August 30, Beijing - The 2016 China Smart TV Operation Big Data Conference was grandly held. Zhao Wei, General Manager of Tencent Video Living Room Products Division attended the conference to deliver a keynote speech, and discussed with government leaders, association experts, advertisers, video content operators, licensees, application developers and other industry professionals on the background of the strong rise of large screens. How to layout Internet TV (OTT).
At the conference, Tencent's video TV end gained full recognition from users and the industry with its rich content and high-quality experience, winning the highest growth rate award, best user experience award, best movie source award, best TV drama source award, The Best Kids/Anime Film Source Award and the Sports Resource Contribution Award are six awards.
As Zhao Wei, general manager of Tencent's video parlor products, mentioned in his speech, “In 2016 and 2017, the principle of our content layout is to make full use of our own strategies while copyright content is covered on a large scale. We hope to achieve No matter if you are a single aristocrat, or a two-person world, or a family of three or a four-generation family member, you can find wonderful content that meets family members' preferences on Tencent's video TV.â€
At present, Tencent's video TV resource covers dozens of categories such as TV dramas, movies, variety shows, animations, and sports. In terms of TV dramas, it has included more than 130,000 episodes of popular dramas, IP dramas, imported dramas, and quality home-made dramas. There are more than 8,000 Chinese and foreign films in the movie library, making it the largest in the entire country. The fastest-growing North American cinema area is also updated. In addition, there are nearly 100,000 hours of variety reserves, nearly 100,000 episodes of anime series, and vertical segments such as sports events, concerts, fitness/health, e-sports, and documentaries.
While possessing a large amount of high-quality content, Tencent's video TVs endeavor to achieve the ultimate in user experience such as video clarity, playback fluency, personalized recommendation, and multi-screen interaction by improving video quality and using smart technologies.
Through the dual drive of content and experience to accumulate users, Tencent actively explores the commercial value of large screens with partners in the living room ecosystem. In the big screen + marketing, with the big data ecosystem built by the Tencent account system, it can clearly restore the portraits of consumers and help the brand to effectively target the target audience. At the same time, Tencent's video TV end cooperates with third party monitoring agencies such as the Second Hand and Admaster. The OTT TV sample database was constructed to realize the recognition from "household" to "person" and measurement of advertising effectiveness. In the delivery mode, multi-screen delivery mode of PC + mobile terminal + OTT realizes diversification and full coverage in the types of terminals, viewing periods, viewing scenes, and placement forms. At present, nearly 100 advertisers have cooperated with the Tencent OTT media platform. Most of them are international brand customers.
In addition to marketing value, the member system created by Tencent's video TV terminal brings differentiated content and premium services to users with a very high price/performance ratio. In particular, the newly launched Super Video VIP, in addition to enjoying the benefits of large-screen membership , can also receive Tencent video PC and mobile terminal membership rights, can effectively attract users and increase payment rates.
Looking at the current development of the Internet industry, Smart TV is guiding the third Internet application revolution following PC and mobile Internet. In the transformation of this new consumption model, how does OTT layout? Tencent made a useful attempt with practical actions. In the future, Tencent Video TV will continue to use its advantages in content and experience to create “least understand you†living room entertainment scenes for consumers, while constantly enriching the eco-development of the industry chain and tapping into the new ecological environment of the living room. value.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Zhao Wei, general manager of Tencent's video parlor product department delivered a keynote speech
It is reported that this conference is under the direction of the Ministry of Industry and Information Technology of the People's Republic of China. The China Electronic Information Industry Federation is co-sponsored by AVC and Govt. The conference aims to conduct an inventory of the Chinese smart TV industry in the first half of 2016. At the same time, the first public release of the domestic smart TV market application operating data, objective assessment of the application of operational data and content quality, awards. At the conference, Tencent's video TV end gained full recognition from users and the industry with its rich content and high-quality experience, winning the highest growth rate award, best user experience award, best movie source award, best TV drama source award, The Best Kids/Anime Film Source Award and the Sports Resource Contribution Award are six awards.
Tencent Video TV Receives Six Awards
Tencent’s positioning has always been to make "connectors" and "content". This positioning has also continued to Tencent's strategic layout on the OTT side. Relying on Tencent's video content platform and Tencent Cloud's technology platform, Tencent's video TV terminal has rapidly grown in one year through the integration of content and experience based on the needs of users. At present, the accumulated terminal activation has reached more than 75 million, and the average daily playback volume has exceeded 120 million (Tencent internal data, as of July 30, 2016). Tencent’s “Learn About You†living room entertainment scene is beginning to take shape. As Zhao Wei, general manager of Tencent's video parlor products, mentioned in his speech, “In 2016 and 2017, the principle of our content layout is to make full use of our own strategies while copyright content is covered on a large scale. We hope to achieve No matter if you are a single aristocrat, or a two-person world, or a family of three or a four-generation family member, you can find wonderful content that meets family members' preferences on Tencent's video TV.â€
At present, Tencent's video TV resource covers dozens of categories such as TV dramas, movies, variety shows, animations, and sports. In terms of TV dramas, it has included more than 130,000 episodes of popular dramas, IP dramas, imported dramas, and quality home-made dramas. There are more than 8,000 Chinese and foreign films in the movie library, making it the largest in the entire country. The fastest-growing North American cinema area is also updated. In addition, there are nearly 100,000 hours of variety reserves, nearly 100,000 episodes of anime series, and vertical segments such as sports events, concerts, fitness/health, e-sports, and documentaries.
While possessing a large amount of high-quality content, Tencent's video TVs endeavor to achieve the ultimate in user experience such as video clarity, playback fluency, personalized recommendation, and multi-screen interaction by improving video quality and using smart technologies.
Through the dual drive of content and experience to accumulate users, Tencent actively explores the commercial value of large screens with partners in the living room ecosystem. In the big screen + marketing, with the big data ecosystem built by the Tencent account system, it can clearly restore the portraits of consumers and help the brand to effectively target the target audience. At the same time, Tencent's video TV end cooperates with third party monitoring agencies such as the Second Hand and Admaster. The OTT TV sample database was constructed to realize the recognition from "household" to "person" and measurement of advertising effectiveness. In the delivery mode, multi-screen delivery mode of PC + mobile terminal + OTT realizes diversification and full coverage in the types of terminals, viewing periods, viewing scenes, and placement forms. At present, nearly 100 advertisers have cooperated with the Tencent OTT media platform. Most of them are international brand customers.
In addition to marketing value, the member system created by Tencent's video TV terminal brings differentiated content and premium services to users with a very high price/performance ratio. In particular, the newly launched Super Video VIP, in addition to enjoying the benefits of large-screen membership , can also receive Tencent video PC and mobile terminal membership rights, can effectively attract users and increase payment rates.
Looking at the current development of the Internet industry, Smart TV is guiding the third Internet application revolution following PC and mobile Internet. In the transformation of this new consumption model, how does OTT layout? Tencent made a useful attempt with practical actions. In the future, Tencent Video TV will continue to use its advantages in content and experience to create “least understand you†living room entertainment scenes for consumers, while constantly enriching the eco-development of the industry chain and tapping into the new ecological environment of the living room. value.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.