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Beijing time on September 1st, "Pokemon GO" (Pokemon GO) is arguably the hottest augmented reality (AR) game this year. It can also be said to be the most popular "hand tour", Nintendo, Pokémon. The company and Google Niantic Labs co-produced and developed. More than 250 million U.S. dollars in revenue ignited the three major companies. Even Apple, which had nothing to do, drew many benefits. Behind the 250 million U.S. dollars, the data fell and the camp contracted into water. The biggest headache for Pokemon GO (Pokemon GO).
Recently, data investigation agency Vasona Networks conducted a series of surveys (mainly for American players) from 506 Pokemon GO players from August 17 to 23, from the data. As can be seen:
In terms of user interest:
· 23% of players believe that the exciting part of Pokemon GO is no longer limited to mobile phones. Instead, they go out and interact with characters. Another 17% of players believe that AR technology is the most desirable feature;
·67% of the respondents played Pokemon GO at least once a week. More than 33% of them played every day.
More than 69% of users want to be able to come out with a version of Pokemon GO. 24% of people said that they don't care or are not sure;
"Pokemon GO" (Principal GO GO) Although most of the recent data have declined, most of the players are still willing to continue playing this AR game. Although the prospects still appear to have a plastic space, but this allows operators to Feeling a headache, the biggest bottleneck is the traffic problem. Players who played Pokemon GO know that AR games consume a lot on network traffic. According to a survey conducted by Vasona Networks, a US investigation agency, on the demand for more traffic in this AR game, the data shows:
· 39% map overlay, richer map information
· 26% can track the position and progress of friends
21% of characters can interact with players
· 9% in-game voice chat
· 6% game review barrage
Not only that, Pokemon GO (Pokemon GO) can give the player a comfortable feeling and break the tradition of bringing innovative gameplay to the players. Vasona Networks, the survey agency, will do it if the player no longer uses Pokemon GO. How to operate.
· 55% of respondents will use social networks or even information applications (eg Facebook, instagram);
·12% of respondents will choose to watch movies, etc.
·12% of respondents will visit the webpage;
·7% of respondents will choose to play other games;
to sum up
"Pokemon GO" (Pokemon GO) brings us more than just the fun of the game, it also changes the habits of the players to use the application, but the current biggest flaw is how to solve the AR game brought about by the consumption of the problem John Reister, director of product management for Vasona Networks, said: "Mobile operators are fortunate because Pokemon GO only brings relatively low traffic consumption. The next mobile AR boom may come overnight and operators need to Answering these questions, as developers add more features, their traffic demand will increase, and what are the countermeasures for operators?â€
This is also the most deadly issue for future AR games. As operators continue to invest in cost-building 5G networks and have a faster and more convenient network environment, consumers are increasingly demanding time-sensitive and low-latency data transmission. Future AR The game must move toward low traffic consumption and faster internet speeds.