Zuckerberg is optimistic about AR TV Skyworth intends to make fun of the future

This year, the use of VR and AR technology has attracted a lot of attention. At the closing ceremony of the Rio Olympic Games, Japan, the host country of the next Olympic Games, used eight-minute performances to surprise the world. The AR film, which was cute and full of technology, was also spread around the world with the Olympics. This 8-minute video is not just an image promotion, it is also an industrial powerhouse's confidence and expectation for the future development of AR technology.

AR technology has become a trend

AR (Augmented Reality) is augmented reality technology. It is a new human-computer interaction technology. Using such a technology, it can simulate a real scene. In the industry, AR technology has been used as the "next big technology." Giants at home and abroad have shown great interest in them. Samsung, Facebook, and Google's tech giants have started to conduct in-depth research on AR. . Facebook CEO Zuckerberg believes that AR is the future trend. He believes that the future of virtual reality will be integrated with augmented reality and become part of people's daily lives.

If the industry's cries are only speculations about future development, then this year's fire is an excellent example of the AR storm that was sparked by the Pokemon GO. Through the AR technology, the mobile phone combines the virtual world with the real world. According to the rules of the game, players need to move to different locations in the real world to discover game elements such as "Pokemon and potion" superimposed on the real map. Make the game "home men and women" out of the house, together on the street to find "elf."

On August 29, at the Kerry Hotel in Beijing, Skyworth launched the world’s first “AR TV” with the theme “Lost seen in the world”. It is a major technological breakthrough in the color TV industry in China and even in the world TV industry. Landmark significance. Skyworth took the lead in integrating TV large screen and AR technology, and greatly improved the display effect of TV screens through the new technology of “seamless” integration of real-world information and virtual world information.

Skyworth dares to apply future technology to the latest products

This year, with the advent of the AR and VR booms, Skyworth's sub-brand cool-opening and micro-whales have announced that they will launch VR helmets to interact with TVs. In contrast, the AR TV launched by Skyworth mainly added AR cameras to its new OLED TVs, enabling users to play games and use children’s educational applications without having to wear helmets or glasses. It is understood that Skyworth's AR TV has three games and four educational application software to match.

The new S9D released by Skyworth adopts the rose gold color that people like most. It is elegant and yet luxurious. The front-equipped JBL audio system, together with the latest Dolby Atoms audio technology, makes the viewing experience even more impressive. . As the latest OLED TV product, the S9D also adopts the latest generation of OLED screens in the selection of the screen. The screen thickness is only 4.7mm, and it still incorporates Dolby Vision display technology. In cooperation with the OLED self-luminous body, Performance complement each other. The hardware configuration is also not ambiguous. The number of processors is as high as 30, which is the most current smart TV. In addition, Skyworth's self-developed CoolOpen system 5.5 is not inferior to any smart TV on the market.

OLED display technology, like AR technology, has attracted worldwide attention and is also seen as a new breakthrough in the growth of the industry by TV manufacturing. At the beginning of development, positioning high-end organic OLED TVs was widely recognized by many manufacturers and consumers for their high-quality, light-weight design and other technical advantages. According to statistics, global shipments of OLED TVs were 400,000 units in 2015, a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016, a significant increase; it is expected that the next two years, global OLED TVs The shipments will continue to climb, and 2016-2017 will maintain a 400% growth rate in China. Many OEMs represented by Skyworth have already formed a firm OLED camp. Even those who once vowed not to do OLED have changed their attitudes and increased OLED investment. This time, Skyworth introduced the world's first AR smart TV, using OLED organic display as the carrier of AR technology, and announced that a new era has arrived.

Strive to be the leader in the industry, Skyworth leads the new trend

In the past 28 years, Skyworth has created a number of "firsts", from the first healthy TV that did not flash, the first 4K TV, the first OLED TV, to now "the world's first AR TV. " Skyworth has always played a leading role in China's color TV industry.

Skyworth continues to make efforts in the high-end market. As the most active OLED TV company in China, Skyworth’s basic goal this year is to sell 100,000 OLED TVs, and its goal is to hit 200,000 units. Skyworth is the first to apply the AR technology to the new 55-inch and 65-inch OLED TVs as well as to increase added value and attractiveness. From the website of Jingdong Mall, it can be seen that 4K OLED TV is almost 5 times the price of the same-size 4K LCD TV. Obviously, increasing the selling point of AR technology will help to increase sales of OLED TV. Skyworth's intention is very clear. At the same time, Skyworth released the world's first AR TV, not for the main concept, but to effectively integrate technology and trend into a whole, through careful polishing, to lead consumers to a new world.

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