In the ever-competitive world of online retail, the Double 11 shopping festival once again proved to be a powerful driver for brands across the globe. This year, the event saw an impressive surge in sales, with total online revenue surpassing 250 billion yuan and over 1.3 billion packages being shipped. Among the many players in the market, Sharp, known as the "father of LCD," made a strong comeback in China and delivered outstanding performance during this key promotional period.
Sharp's omnichannel sales in China exceeded 2.5 billion yuan this year, marking a growth of over 406% compared to the previous year. The brand secured top positions on multiple platforms, including Tmall, JD.com, Suning, and Gome Online. In particular, Sharp dominated the black electronics category on Tmall, securing both the total sales and single-product sales championships, with sales exceeding 1 billion yuan. The company also earned recognition as a "Victory" winner in the double-digit category, showcasing its dominance in the competitive market.
On JD.com, Sharp's TV sales surged by 1119% year-on-year, highlighting the brand's growing popularity. The official opening of Sharp's flagship store in Shanghai further reinforced its presence in the Chinese market. Meanwhile, on Suning and Gome platforms, Sharp demonstrated remarkable performance, especially with its large-screen TVs, which received widespread acclaim from consumers. Three models of 60-70-inch Sharp TVs achieved sales of over 100 million yuan each, setting new benchmarks in the large-screen TV segment.
As the middle class expands and consumer preferences shift toward quality, personalization, and health, the demand for high-end home appliances is on the rise. Price alone is no longer the main factor influencing purchasing decisions. Sharp’s success in the Double 11 reflects its commitment to delivering premium products that meet real consumer needs. The brand's focus on large-screen TVs has resonated well with the market, proving that superior technology and design can drive significant sales growth.
Sharp has long anticipated the demand for larger screens, recognizing that traditional devices like PCs and smartphones are not enough to satisfy modern consumers' needs. Large-screen TVs offer an immersive viewing experience, and Sharp has been at the forefront of this trend. Its original LCD technology, developed in Japan, is widely regarded as a symbol of quality. Combined with advanced image processing technologies such as new color enhancement systems, Sharp delivers a visual experience that captivates users.
Under Foxconn Energizer, Sharp has broken through industry bottlenecks, improving panel quality, production efficiency, and product yield while reducing costs. This has enabled Sharp to implement its "noble yet affordable" strategy, making high-quality audiovisual experiences accessible to more consumers. As a result, the brand has strengthened its position in the market and gained greater consumer trust.
Sharp has consistently shown its ability to identify market opportunities and lead technological innovation. From the 618 and National Day promotions to this year’s Double 11, the brand has maintained its leadership in large-screen TV sales. This success stems from its deep understanding of user needs and relentless pursuit of television technology.
This year, Sharp launched the world’s first consumer-grade 8K TV and AI-powered smart TV, positioning itself at the forefront of the next-generation display revolution. These innovations align with the brand’s vision of preparing for the big screen era. With the upcoming 5G era, the challenges of transmitting 8K content will be overcome, making it more accessible to consumers.
Japan’s NHK has already confirmed plans to broadcast 8K content during the 2020 Tokyo Olympics, signaling a major step forward for the technology. As Sharp continues to refine its 8K ecosystem and leverage the power of 5G, the future of 8K is no longer distant—it’s becoming a reality.
In this year’s Double 11, Sharp once again proved its strength, earning the trust and approval of consumers. With its high-quality products, excellent value, and customer-centric approach, Sharp has created a new standard in the television industry. While the Double 11 may have ended, for Sharp, it's just the beginning. We look forward to seeing what the future holds for this innovative brand.
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