In order to make things easier for everyone, Alibaba announced the establishment of the GM Lab in March this year and launched the Buy+ program to lead the future shopping experience.
"Buy+" utilizes VR technology. Consumers can shop in a VR environment and enhance the authenticity of shopping. They are believed to subvert the traditional shopping experience.
The latest news, Buy+ is finally coming, and it will be tested in September 2016. This product, dubbed "prodigal" by netizens, has the dream of the shopaholic: virtual try-on.
In an interview with foreign media, Alibaba’s chief marketing officer, Dong Benhong, said: “Buy+ uses VR and AR technologies to increase users’ shopping comfort and make shopping easier. Alibaba will use these technologies to promote market changes.â€
The user testing of Buy+ will be conducted in China in September. At present, the information on payment is not yet clear. It should be the use of VR video shopping guide technology to integrate the UI system of the scene with the Taobao trading system. The products appearing in the story can support collection and purchase. One-click attention and shop, to bring more fresh experiences for consumers.