all parties, mobile QQ has no reason to refuse to snap up a mature project like Red Rice. In fact, it has risen to the strategic level. These cooperations are to serve Tencent against Ali. Although the Yixun Shopping Mall ended in the middle of the ebb, Tencent did not slow down the e-commerce road. The stakes in Jingdong and Volkswagen's shares are all generous, hand-in-hand with Xiaomi, and those with strong brand e-commerce. Tencent is making a handful of cards.
A good hand may also be broken, which is Ma's assessment of WeChat. Tencent now basically controls the social entrance of all of China. There is indeed a lot of imagination in this background. However, just as Tencent did not play well in these years, Tencent did not have a killer application, compared to mature e-commerce platforms. How crazy is no more than a slapstick. By then, it was estimated that Mr. Ma Yun would "I was nervous for a few days, and I would calm down after thinking."
When product innovation encounters bottlenecks, large companies will always use some “opportunity†to get through the quiet period. But no matter how many times good things happen, there is always a day of conviction that has been spent. The new year is coming. After the motivating body of the screen is over, we hope that the giants can enjoy the new tricks they love. When they are not good, they have to fry a little hotter.
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