The growth of traditional flat-screen TVs slowed down, sales of curved TVs rose, and the inflection point of TV industry continued to deepen. According to statistics, the retail sales in the television market in the first half of 2016 were 71 billion yuan, a year-on-year decrease of 4.0%. However, the data show that in the Yikang, surface television sales penetration has reached 6.3%, sales penetration rate of 15.2%, the general trend of "qu" has become "qu" potential has been set.
A few days ago, Samsung Display and China Electronic Chamber of Commerce held the "Surface & Perfection-Curved TV / Display Cohesion Forum", which included experts from the industry and TCL, Samsung, Changhong, Haier, Hisense, Konka, LeTV, Xiaomi, TPV, and Waikiki. More than 10 companies attended the gathering to discuss curved screen technology and the future development trend of the display industry. The large array shows the industry’s determination to anticipate and support curved surfaces.
Many TV manufacturers compete for the curved market
Since the samsung surface television airborne consumer market in 2014, the revolution in the television industry has quietly occurred. At present, domestic manufacturers including Changhong, Haier, Hisense, Konka, LeTV, TCL, Xiaomi and other TV companies have also joined the curved TV camp. .
At present, there are at least 20 consumer electronics brands in the market that are involved in the curved market. The products cover all main dimensions and the model number reaches 155 models. Moreover, the curved surface is not only limited to the TV industry. Products such as monitors have also tested water surfaces. It is clear that curved surfaces are becoming an important battlefield for vendors to compete.
According to the research data of China Yikang, the sales volume of curved TV in China market is expected to reach 2.3 million units in 2016 and it is expected to exceed 4 million units in 2017. This has also led to the sales of surface displays. It is reported that sales of surface displays are expected to reach 2 million units in 2016 and 5 million units in 2017.
The size of the curved screen is covering the mainstream size. The curved display began to develop from the original 27-inch display product. Until now, 34-inch, 21:9 curved TVs have appeared. The product layout of the curved display screen gradually covers the main force of the TV screen. size.
Compared with traditional TV, curved TV has become a new product form. With the improvement of surface display technology and the layout of mainstream TV companies, new changes will take place in the future. Currently, the penetration rate of a 55-inch surface TV reaches 30%, and the curved screen gradually progresses from the edge to the mainstream.
The development of the television industry has entered a turning point: the company seeks transformation
In addition, smart TVs have been promoted by major home appliance manufacturers and Internet companies for many years and have now reached a turning point in development. With the promotion of Samsung, the curved screen is also becoming a new trend of change. Since 2015, companies represented by Samsung have begun to dominate this change, and Chinese companies including TCL, Hisense, Changhong, LeTV, Xiaomi, and other traditional TV brands, as well as emerging Internet TV brands, have also fully embraced the surface.
There are multiple reasons for this. On the one hand, the domestic TV industry is in a period of transformation. In the past year, several major domestic TV manufacturers have faced losses. Secondly, domestic TV brands are pushing forward in the high-end market, and are restricted by the suppression of international first-line brands. In the low-end market, LeTV and many other Internet TV companies have made large-scale attacks, making the survival of traditional TV brands more difficult.
At present, domestic TV makers are seeking transformation. Samsung first introduced curved TVs in 2014 and quickly promoted sales in 2015. It also dominated the transformation of the TV industry from flat to curved surfaces. Domestic TVs saw the strong sales potential of curved TVs and responded to this industry change. It is imminent that all parties are under pressure to seek transformation. Therefore, we have seen that domestic TV companies are more active and urgent than embracing smart and ultra HD.
On the other hand, it is also an active choice of the market. Curved TV as a product of a product form of iterative products, its stylish, high-end design and a wide visual experience impact on consumers, and its immersive perception experience and industrial design are also favored by all manufacturers and consumers. There is plus.
At present, the market sales of curved TVs have gradually subsided into the rural market, which is also attractive to the elderly and rural household users. According to industry insiders, many rural people think that the surface is more fashionable. The unique appearance and user experience of the curved screen also attracted more young urban users to abandon the flat-screen TV.
After the end of the wall mode, domestic manufacturers started competing with Samsung.
At present, in the domestic high-end television industry, the Chinese market mainly includes Chinese and foreign brands such as Samsung, TCL, and Hisense. Although the domestic TV TCL and Changhong, Hisense and other companies most of the curved surface TV positioning high-end, but many domestic brands TV prices tend to go down.
Some insiders believe that this is related to the supply of the panel. If the supply quantity, price, technology and quality of the panel can reach high standards, then the price of the product will remain competitive. From the point of view of all walks of life, we can take the core control rights from the industrial transformation process and must be a company with core technologies, so that we can get relatively good profits.
Therefore, despite the trend brought by the surface is constantly attracting the influx of manufacturers, outside the TCL, Hisense and other companies, millet, LeTV and other Internet TV companies have joined the tide of the surface in an attempt to achieve success in the market.
Behind the general trend of the surface, domestic TV manufacturers will face strong competition from Samsung in the future. Although each company is currently launching its own curved surface TV, there is a certain gap between the supply system of technology and hardware industry chain and Samsung, and it is impossible to control the curved screen. The trend of technological development and price system, the majority follow the strategy.
It may inevitably lead to a price war in the future, resulting in a meager profit for various manufacturers, and the trend of the future curved screen may no longer be limited to the consumer market.
Therefore, Samsung’s ability to dominate this change is due to Samsung’s growing control over the supply chain. Along with Samsung’s huge financial capital and vertical integration industry chain support, it controls a large number of core patents in the core supply chain. In addition to product advantages, Samsung is also the only home appliance company in the world that currently integrates hardware and smart operating systems.
In addition, the software layer of the operating system exerts force. Samsung's independent research and development of the Tizen operating system is not limited to the Samsung smart phone market. Samsung has applied Tizen to the television field to become the operating system of the smart TV.
In the European market, the current market share of smart TVs based on the Tizen operating system is 31%. The combination of hardware and software integration and Samsung's continuous promotion of the maturation of curved screen technology will transform and reform the curved TV. Will continue to evolve.
In addition, Samsung through the operating system to open up hardware and application services, the establishment of a closed commercial ecological chain, and even this year in the global large-scale promotion of its new Qu Ping OLED and SUHD smart TV products, which makes the domestic manufacturers of the competition becomes difficult, How to improve the surface technology, promote the evolution of the surface TV market towards individualization and localization, and launch differentiated competition with Samsung, is the opportunity for domestic manufacturers to break through.
In short, Samsung and many domestic TV companies are joining the surface camp, which will undoubtedly promote the growth of this market and drive the popularity of curved TV. At the same time, the upstream panel and the entire factory may allocate more resources to the curved surface, and the curved TV and display product market will continue to expand.
The impact of this is that manufacturers sticking to traditional flat-panel TVs either upgrade their own flat-screen TV technology and user viewing experience, or quickly seek breakthroughs or transitions. In the curved screen market, the competition between domestic manufacturers and Samsung in the future is only now Start.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Many TV manufacturers compete for the curved market
Since the samsung surface television airborne consumer market in 2014, the revolution in the television industry has quietly occurred. At present, domestic manufacturers including Changhong, Haier, Hisense, Konka, LeTV, TCL, Xiaomi and other TV companies have also joined the curved TV camp. .
At present, there are at least 20 consumer electronics brands in the market that are involved in the curved market. The products cover all main dimensions and the model number reaches 155 models. Moreover, the curved surface is not only limited to the TV industry. Products such as monitors have also tested water surfaces. It is clear that curved surfaces are becoming an important battlefield for vendors to compete.
According to the research data of China Yikang, the sales volume of curved TV in China market is expected to reach 2.3 million units in 2016 and it is expected to exceed 4 million units in 2017. This has also led to the sales of surface displays. It is reported that sales of surface displays are expected to reach 2 million units in 2016 and 5 million units in 2017.
The size of the curved screen is covering the mainstream size. The curved display began to develop from the original 27-inch display product. Until now, 34-inch, 21:9 curved TVs have appeared. The product layout of the curved display screen gradually covers the main force of the TV screen. size.
Compared with traditional TV, curved TV has become a new product form. With the improvement of surface display technology and the layout of mainstream TV companies, new changes will take place in the future. Currently, the penetration rate of a 55-inch surface TV reaches 30%, and the curved screen gradually progresses from the edge to the mainstream.
The development of the television industry has entered a turning point: the company seeks transformation
In addition, smart TVs have been promoted by major home appliance manufacturers and Internet companies for many years and have now reached a turning point in development. With the promotion of Samsung, the curved screen is also becoming a new trend of change. Since 2015, companies represented by Samsung have begun to dominate this change, and Chinese companies including TCL, Hisense, Changhong, LeTV, Xiaomi, and other traditional TV brands, as well as emerging Internet TV brands, have also fully embraced the surface.
There are multiple reasons for this. On the one hand, the domestic TV industry is in a period of transformation. In the past year, several major domestic TV manufacturers have faced losses. Secondly, domestic TV brands are pushing forward in the high-end market, and are restricted by the suppression of international first-line brands. In the low-end market, LeTV and many other Internet TV companies have made large-scale attacks, making the survival of traditional TV brands more difficult.
At present, domestic TV makers are seeking transformation. Samsung first introduced curved TVs in 2014 and quickly promoted sales in 2015. It also dominated the transformation of the TV industry from flat to curved surfaces. Domestic TVs saw the strong sales potential of curved TVs and responded to this industry change. It is imminent that all parties are under pressure to seek transformation. Therefore, we have seen that domestic TV companies are more active and urgent than embracing smart and ultra HD.
On the other hand, it is also an active choice of the market. Curved TV as a product of a product form of iterative products, its stylish, high-end design and a wide visual experience impact on consumers, and its immersive perception experience and industrial design are also favored by all manufacturers and consumers. There is plus.
At present, the market sales of curved TVs have gradually subsided into the rural market, which is also attractive to the elderly and rural household users. According to industry insiders, many rural people think that the surface is more fashionable. The unique appearance and user experience of the curved screen also attracted more young urban users to abandon the flat-screen TV.
After the end of the wall mode, domestic manufacturers started competing with Samsung.
At present, in the domestic high-end television industry, the Chinese market mainly includes Chinese and foreign brands such as Samsung, TCL, and Hisense. Although the domestic TV TCL and Changhong, Hisense and other companies most of the curved surface TV positioning high-end, but many domestic brands TV prices tend to go down.
Some insiders believe that this is related to the supply of the panel. If the supply quantity, price, technology and quality of the panel can reach high standards, then the price of the product will remain competitive. From the point of view of all walks of life, we can take the core control rights from the industrial transformation process and must be a company with core technologies, so that we can get relatively good profits.
Therefore, despite the trend brought by the surface is constantly attracting the influx of manufacturers, outside the TCL, Hisense and other companies, millet, LeTV and other Internet TV companies have joined the tide of the surface in an attempt to achieve success in the market.
Behind the general trend of the surface, domestic TV manufacturers will face strong competition from Samsung in the future. Although each company is currently launching its own curved surface TV, there is a certain gap between the supply system of technology and hardware industry chain and Samsung, and it is impossible to control the curved screen. The trend of technological development and price system, the majority follow the strategy.
It may inevitably lead to a price war in the future, resulting in a meager profit for various manufacturers, and the trend of the future curved screen may no longer be limited to the consumer market.
Therefore, Samsung’s ability to dominate this change is due to Samsung’s growing control over the supply chain. Along with Samsung’s huge financial capital and vertical integration industry chain support, it controls a large number of core patents in the core supply chain. In addition to product advantages, Samsung is also the only home appliance company in the world that currently integrates hardware and smart operating systems.
In addition, the software layer of the operating system exerts force. Samsung's independent research and development of the Tizen operating system is not limited to the Samsung smart phone market. Samsung has applied Tizen to the television field to become the operating system of the smart TV.
In the European market, the current market share of smart TVs based on the Tizen operating system is 31%. The combination of hardware and software integration and Samsung's continuous promotion of the maturation of curved screen technology will transform and reform the curved TV. Will continue to evolve.
In addition, Samsung through the operating system to open up hardware and application services, the establishment of a closed commercial ecological chain, and even this year in the global large-scale promotion of its new Qu Ping OLED and SUHD smart TV products, which makes the domestic manufacturers of the competition becomes difficult, How to improve the surface technology, promote the evolution of the surface TV market towards individualization and localization, and launch differentiated competition with Samsung, is the opportunity for domestic manufacturers to break through.
In short, Samsung and many domestic TV companies are joining the surface camp, which will undoubtedly promote the growth of this market and drive the popularity of curved TV. At the same time, the upstream panel and the entire factory may allocate more resources to the curved surface, and the curved TV and display product market will continue to expand.
The impact of this is that manufacturers sticking to traditional flat-panel TVs either upgrade their own flat-screen TV technology and user viewing experience, or quickly seek breakthroughs or transitions. In the curved screen market, the competition between domestic manufacturers and Samsung in the future is only now Start.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.