The Chinese color TV market in September is harder to calm, because LeTV has already been smashed.
On August 30th, LeTV held a media conference in Beijing to boost its annual sales promotion of 919 fans. Zhang Zhiwei, president of LeEco's O2O, claimed that 919 LeTV should return 800 million yuan to fans this year and its sales target is to exceed 4 billion yuan. Last year, 919 LeTV’s total sales was 1.78 billion yuan, of which the total sales of super TV were 382,000 units. It is estimated that LeTV’s sales target for 919 TVs this year may be around one million units, and this number of days of sales is already an unattainable goal for other Internet brands throughout the year.
LeTV has left the Internet friends far behind and there are not many opportunities for traditional companies to breathe.
Is it the era that created LeTV, or did LeTV create an era? Maybe we will never know the answer to this question, but from the perspective of a rapidly rising brand on this era, we can get a clue.
Zhang Zhiwei said that during the current period, television has changed from traditional hardware to large-screen Internet carriers and containers. Content, applications, and Internet services are the soul. From the point of view of hardware and traditional industries alone, the law of diminishing scale effect and marginal cost exists. However, the marginal cost of the Internet industry is almost zero, and the Internet model belongs to higher-dimension competition. The butterfly effect and the Matthew effect of the Internet industry will inevitably lead to the emergence of an oligopoly. The future China's large-screen Internet industry will follow the rules of the Internet industry, leaving only two or three players. “LTV is not necessarily the ultimate winner, but the LeTV model will be the winner, because LeTV is on the right path, and even the Internet is at the forefront. The traditional TV brand will usher in a blessing, 2/3 The brand will be eliminated, merged, acquired, or withdrawn from the market.â€
The color TV industry may not be completely changed because of LeTV, but it will definitely become bloody due to LeTV.
In China, the search engine is one, the platform-based e-commerce is one, and the vertical-type e-commerce is also one. Those small-volume innovations that are barely pointed can hardly escape the fate of being acquired by BAT, and eventually form an oligarchic competition. .
Zhang Zhiwei said that in the future China’s smart TV field, or the Internet smart TV as a container and carrier of Internet content and services, will also form an oligopoly. “I believe LeTV must be one of the players because we’ve come early, It was a long way away, and we walked very solidly and walked with great confidence."
In addition to LeTV, there are many other brands on the market that are providing differentiated products and services for users. However, Zhang Zhiwei said that these disparate products include hardware configuration, soft services, Internet-related citations and LeTV’s The gap is not a dimension. "We firmly believe that LeTV will certainly become one of the hegemons of China's Internet smart TV. This is our belief. We also have the confidence to do it."
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
On August 30th, LeTV held a media conference in Beijing to boost its annual sales promotion of 919 fans. Zhang Zhiwei, president of LeEco's O2O, claimed that 919 LeTV should return 800 million yuan to fans this year and its sales target is to exceed 4 billion yuan. Last year, 919 LeTV’s total sales was 1.78 billion yuan, of which the total sales of super TV were 382,000 units. It is estimated that LeTV’s sales target for 919 TVs this year may be around one million units, and this number of days of sales is already an unattainable goal for other Internet brands throughout the year.
Is it the era that created LeTV, or did LeTV create an era? Maybe we will never know the answer to this question, but from the perspective of a rapidly rising brand on this era, we can get a clue.
Zhang Zhiwei said that during the current period, television has changed from traditional hardware to large-screen Internet carriers and containers. Content, applications, and Internet services are the soul. From the point of view of hardware and traditional industries alone, the law of diminishing scale effect and marginal cost exists. However, the marginal cost of the Internet industry is almost zero, and the Internet model belongs to higher-dimension competition. The butterfly effect and the Matthew effect of the Internet industry will inevitably lead to the emergence of an oligopoly. The future China's large-screen Internet industry will follow the rules of the Internet industry, leaving only two or three players. “LTV is not necessarily the ultimate winner, but the LeTV model will be the winner, because LeTV is on the right path, and even the Internet is at the forefront. The traditional TV brand will usher in a blessing, 2/3 The brand will be eliminated, merged, acquired, or withdrawn from the market.â€
The color TV industry may not be completely changed because of LeTV, but it will definitely become bloody due to LeTV.
In China, the search engine is one, the platform-based e-commerce is one, and the vertical-type e-commerce is also one. Those small-volume innovations that are barely pointed can hardly escape the fate of being acquired by BAT, and eventually form an oligarchic competition. .
Zhang Zhiwei said that in the future China’s smart TV field, or the Internet smart TV as a container and carrier of Internet content and services, will also form an oligopoly. “I believe LeTV must be one of the players because we’ve come early, It was a long way away, and we walked very solidly and walked with great confidence."
In addition to LeTV, there are many other brands on the market that are providing differentiated products and services for users. However, Zhang Zhiwei said that these disparate products include hardware configuration, soft services, Internet-related citations and LeTV’s The gap is not a dimension. "We firmly believe that LeTV will certainly become one of the hegemons of China's Internet smart TV. This is our belief. We also have the confidence to do it."
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.