Lei Jun underestimated the world, Meizu, who is the king of glory?


If you want to talk about the growth of glory and Meizu today, its chief hero is Lei Jun. Many people see this point of view, I am afraid they have to make a big deal. Glory and Meizu are the rivals of Xiaomi. Lei Jun hated them for not coming. How could they help them grow and grow? At the same time, for the glory and Meizu, what are their development and Lei Jun?

In fact, whether it is the history of waiting for hegemony or business competition today, the strong enemies are often the key factors that make themselves stronger. Therefore, history books commented that: Liu Bei was Cao Cao’s intentionally trained opponent in order to allow himself to bow. Similarly, the barbaric growth of the Xiaomi mobile phone has also brought about the vigorous development of domestic mobile phones.

Lei Jun’s Xiaomi model gave glory and Meizu’s good teaching materials.

Before the birth of Xiaomi’s mobile Internet model, domestic mobile phones basically relied on the operator model and channel model to operate mobile phones. Whether Huawei, Lenovo, ZTE, Coolpad and other carrier-mode mobile phone manufacturers, or VIVO, OPPO channel model mobile phone manufacturers, they are very satisfied with this mode of their own, and never thought to change this inherent Mobile phone operation mode.

However, the birth of Xiaomi's Internet model allowed Huawei to see new opportunities. So at the end of last year, Huawei officially launched the glory of the Internet brand mobile phone.

By learning about fan marketing and hunger marketing from Xiaomi, the glory of the glory of operating on Internet brand mobile phones has grown. Especially the Glory 3 series and Glory 6 series launched this year are deeply loved by many fans. Glory 6 and Glory 6 Plus have a domestic flagship representative style in the mid-end market.

The Meizu it, although technically the master of millet, but the Internet mobile phone operation mode is probably from Xiaomi there to steal school. Although Huang Zhang will not admit that he learned from Lei Jun how to play hunger marketing, mobile booking and other Internet models, but Meizu MX4, MX4 Pro, Charm Blue Note and other mobile phone series are enough to prove that he is in accordance with Xiaomi.


By the potential of Xiaomi, the glory and Meizu rapidly emerged

From the very beginning, Glory slogans with Xiaomi, and Xiaomi is always against him. As long as millet has new trends, glory will inevitably have corresponding actions. Whether it is a new product launch or an event promotion, Glory will follow suit everywhere.

As a result, in the impression of everyone intangibly, the brand strength of Glory Mobile is equal to that of Xiaomi. In addition to relying on Huawei's own strength, the speculation of borrowing Xiaomi is an important factor in the rapid rise of glory.

Meizu is no exception. Every new product launch has its guns fired at Xiaomi, which attracts more followers. In addition, Huang Zhang used his own aggression against Lei Jun's blood, and he even pushed Meizu to the attention of everyone. A large part of the success of the Meizu MX4 was borrowed from Xiaomi.

Lei Jun’s indifference has given Glory and Meizu further opportunities to grow.

Lei Jun has been advocating focus since the first day of the venture, but to see Xiaomi's product positioning today, where can still find the shadow of concentration?

From the millet TV, tablet, smart TV, smart box, smart bracelet, smart socket, air purifier performance, millet's body size seems to be very large, but it is undeniable that millet's brand image has been greatly weakened.

When Apple came to this day, even if it had long been the slogan of smart homes and smart cars, Apple has yet to really release a product in this field. The only wearable Apple Watch is still not released because of some subtle design and technical details, in order not to reduce its own quality.

Let's take a look at Xiaomi. When I saw that I had a little success on my mobile phone, I began to look around and I had to play with everything. Need to know, millet's core product mobile phone is about to fall.

At the same time, it is precisely because Lei Jun’s lack of concentration has given glory and Meizu mobile phones an excellent opportunity. Meizu MX4 and MX4 Pro's listing this year gave a strong impact on the domestic mid-range smart phone market, but Xiaomi couldn't even take a decent product to deal with. Glory has continuously launched the glory 6 Extreme Edition, Glory 6 Plus and other battles will successfully hold their own territory, and continue to grow.


Millet's momentum in the country is likely to become the next Samsung, glory, Meizu compete for the king of domestic

In a few days ago, Lei Jun said in an interview with reporters: "I can support this year, and I will be able to support it next year, but if it is too late, I will not be sure." Even Lei Jun himself began to smell the crisis of Xiaomi. But it was already on the freeway. There was no way to slow down Xiaomi's high-speed car.

Finally in India was sued by the court of Ericsson, because the patent warfare millet variety of mobile phones can not be normal sales in the Indian market. In the domestic market, Xiaomi 4 lost ground and Meizu MX4 and Glory 6 seized a lot of market share. This year's Xiaomi mobile phone 4's actual sales will only be about 4 million units, only a quarter of Xiaomi mobile phone 3, indicating that Xiaomi's flagship mobile phone has been seriously threatened.

The Meizu released the charm blue Note4, glory release play 4X, it is the red rice series pushed to the edge of the cliff. Lei Jun's so-called smart home empire looks like a large number of products and is extremely large, but so far no actual product has actually been able to fire up. If even mobile phones are lost, what do you still play with Ray?

The mobile phone is the core of Xiaomi, and it is also the foundation. But now its position as the king in the domestic market is being threatened by glory and Meizu.
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