Technological innovation makes appliances out of the bottom

At the end of March and early April, listed companies of home appliance companies continued to have bright financial reports, and the three giants of Midea, Haier, and Gree secured their thouss of billions of thrones, and their incomes were abundant. In addition, a number of white companies reported annual net profit growth of over 20% in 2013.

Industry analysts pointed out that with the decrease in intelligence and the cost of raw materials, the rapid growth of financial reports shows that the home appliance industry has shaken off the sluggish market situation in the past two years and has embarked on a rapid development path.

The fastest growth of white enterprises

Last year, the United States Group, which achieved overall listing, handed over its first response. The US Group’s annual report shows that its 2013 operating income for listed companies exceeded 100 billion yuan for the first time. Last year, the operating income was 120.975 billion yuan, a year-on-year increase of 17.91%; net profit was 5.317 billion yuan, an increase of 63.15%. The major household appliance business is still the leader. The revenue from air conditioners, refrigerators, and washing machines is 78.362 billion yuan, a year-on-year increase of 23.15%.

Another white giant Haier, its Haier Haier, Haier's revenue last year reached 86.49 billion yuan, 62.26 billion yuan, followed by an increase of 8.3%, 12%. Although listed companies did not generate hundreds of billions of revenues, Haier Group was the first domestic appliance company to break through 100 billion yuan. In 2013, it had a turnover of 180.3 billion yuan and a total profit of 10.8 billion yuan.

In addition, Gree Electric also achieved high growth in revenue last year, with revenue of 120 billion yuan, a year-on-year increase of 19.9%; net profit of 10.8 billion yuan, an increase of 46.5%. It said in the performance report that it also benefited from product structure optimization.

In addition to the eye-catching performance of the above-mentioned 100 billion corps, the performance of other white power companies was impressive. Chigo Holdings’ net profit growth in 2013 was 117.7%, and the net profit growth of Hisense Kelon, Meiling Electric Appliances and Little Swan A were both above double digits.

The Times reporter learned that the analysis of the reasons for the improvement of the performance of home appliance companies was mainly due to the increase in profitability after technological innovation and management innovation, and also benefited from low procurement costs due to the low prices of raw materials such as copper, aluminum and steel. .

“Traditional home appliance manufacturers have transformed their new business model and their entry into smart homes has intensified.” Shenyin Wanguoguo Securities analyst believes that the gradual launch of smart products is the first step in the previous thematic debut, and the industry’s attention to it has also increased. “Transition” and “Smart Home” will become an important investment line throughout the year, and it will also have a positive impact on the valuation of the sector.

The biggest party to send the beauty of beauty

A brilliant and successful performance, for the majority of investors, the most concerned about dividends. The reporter noted that this year's home appliance stocks have been particularly generous in the distribution of dividends.

The most prominent is Midea Group. Its 2013 net profit growth rate was as high as 63.15% year-on-year, and many small partners were stunned by their distribution plan: 20 yuan (before tax) for every 10 shares and 15 shares for every 10 shares. The proportion of dividends is 66%. It is reported that last year the group's bonus was 6 yuan for every 10 shares. This year's generous appraisal of the capital market.

In addition, other home appliance stocks are unabashed. Sunrise East's distribution plan also sends 5.3 yuan for every 10 shares. Jiuyang shares pay 5 yuan for every 10, Supor has 3.70 yuan for every 10, and Little Swan A sends 3.00 for every 10. Yuan, Meiling Electric 10 shares sent 0.6 yuan, Hefei Sanyo also sent a cash dividend of 0.8 yuan to all shareholders for every 10 shares.

Guo Jin Securities analyst analysis, home appliance companies, especially the United States and other companies, the performance of long-term stable growth. He believes that 2013 was the first year of the overall listing of Midea Group. In order to reward investors, it made a big dividend.

The reporter learned that there is no legal restriction on whether domestic A-share companies will pay dividends. In the past, A-share companies mainly gave shares, and they did not pay much attention to cash dividends. However, the documents of the China Securities Regulatory Commission have a policy-oriented approach to improve investors' return on investment. The degree of recognition.

“As a household appliance company with a dividend rate that has been at the forefront, the stage of high fixed investment has already passed. I think from the long-term trend, dividends from mainstream home appliance companies are still expected to increase steadily.” said Cai Wenjuan, analyst at Shenyin Wanguo Securities. Road.