Forecast of the Development Trend of Internet (OTT) TV in 2014-2018

First, the Internet TV (OTT) market will continue to expand

Among the many Internet set-top box companies in China, in addition to the more active Internet companies, traditional household electrical appliance companies and communication equipment suppliers, these manufacturers are mainly engaged in cooperation with license holders. In addition, box hardware manufacturers represented by Shenzhen manufacturers, The "gray zone" outside the supervision of early business policies has now become the main force of the market.

With the gradual maturity of the market and technology, the integration of Internet-enabled, full-mode, intelligent, and cloud-based media machines has become the mainstream of the hardware market. Main domestic manufacturers active in China's Internet TV market include Changhong, Konka, Skyworth, Konka, and Hisense.

Second, Internet TV (OTT) regulatory policies will become more stringent

The Directorate General clearly puts forward the requirements for the rectification of Internet TV: First, the rectification activities should be started immediately. Overseas demand for film and television dramas and micro-movies must be released within a week. No matter which version is to be maintained and cleared, whether it is in the old box or the new box. . The content of the terminal, regardless of its source, is counted in the management of the integrated broadcast control platform. All content on the platform is the responsibility of the licensee. The second is that different versions of the EPG must be reported to the General Administration of Administration; third, unapproved end products (television boxes) are not allowed to be brought to the market; and fourth is the immediate suspension of non-compliant cooperation with telecom operators (transmission in disguise). .


Third, the main TV set-top boxes and all-in-one computers for OTT terminals

Notice of the State Administration of Radio, Film and Television on Strengthening the Management of Internet Audio-visual Program Services with TVs as Receiving Terminals

1. The terminal can only connect to Internet TV integrated broadcast control platform, and cannot have other Internet access channels;

2. The terminal has an embedded Internet TV integrated broadcast control platform address that must be completely bound;

3. The number of the client authorized by the General Administration of Administration.

Fourth, Internet TV (OTT) promotes the formation of converged terminals

In the triple play environment, regardless of the two major camps of the Broadcasting and Telecommunication Department who are better, the Internet may preemptively circumvent many barriers and enjoy the triple pot of gold. From the IPTV with increasing popularity of users to the original video of the OTT, the first program for the first time to subvert the Internet to provide clues to TV, for the general public, the triple play witnessed the integration of newborns who watch TV on the Internet. .

Under the current policy environment dominated by “Content Management of Broadcasting and Television and Network Provision by Telecom”, SVA should actively explore the application of cloud computing and three-screen integration technology platforms and actively guide the development of new services such as IP television, mobile TV, and mobile TV. , Actively develop emerging markets and user groups.

V. Internet TV (OTT) Provides Support for Internet of Things Applications

The China Radio and TV Network develops the Internet of Things, relying on its natural network advantages to develop services such as smart homes and digital communities. Smart homes and digital communities are based on sensors, broadband networks and intelligent software, and integrate various digital devices. An intelligent network of families and communities provides an environment for people to enjoy learning and living.