TV box, highlighted living room entrance
Since 2013, TV boxes have gradually become the eyes of various smart home manufacturers. By moving the rich and colorful content resources on the Internet to the large screen of the living room, it achieved a big-screen entertainment for the family. This is a completely different experience with the small screen "Dole" of a person holding a mobile phone. Among the many smart hardware in the living room, the TV box becomes the ideal smart living room entrance for most people.
Some people may ask, why not smart TV? To some extent, smart TV can be understood as an integrated TV box + display screen. The product form is more advanced than the TV box. If the TV box can be used as a living room entrance, smart TV can be more. However, the current popularity of smart TVs is not high enough, and television is a durable product. The update is slow. A hundred-dollar TV box is one of the most recent hardware devices that are most likely to be added to the home by users. Furthermore, in the era of mobile Internet, product iterations are very rapid. When "television boxes" in smart TVs are difficult to meet with expanding software and content, replacing low-cost TV boxes is the choice of most people.
Perhaps when the smart TV enters a phase of gentle development, the smart TV is no problem as an entrance to the living room. But at this stage, TV boxes are more suitable than smart TVs.
Do you have a good entrance and where should the television box force you from?
At present, due to the continuous addition of new features and the lack of a unified industry standard, TV boxes are still incomplete and there is still ample room for development. I personally feel that I can force in the following four directions:
First, ensure more stable network quality. The speed and stability of the network in the home is limited by the broadband bandwidth and its network environment. However, the speed and stability of box networking is that television box manufacturers can improve and strengthen them through technology.
Second, pursue a more fluid interaction experience. At present, the response speed of TV boxes has been greatly increased, but the convenience of its interaction is still a lot worse than the speed of mobile phones, and there is room for further improvement.
Third, provide a richer application scenario. As the carrier of living room entertainment, the TV box provides richer scenes, and the status as an entrance is more stable. If you start from the habits of users watching videos, shopping on the scene, and online education, and fully tap into the application scenarios, there will be no small receipts.
Fourth, provide massive content resources. There is no upper limit on the user's demand for content resources. It is always better. This is easy to understand and we will not talk about it.
Lifting from the above four directions will undoubtedly improve the user's experience and increase the user's stickiness. It will also increase the weight of the TV box for the living room entrance. Most of the outstanding TV boxes on the market today are improved from the above four aspects and are trying to lead the industry.
Glory Box Pro sets the bar for television boxes
Glory Box Pro, released on August 1 with Glory NOTE8, can be said to set a benchmark for television boxes.
First, Glory Box Pro presents an innovative solution for Caton. Glory Box Pro, with Huawei's deep accumulation in network transmission, optimizes the network transmission path; built-in 300M complementary Wi-Fi dual antenna ensures the signal is fast and steady; compared to most single box downloads, Glory Box Pro Use multi-threaded download technology to shorten the video load time; Glory Box Pro also reserved a network cable interface, which has no effect on the viewing experience in the case of wifi instability.
Second, Glory Box Pro provides a smooth interactive experience. On the one hand, Glory Box Pro is equipped with Huawei Hass professional set-top box chip, supplemented by 2GB flash memory and 8GBeMMC high-speed flash memory. The superior configuration ensures fast interactive response. On the other hand, Glory Box Pro provides intelligent voice function, voice search speed, voice recognition accuracy, support for Mandarin, Cantonese, and Sichuan dialect, avoiding the clumsy interaction of traditional remote controls. In addition, Glory Box Pro's immersive and personalized UI design also facilitates interaction.
Again, Glory Box Pro actively explored the user's application scenario. One of them is the multi-screen continuous broadcasting function. You only need to log in to the same Huawei account on the Glory Box Pro, Huawei, Glory Mobile, and other devices, and you can achieve multi-screen synchronization between different devices for viewing, recording, and collection of information. Avoid the trouble of searching, relocating and searching when switching devices. Moreover, Glory members can also share the use of multiple devices.
Finally, Glory Box Pro provides massive resources. With its strong brand influence and adhering to the long-term concept of “friendship circleâ€, Glory has achieved open cooperation with a number of film and television platforms. The richness of its genuine resources is almost the highest for all TV boxes on the market. For example, Glory Box Pro accesses the Guangdong broadcast control platform, integrating CIBN Universal Film and TV, Galaxy, Kiwi, Cloud Audio and Aurora, Mango TV, and many other genuine movie and TV platforms. It aggregates the mainstream of Youku, iQiyi, and Tencent videos. Popular video sites massive resources. It is tempting that the price of glorious unified members is as low as 189 yuan per year, and the price of less than two hundred yuan really makes people see the sincerity of the glory box.
With so many resources, how is Huawei doing it?
Three modes of content resource integration
Currently, the ecological construction of TV boxes on the market is roughly divided into three modes.
One is a closed-loop ecosystem. Relying on LeTV, relying on its own genuine resources, it is self-produced and self-sold. Its advantages are autonomous and controllable. The disadvantages are also obvious. It cannot fully attract outstanding resources outside the closed loop, and it is difficult to satisfy users' diversity. Needs.
One is the semi-open ecology, represented by Xiaomi. This ecology owns its own resources and also absorbs external resources, but its own resources are the main source, and external resources are the auxiliary. The advantage is that it can maximize its own interests. The disadvantage is that external resources are always subordinate. For example, Xiaomi uses open investment to create a closed ecological chain: a closed-loop ecosystem of smart hardware, software, and Internet products.
There is also a fully open ecology, represented by glory, glorious long-term open cooperation strategy of operating circle of friends. This kind of full open ecology can not only treat all resources fairly, but also not compete with content manufacturers for profits, and can truly integrate various advantageous resources based on the needs of users. It is said that glory follow-up will have its own content, but will still support the cooperation of friends, in the form of high-quality content package into the glory area for users to choose, such as the Premier League content package may be Tencent, La Liga content package may be iQIYI's . Taking Glory Box Pro as an example, as the latest flagship of the Glory family, not only is the appearance pleasing, the hardware is strong, the software is further optimized, and the most important thing is to create a content resource platform with an open mind, which is also in line with Glory's smart home strategy. The big idea: Only do what you are good at. From a long-term point of view, the purpose of constructing an ecosystem is to share and win together. Only the ecological system where all participants can benefit is a healthy ecosystem. From this point, we can see the forward-lookingness of Glory Box Pro.
In general, the market competition is becoming increasingly fierce. From the point of view of products or the construction of smart homes, ecology is the focus of the industry's next-step competition. How to build a benign ecosystem with multiple win-win results is a problem for all manufacturers.
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