Network Box PK How to evolve OTT TV box?

While everyone is facing fierce battles, a series of regulatory policies of the SARFT has given these fierce competitions a head start. The future of the box is worrying about how the OTT box market will evolve in the future. This is not only a concern of many manufacturers, but also what most consumers want to know.

Because watching TV is the most traditional, the most important, people's favorite recreational activities. The TV box has many advantages, such as an open platform design, a wider range of Internet programming sources, and the richness of the content of the program is unmatched by cable digital TV; at the same time, the basic function of "watching TV" Above, the TV box can also be installed with the corresponding APP application, playing games, singing, shopping, stock trading, and even office work. As long as ordinary LCD TVs have stock and do not leave the living room, then it has its value. Even if it is a living room mini PC, it can exist as long as the living room is in, even if the traditional TV is delisted, it will last forever.

This is why there are so many companies joining the industry. There are also many reasons to rely on TV boxes to start focusing on this.

For example, Shenzhen Haimeidi Technology Co., Ltd., which was established in December 2005, is a national high-tech enterprise specialized in the development of multimedia applications. Since its establishment, it has been dedicated to the research and development of home multimedia entertainment products. In 2014, Haimeidi teamed up with Hunan Satellite TV mango TV to create Mango Power Q, which has become the leading brand of intelligent network set-top box in China! It has strong technical strength. It has heavyweight partners such as Mango TV, 360, Thunder, and Huawei Hass. The country’s traditional ground channels, such as Tmall, Jingdong, and Yixun’s e-commerce channels, have all contributed to the rapid growth of the company.

Looking at the development of Haimeidi, there are probably the following trajectories:

In 2005: Shenzhen Haimeidi Technology Co., Ltd. was established, dedicated to the development and production of network multimedia solutions. In 2006: Haimeidi and Konka Group signed a cooperation agreement on IPTV set-top boxes and plans to establish a good partnership with Texas Instruments. 2007: Haimeidi signed a mobile advertising development plan agreement with Beijing Airport and China CNR respectively. Haimeidi successfully brought Sigma Design's 85 series products to IPTV; in 2008, Haimedi released the first model. China's earliest player can play the RMVB format player HM2010S, and launch the first 1080P HD player HD8-TH and improved HD8A;

In 2009: Haimeidi released two HDFS models, HD300A and HD300D, in full-format full-HD 1080P players. In 2010, Haimeidi established its own production and processing base and launched the HD800 series of enthusiast-based products based on the SigmaDesign8643 platform. This year, Haimeidi also officially entered into cooperation with CCTV Enterprise Channel; in 2011, Haimeidi exclusively launched the clamshell HDD enclosure solution, in which HD600B won the 2011 China Design Award "Cotton Cotton Award". This year, Haimei Di also Launched the industry's top HiTV online broadcast platform; 2012: Haimeidi launched the first intelligent network set-top box using the Android operating system, Haimeidi Q5; the same year, Haimeidi's official flagship store launched, and won the dual 11 network box category Head sales championship; Haimedi passed the certification of national high-tech enterprises in 2013 and won many awards such as Tmall's “Most Growth Award”; in 2014, Haimedi and Mango TV jointly launched Mango Q brand; Jingdong Mall Haimeidi official flagship store is online.

From the above development process, we can see how the company has developed step by step. First of all, it is technical innovation, followed by expansion of partners, and then to the promotion of promotion, improvement of channels, which is also a traditional hardware company. The trajectory of the gradual development of Internet companies.

The TV box industry is like a piece of fat, so anyone wants to worry about it. Plus, due to imperfect protection of intellectual property rights in China, IT products can easily replicate the technology. This piece of meat is moving, so everyone has embraced it. . However, Xiaomi’s box was stopped when it was not on the market, and the LeTV box was also sold for bad luck. Originally, this piece of meat was not so good. On the one hand, it came under the policy restrictions of SARFT and on the other hand, these Internet companies After all, they are not "Caoban" students. They are not as good as some traditional box manufacturers in terms of software and hardware development and system development of the box. They seem to be special enough and deep enough. From this point of view, "specialization in the medical industry" must be justified.

Because of the fierce competition, box brand merchants have adopted a fast rouge pricing strategy to obtain profits. Coupled with the fact that box makers are keeping an eye on market share, rather than making the entire market bigger, this has made it difficult for the popularity of TV boxes to reach the level of DVD products that year, so now the box is still in the most primitive stage of price competition. The vertical market expansion of TV boxes can be described as a "big tree", and the depth of market expansion cannot be universalized to all citizens.

Due to the slow development of the vertical market, brand owners have to expand the market by developing new machines, expanding publicity, and multi-dimensional marketing, in order to increase market share. "Price war" and "hardware war" rise and fall one after another, will TV box market For example, being a battlefield full of smoke is not an exaggeration. However, as a group of old companies rooted in this industry, Haimei Di has a very solid experience and has a unique reputation in the industry. They always do not advocate the expansion of the market at low prices. Instead, they emphasize the value of products and give full play to their technology. Advantages: In product research and development, we have developed products that meet the needs of users, lead the market in functionality, and have differentiated features, and conduct healthy competition. This benign competition is the constant innovation of technology, the development of new products to meet market demand, and at the same time through positive guidance, and continuously expand the demand for high-definition market, rather than for the horizontal market share and infighting.

In general, regarding the question of “who can lead the development of high-definition players to intelligent, who will dominate this huge market”, we can see that Shenzhen Haimedi has taken a step forward in the sound development of TV boxes. It will bring new enlightenment to the healthy development of the industry. As long as the steps are firmly established and are going positively, as long as the living room is in, the TV box will surely last.