[PConline News] On Thursday last Thursday, Sony held a video art review in Beijing named “Source.创视界â€. At the meeting, Sony released the second-generation 4k arc-screen LCD TV SB990B, which featured the mainstream market. The X8000B and 4K media player FMP-X10. Our PConline home appliance channel also has a graphic broadcast. Although, in our live broadcasts, all major “law enforcement†are praising, but after this tasting session ended, there are many different voices. Many users and even the media are vocalizing from Sony. The tasting talks about the specifications, and when it comes to Sony, it eventually rises to the entire Japanese household appliance.
Although these are just netizens, but can also be seen from the eyes of netizens for Sony, and even Japanese household electrical appliances impression. As the enterprise of the world's home appliance industry in the past, Japanese manufacturers have been a bit useless in recent years, various losses, production suspensions, and the news of giving up have been circulating, but can we use this to illustrate that Japanese companies are really not doing it?
The author believes that although the Japanese manufacturers did not succeed in various ways in recent years, they benefited from the technology they had accumulated in the 1990s and even the early days of the century. They lost their camels more than Ma Da. Technically, the Japanese Manufacturers are still one of the best, and the following will share with you the author's own analysis of Japanese household appliances. (In this article, there will be more Sony's products or logos, because it has been stated from the title that this article is an extended article from Sony's press conference. Sony is a typical Japanese appliance manufacturer with a high degree of concern. There is no way to avoid this, but this is not Sony's soft article, so please pay attention.)
Because home appliances are mainly divided into two categories, black and white, we will look at these two aspects.
The main product in black power is television. Although now, whether it is sales of TVs or sales of LCD panels, Korean manufacturers have occupied a larger market share, but this technology has never been sold or won. Sony began researching OLED technology in 1994. In 2007, it launched the XEL-1, the world's first organic light-emitting diode (OLED) TV. At that time, Korean companies were still on LCD TVs. Not fully into the era of big screen. However, this advanced R&D investment does not bring high sales volume to Sony. However, technological accumulation is unquestionable.
Now in Japan, there are not many Japanese companies that have LCD panel production facilities and are still producing locally. However, not producing does not mean that there is no core technology, because the TV industry needs a lot of technology accumulation, and now the technology is spreading globally. In the era of transformation, LCD panel production lines have not been considered representative of high technology. As long as you have money, you can buy from various companies.
However, the image quality adjustment algorithm behind the TV or the debugging capabilities of different LCD panels can not be purchased before, and it will take a long time to accumulate experience in the industry. Therefore, we will find in TV commercials that Japanese manufacturers are obviously different from other manufacturers: other manufacturers will focus more on the technology used in the panel in the promotion; while Japanese companies often focus on their quality in the promotion. Processing on the chip.
For white electricity, it may be that in the market, consumers will feel that the Japanese manufacturers are more obvious: domestic brands occupy most of the low-end market with high quality and low price, and in the high-end market Their rich features continue to squeeze the living space of other brands. In addition, brands from Germany also rely on the noble brand image to occupy a place in the market. Does this mean that Japanese white manufacturers have no room for survival in the market?
Of course, the answer is negative. Although Japanese manufacturers may be at a disadvantage in terms of multi-function, or cost-effectiveness, and other brands, product sales are only part of sales activities. In a product, the value of core accessories is still huge. The core technology of these white electricity, even advanced technology, is still in the hands of Japanese manufacturers.
Panasonic compressors have a good reputation in the industry and are often adopted by high-end products of some domestic brands.
Everyone can look at the core components of the white products they use, such as the compressor part of the air conditioner, and how many are not using Japanese joint ventures? In other brands' advertising campaigns, the words “using Japan's original compressors†can be seen from time to time. It is not a good thing. Will manufacturers pay for advertisements? Of course it is impossible.
Editor's opinion: Although in the whole article, all praised Japanese manufacturers and suspected soft papers, but this is the author's personal views, and believe that most of the people and the author's views are the same: not that Japanese manufacturers are not good, but Because the bladder is bitter, if there is money, who will not buy it? From the perspective of branding and workmanship, from the technical point of view, Japanese companies must have no problem in maintaining their industry leadership. They emphasize product marketing so much that they are currently at a loss: goods cannot be sold, there is no money, and research and development costs are reduced. The speed of research and development is reduced. Mass production is difficult ... This is a dead cycle, as long as Japanese manufacturers can pay attention to product marketing, to recapture the first should be easy things.
Wuxi Doton Power , https://www.dotonpower.com