The video service is still one of the “favorable outlets†that Internet companies compete for. After the Big Three of BAT (Baidu, Alibaba, and Tencent) completed the “staking raceâ€, a new round of enclosures has begun. Light media [0.41% funding report] With the 360 ​​company set up an Internet video company, not long ago millet also repeatedly shot plus content blocks, but for the joint venture companies intend to adopt the payment model, the industry believes there is a certain risk.
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It is reported that the joint venture company mainly operates movie-based Internet video services. In fact, after the completion of the layout of the video website, the Internet giant has also accelerated the enclosure of traditional video companies. At present, Baidu has an iQiyi, Tencent has Tencent videos, and Alibaba has already invested in Youku potatoes; this year in early October. Baidu and Lei Jun participated in the scheduled increase in China Merchants Film and Television's [0.00% Research Funding Report]. Ma Yun and Tencent recapitalized Huayi Brothers [0.55% fund research report]; Xiaomi invested billions of dollars this year. In particular, Lei Jun digging Chen Hao from Sina and preparing $1 billion for its responsibility for content operations. In November of this year, Xiaomi announced that it invested US$10 million to invest in Youku Tudou and 300 million US dollars to participate in iQIYI. Internet companies invest 360 yuan in content investment. Can't live.
At the same time, the film and television industry also urgently needs to make a transition to the Internet. The analysis of Guohai Securities [2.76% Capital Research Report] believes that the establishment of a video website will improve the layout of optical media in the Internet and mobile Internet sectors, complement the shortcomings of new media channels, and at the same time expand the profitability model of the movie and increase profitable channels. Get more revenue. Raymond Media Chairman Wang Changtian stated that China’s movie box office this year is estimated to be 30 billion yuan. By 2017, it is expected that China’s movie box office will surpass the United States, that is, it will exceed 100 billion US dollars, while the box office is in the entire film industry. The proportion will drop below 30%.
For the video website that cooperates with 360, Wang Changtian revealed that his profit model is paid on demand and there is no advertisement. “Now everyone is very much in the mode of watching movies on the Internet, but China does not have a dedicated movie channel that requires online charging. This is also I will soon be in the direction of cooperation with 360."
Cai Ling, a research fellow of China Investment Advisor Culture Industry, believes that the current source of revenue for video websites is advertising, and that the payment model will be the mainstream profit model for video websites in the future. At present, video websites such as LeTV and Tencent have begun to test water. However, there are also people in the industry who believe that users' habits of watching online videos for free can hardly be changed in the short term. There are currently no obvious results in payment models, or there are risks.
It is reported that the joint venture company mainly operates movie-based Internet video services. In fact, after the completion of the layout of the video website, the Internet giant has also accelerated the enclosure of traditional video companies. At present, Baidu has an iQiyi, Tencent has Tencent videos, and Alibaba has already invested in Youku potatoes; this year in early October. Baidu and Lei Jun participated in the scheduled increase in China Merchants Film and Television's [0.00% Research Funding Report]. Ma Yun and Tencent recapitalized Huayi Brothers [0.55% fund research report]; Xiaomi invested billions of dollars this year. In particular, Lei Jun digging Chen Hao from Sina and preparing $1 billion for its responsibility for content operations. In November of this year, Xiaomi announced that it invested US$10 million to invest in Youku Tudou and 300 million US dollars to participate in iQIYI. Internet companies invest 360 yuan in content investment. Can't live.
At the same time, the film and television industry also urgently needs to make a transition to the Internet. The analysis of Guohai Securities [2.76% Capital Research Report] believes that the establishment of a video website will improve the layout of optical media in the Internet and mobile Internet sectors, complement the shortcomings of new media channels, and at the same time expand the profitability model of the movie and increase profitable channels. Get more revenue. Raymond Media Chairman Wang Changtian stated that China’s movie box office this year is estimated to be 30 billion yuan. By 2017, it is expected that China’s movie box office will surpass the United States, that is, it will exceed 100 billion US dollars, while the box office is in the entire film industry. The proportion will drop below 30%.
For the video website that cooperates with 360, Wang Changtian revealed that his profit model is paid on demand and there is no advertisement. “Now everyone is very much in the mode of watching movies on the Internet, but China does not have a dedicated movie channel that requires online charging. This is also I will soon be in the direction of cooperation with 360."
Cai Ling, a research fellow of China Investment Advisor Culture Industry, believes that the current source of revenue for video websites is advertising, and that the payment model will be the mainstream profit model for video websites in the future. At present, video websites such as LeTV and Tencent have begun to test water. However, there are also people in the industry who believe that users' habits of watching online videos for free can hardly be changed in the short term. There are currently no obvious results in payment models, or there are risks.
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