March is the beginning of the peak of home improvement. All kinds of home building materials purchases are a game. Although “group purchase†is no longer a new term, the rules behind the hidden are also increasingly exposed, but from the scene of each group purchase It still attracts the attention of Wuhan consumers.
If you have had a group purchase experience, you will find that group buying is not like a commodity transaction, it is more like a wonderful variety show: the savvy host strives to win the highest interests for the netizens; some helplessness on the face of the business With unlimited expectations for the upcoming full load; the infinite enthusiasm of the netizens, the face is filled with infinite expectations and longings. Of course, more is that group buying is a discount sale, a bunch of people waiting to buy some bargains in that bitter.
Mr. Zhang, who has participated in several group purchases, said that now all the friends around me are participating in group purchases, and it is a good thing to buy good products at the lowest price. Looking at the host on the top of the mouth to bargain for the public, watching such a lively scene, it is really very exciting.
Ms. Feng has also had many group buying experiences. She said that group buying is a spontaneous “group†bargain. Since the renovation of the new house at the end of February, Ms. Feng has visited several websites with group purchase qualifications in Wuhan several times a day. After actually comparing the price of the store with the price of the supermarket, she chose to participate in the relevant group purchase. According to her, the group purchase price will be at least 15% cheaper than the price of the mall; and the success of the "group purchase" is inseparable from the efforts of its organizers. Like a lighting group purchase she participated in, the "head of the team" is very enthusiastic. After talking with the agent about 65 percent off, the information of all styles is published, and the interests of netizens are won for the sake of the text. Finally, this group is nearly 20 households. Thousands of dollars have been dropped.
Mr. Xie, who has been in the home improvement building materials market for many years, revealed that a considerable number of group purchases are organized by online distributors as consumers. These dealers usually buy a specific brand for group purchases at the middle of the year or at the end of the year in order to sell or sell inventory. General commodities have two price systems: market-guided price and real retail price. If the retail price of the mall is 150 yuan, the market guidance price is 180 yuan. The dealers will pay 30% off the guide price of 180 yuan, which is similar to the real retail price. The dealers will also say hello to the mall: during the group purchase period, the malls should not operate this type of goods, so as not to impact the normal retail market.
Whether the group purchase is really cheap, sometimes it is really difficult to say, but its impression that the group purchase price should be lower than the lowest price in the retail market is deeply rooted in the hearts of the people. “Group buying is to unite everyone to shop together. People are more powerful, and group buying is to save money.†The slogan like this is recognized by more and more provincial citizens because they are more or less from group buying. Got an affordable.
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