Will cable television form an alliance and can you fight fire with the Internet?

Ten-year cycle of cable TV industry

Through the combing of the cable television industry, Fusion Network found that since the end of the last century and the beginning of this century, until the end of 2014, China’s cable television industry has experienced four important stages of development:

The first stage: In response to the call, the cable television stations and cable television network centers that originally worked with local television stations began to carry out large-scale restructuring. They have all become cable television network companies in their respective regions, and they have used cable television network operators for the first time. The identity of the market to explore;

The second stage: In response to the development trend of the industry, cable TV network operators from all over the country have begun to make a come-and-go, but they have been extremely difficult to carry out the overall conversion of cable digital TV on their own-acre three-point, and a group of industry insiders and outsiders have emerged. Comprehensive conversion modes and regions of various characteristics;

Stage 3: In response to the call, from 2005 to 2008, the industry integration of provincial cable TV operators was initiated, and provincial-level organizations began to work harder under the support of their respective provincial party and provincial governments. Integration of television networks;

Phase IV: In response to the call and industry development trends, since January 13, 2010, cable TV network operators have become passively the subject of triple play pilots. After more than four years of pilot work, the cable TV network operators in the province's cable TV network operators in particular are in a roller coaster mood. All sorts of complicated factors such as anxiety, helplessness, waiting, and struggle are constantly overshadowed by The entire cable industry.

The above four industry development stages are exactly the ten years of China's cable TV industry being digitized, marketized, scaled up, and industrialized. In the past decade, many cable TV companies have numerous doubts that need to be answered.

Do not forget the oath before departure

In the ten years of the cable industry, cable TV, anxiety, helplessness, waiting, and struggling, various emerging technologies and channels (such as the Internet, Internet of Things, online video, WeChat, Weibo, mobile Internet, etc.) When they took advantage of them, they grew up like wild grasses, and this growth did not receive any restraint. With this boost, they seemed to be quickly accepted by ordinary people overnight.

When they rapidly accumulated their huge user groups and loyal users in various free forms, their business models followed, and advertisements, business sharing, payment, and listing were frequently tried and tested. Once it has formed a benign closed-loop development of the industry, they have begun to use the power of economic leverage to start leveraging the talents of the traditional radio and television fields. As a result, many excellent talents have turned to the Internet, online video and other industries.

These excellent talents have also made full use of the creativity and skill they have cultivated and accumulated in their broadcasting and television organizations, and have begun to produce various types of works that ordinary people love to see on the corresponding Internet platforms and online video platforms.

Finally, the Internet, online video and other platforms rely on these excellent content to continuously deepen their stickiness with their user groups, and ultimately achieve their closed-end business goals and appeals.

In the past decade, the cable TV industry was struggling to cope with challenges from all levels (eg, systems, systems, industries, technologies, content, etc.), so that it itself forgot its own line of business, its own origins. They too much believe in the following judgments -

Broadband service can really be on par with the three major telecom operators.

Making a cable TV network-based IP telephony service can really become a telecom operator.

The combination of doing OTT business with the Internet industry can really change the original sin and nature of these Internet.

With regard to these various industry judgments, arguments, and voices of current development, FusionNet firmly believes that as a traditional cable TV network operator, there are new technologies and channels that can be controlled, directed, and retained, such as the Internet and online video. To combine innovation, you can do some exploratory telecommunications services.

It's a return to the cable industry

However, our cable TV colleagues must not lose their cable TV network operators. We have also maintained our important social responsibilities during the cable television station's professionalism in that period.

After all, you are truly a cable TV network operator. The other party is only a telecom operator. Their main business is not TV. They can use the free form to allow users to watch TV just like IPTV and OTT everywhere. This kind of promotion method that originally belongs to unfair competition must be managed in the future, otherwise it is not conducive to the market-oriented exploration of cable television network operators;

After all, television and content are your killer. Regardless of how the Internet, mobile Internet, online video and other industries innovate, their responsibility to maintain the only green screen in the home TV screen is not as equal as that of our cable TV network operators. They also have certain social responsibilities, but they are more concerned with pursuing economic interests, and we are just focusing on the nature of public welfare as the primary task.

After all, in the course of exploring the cable industry in the past decade, our cable TV crews had more choices and more confusion, but it was precisely this crucial decade that made us have 30 to 40 years of original cable. The TV station skill is being eroded away by the Internet, online video, mobile Internet and other platforms and channels.

But fortunately, the appearance of the TV series line that Gehua Cable has been pushing for the past few years and the current emergence of China's cable TV theater line alliance has given us hope that we can once again realize the importance of strengthening TV content. After all, After more than ten years of baptism in the industry, no matter whether technology is king, channel is king, platform is king or content is king, it will eventually generate a business model around users.

In the final analysis, the above concepts and propositions are only keywords for a certain stage. Broadband, IP telephony, and OTT are just "appetizers" for cable network operators. The "main dish" must also be 30 to 40 years for original cable television colleagues. Skills.

Fusion Network believes that no matter how technology changes or how to innovate, the ultimate goal is to use users as the king, and users’ demand for content is constantly changing – from SD to HD, from HD to 3D, and from 3D to 4K. , from 4K to the next higher quality.

Internet, online video and other industry tycoons have been making efforts in the form of IPTV, OTT, online video, mobile Internet, etc., and have made efforts to diversify the talents of traditional broadcasting and TV organizations in various forms. The ultimate goal is to continuously create a self-owned organization. The content of the gene and the continuous supply of this content to its users.

However, the needs of cable TV users and the audio and video field are precisely the strengths of the original Chinese cable TV stations. However, this strength has taken a detour in the past ten years, and has taken more breaks on the way forward. The emergence of China's cable theater consortium is like a catalyst and booster. It is not only a return to the Chinese cable industry at the content level, but also a hope for the cable industry colleagues.

I sincerely hope that China’s cable TV industry will be able to take advantage of the emergence of a cable theater alliance, and that its future development path will be able to go smoothly.