The video game is not fun because the terminal manufacturers do not understand the game

In the process of solving this problem, there is an important part that is often overlooked. Who is responsible for selecting TV games? Why doesn't the game user recommended by the TV lobby like it? Terminal manufacturers do not need to understand the game?

What caused the terminal manufacturers to not understand the game?

After the intelligentization and internetization of television, television was regarded as the most commercial value screen. However, due to the development of Internet TV by the SARFT’s “enthusiastic interest”, the online video of Internet TV was blocked and the video game became a hardware manufacturer. Another life-saving grass.

Prior to this, traditional TV manufacturers had almost zero awareness of the game, but in order to adapt to the development of the market, they had chosen to set up a game department on a temporary basis, and staffing was mostly drawn from other departments. This led to the hardware manufacturers responsible for video games, most of whom are versed in the video industry but do not understand the game industry. The weakened player status makes the game landing on the TV less fun.

It's no coincidence that angry birds are a phenomenon-level game. It's no accident that in the mobile game industry, game developers and game “buyers” are experts in understanding the game. They understand the characteristics of the mobile terminal and understand the needs of the players. What games are suitable for touch screen smartphones. The game "buyers" is like the "buyers" of Milan Fashion Week, and they decide what game will become a trend in the future.

There have been several game developers complaining to electric technology. “We can't place all our hopes on TV manufacturers. After all, people’s demands are different. Their strength is how to sell more TVs. What really understands the game is us. ."

The game "buyers" determines the player experience

At this stage, the game halls brought by TV manufacturers have become a powerful channel in the industry. What kind of games are recommended in the game hall means that players will eventually play what games. In other words, television manufacturers play a role as gatekeepers in the video game industry. They are responsible for selecting games and selecting game platforms for players. After all, few players will actively search for installed games, and lobby recommendations become more important.

"Understanding the game and understanding the player" becomes the most important requirement for practitioners. Users can hardly be deceived. They can judge the quality of a game from their own experience. It's like when you get a game machine, the player can judge from the aspects of body shape, handle design, game content, etc., whether the manufacturer is the core player. "Because only the player understands the player better," so the video game only asks for the quantity, and the road that does not emphasize quality does not work.

Electronic Technology once interviewed TV manufacturers in Shenzhen. They all said that in order to find a good game content for their own televisions, Shenzhen’s game companies and technology companies visited the company one at a time. “As long as there is a game, the price will be opened casually.” The relevant person in charge of a TV manufacturer said.

From this status quo we can see that TV manufacturers are willing to come up with real money and silver in exchange for a good game, but it is impossible to determine whether the money is really spent on good games. "Each time the game is tested by vendors, the feedback received is surprisingly consistent. They want to make small games as simple as possible. It does not mean that small games are not good games, but they always give people who don't really understand video games. The game standard and quality of landing TV can be imagined." A CP to the electricity technology voice.

Some terminal manufacturers are aware of this problem and require that employees responsible for television sales must install games and play games. Sales personnel must try to play as many online games as possible to attract consumers' attention.

Electric Technology believes that this practice should not only be promoted among sales staff, but should also be started from the source responsible for the introduction of the game.

It is believed that "buyers" understand the game and TV games will become truly popular.