The deepening of the concept of market differentiation has made businesses pay more and more attention to store image, and the differentiated route has been reflected in the store decoration. Many merchants such as the Golden Horse Lighting in the Old Light City, the Haotian Lighting in the Glorious Lighting Market, and the Zhongyi Lighting in the Lighting Market have all renovated the storefront and the store image has been greatly improved.
The change of business is not only the improvement of hardware facilities, but also the construction of professional sales team. Many merchants have begun to set up their own marketing team. At the same time, they make full use of media resources and are very active in improving their popularity and reputation. .
Factory direct outlets and offices are among the manufacturers of lamps and lanterns. With their core products and relatively stable personnel and equipment, they have begun to penetrate into the channel terminals, compete with distributors for network resources, and differentiated channels.
In addition, the product structure layout of the Zouqu Lighting Market has also quietly changed. The concept of differentiation has gradually affected the market's regular strength dealers to actively expand the product line, and the agency brand and business model are diversified; retail dealers are the opposite. In addition, strengthen a single brand, focus on force, professionally fight lamps and lanterns
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