TV box sales decline in market recovery in the second half of next year

Affected by the macroeconomic policies of the SARFT, internet set-top boxes have grown from crazy growth in the first half of the year to sales in the third quarter of this year. Yesterday, market research firm Gran Research analyst said that the Internet set-top box this situation will continue into the fourth quarter and affect the first half of 2015, the second half of next year will usher in market recovery.

Internet set-top box

In the third quarter of this year, SARFT continuously interviewed seven major licensees and reaffirmed Circular 181 to strengthen the control over the dissemination of Internet content. After a series of regulatory policies continued to ferment, illegal video aggregation software continued to fall from the TV application market. The influence surfaced from the license plate market to the white card market, causing a decline in the shipment volume of the entire internet set-top box market.

"It is expected that this trend of Internet set-top boxes will continue into the fourth quarter and affect the first half of 2015, but the market recovery will usher in the second half of next year." In this regard, Gran research analysts expressed that the Internet has been Infiltrating into people's lives, with the increasing new features of Internet set-top boxes and the vigorous promotion of operators, it is expected that the growth of the set-top box market will continue to be dominated by Internet set-top boxes and cable high-definition set-top boxes.

Yesterday, the statistical data released by Gran Research shows that from January to September 2014, the number of new shipments of Internet set-top boxes reached 13 million units, second only to sales of cable set-top boxes. It accounted for 29.4% of the newly added market for set-top boxes, an increase of 11% compared to 2013, resulting in a significant drop in IPTV and satellite set-top boxes in the new markets. Among them, the Internet set-top boxes accounted for 48.9% of the new high-definition set-top box market, an increase of 8.4% compared with the same period last year; cable high-definition set-top box new market share for the first time lower than OTT TV set-top boxes.
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