【Secret】TV Theatre Line "Bureau Bureau"


The TV theater line is a new word. Before the people only knew the movie theaters. When a company’s movie theaters were many, they began to call the theaters. For example, the theaters of the earth and the Wanda cinema line didn’t know when they started to have a new reference. Called a home theater, on-demand television and on-demand movies on their own homes. One movie theater and one operator called a television theater line. Many places are engaged in cable television. The alliance of multiple operators is called the TV Cinema Alliance. On December 23, 2014, Gehua United China Films, Ali Pictures and dozens of cable TV network companies initiated the establishment of the "China Television Theater Alliance."

Compared to broadcasting and television, the Internet is not lonely. In April, the Institute of Film Technology and TCL released a "global broadcast" in Shenzhen to build a "home TV theatre" based on the Internet. In a matter of months, there have been millions of units. The terminal has built a "global broadcast" software, and the country has more than 200 million broadband users, and smart televisions or smart TV set-top boxes have also sold nearly 780 million units. The market size should not be underestimated.

The earlier deployment of telecom operators, one of the IPTV selling points bundled with broadband, is on-demand movies. With the installation of broadband free IPTV and the promotion of live broadcasting, the company has developed 36.2 million IPTV services in 160 million broadband telecommunications networks. Nearly 16% of total cable TV subscribers



The origin of the cable television theater has been a long time, but it is not called this method. The earliest was VOD or NVOD. However, because of the small scale and dispersion, cable TV operators cannot buy good new film sources, and they cannot play piracy again. , so it has been criticized by users, even so, two-way interactive users also accumulated nearly 40 million.

According to an earlier report, on June 14, 2015, Gehua Cable announced that the company and China Film Co., Ltd., China Radio and TV Network Co., Ltd., Hangzhou Ali Venture Capital Co., Ltd., and BRIC Silk Road Investment (Shenzhen) Partnership ( Limited partnerships, Beijing Beiguang Media Group Co., Ltd., etc. jointly initiated the establishment of a China Television Theater Line Operation Company. The company will be responsible for the operation and promotion of the “China TV Academy” contracted provinces and cities across the country, and will broadcast radio, film and television programs, and corresponding market operations in an interactive manner on cable television transmission networks and websites.

Interestingly, all the sponsors also agreed that after the agreement is signed, a preparatory working group will be set up to take charge of the company’s preparations. Hangzhou Ali Venture Capital Co., Ltd. is the sponsor shareholder. Alibaba, as the Internet giant, has unique resource advantages. All sponsors agree on one another. Alibaba, as the main operator, is responsible for the operation and implementation of the preparatory group for the operation of the TV Theatre Line Company. After the establishment of the TV theater line operating company, Alibaba selected and sent the first general manager (responsible for the company's board of directors) to take charge of the company's operations. (In fact, this person should be the person of Alibaba Pictures)

What did Gehua set up the company to be responsible for? Do not worry, there is a next game, according to the announcement, in addition to this launch of Gehua Cable, will also launch the establishment of China Television Cinemas Holdings Co., Ltd., December 23, 2014 Gehua Wired joint dozens of provinces and cities nationwide cable The "China Television Cinema Consortium" jointly established by television network operators is the predecessor of this upcoming holding company. The alliance is only a virtual move, and a registered company is an entity.

In October 2014, the “Radio and TV Cloud Service Alliance” led by Huada was one of the local non-governmental organizations in the broadcasting industry. In addition to the "Radio Media Cloud Service Alliance," there are "Friendly Network Alliance" and "Home Intelligent Gateway Industry." Alliance "and so on, the Radio and Television Cloud Service Alliance has jointly established the "Guangzhou Academy of Sciences Southern Institute Limited" with the Guangzhou Academy of Sciences and more than a dozen limited network companies. This time, Gehua will follow suit and set up a television studio line holding company.

What is even more interesting is that Gehua's 62% stake in China Television Cinema Co., Ltd. is not held by itself, but is held on behalf of the future China Television Cinemas Holdings Limited. Gehua Wired stated that the alliance member unit, the domestic cable television network operator, is actively negotiating the establishment of China Television Cinemas Holdings Limited (tentative name), and a weekly preparatory meeting will be held on a fixed basis. After the establishment of the China Television Theatre Line Holding Co., Ltd., the company will transfer all of the 62% equity of the China Television Cinema Co., Ltd. held by the company to the China TV Theatre Line Holding Company.

In fact, the biggest focus of this announcement is still the State Grid, China Radio and Television Network Co., Ltd. is also one of the initiators of China Television Cinema Co., Ltd., which means that the State Grid will again have a physical business. Previously, Gehua Cable has just signed an internet-based cooperation agreement with China Cable, a subsidiary of the State Grid Corporation of China, which is also one of the services that China Cable vigorously promotes. At that time, an announcement was also issued. On June 1, 2015, Gehua Cable signed a framework agreement for cooperation with China Radio and Television Network Co., Ltd. and China Cable TV Network Co., Ltd. for the nationwide cable TV network interconnection and interoperability platform for video Internet business. Inter-provincial radio and television network interconnection and Internet ports, content, IP addresses and other areas reached cooperation intentions.

On April 28, 2015, the first anniversary of the establishment of the State Grid, State Grid announced the acquisition of Tianwei, a subsidiary of Shenzhen Tianwei. Tianhua is also one of the content providers of the domestic cable TV VOD platform, Tianhua and the TV Theatre. How does the company locate and divide the work within the State Grid, whether it is cooperation or competition, whether it is joint or mutual rush, it is unknown. Moreover, the trader of the TV theater line company is still Ali.

However, Ali is not only involved in Gehua. Before that, he also invested in Huadian. The business of TV theater line companies has a certain competitive relationship with VOD on demand services, including the business with Tianhua, and he does not know how Alibaba considers it. However, before Alibaba, there was no precedent. There were certain competition relations between Huayi Brothers and Ray Media. It is worth noting that this Ali as the head of the television theater company, means that Ali officially entered the DVB market. Earlier in the inaugural meeting of the TV Theatre Line Alliance, Alibaba Pictures was a strategic partner of Gehua Cable, and the existing leader of Alibaba Pictures had previously worked for China Film Group, and Zhongying had a close relationship with Gehua Cable. Now the TV studio company has completely tied the three companies together.

According to Gehua Cable's statement, the establishment of TV Cinemaline Co., Ltd. will accelerate the launch of the "China TV Academy" in other provinces and cities across the country, and plans to complete the "China TV Academy" in 30 provinces during the year. The launch of the cable TV network in the city area will cover more than 20 million high-definition interactive users across the country, radiating nearly 200 million cable TV users, and strive to build the world's largest family viewing platform.

This time, each influential strategic investor has joined the China TV Academy operating company and will promote the promotion and operation of the “China TV Academy” brand throughout the country. The "China TV Academy" will strive to create a high-quality content platform, increase user stickiness, and cultivate new profit growth points. At the same time, under the background of the integration of traditional media and emerging media, the “China TV Academy” will actively promote the strategic transformation of cable TV operators and increase their market competitiveness.

At this point, some netizens joked that the original Gehua was the No. 1 hitter of the State Grid. Although it is a joke, it is also worth pondering. Beijing is the most politically-oriented. Gehua’s chairman is from the Beijing Municipal Party Committee Propaganda Department and the former Beijing Municipal Party Committee Propaganda Department. The minister is currently the director of the General Administration of Press, Publication, Radio, Film and Television. Whether it is the joint venture between Tianjin and Shanghai, or Beijing-Tianjin-Hebei integration, whether it is a TV theater alliance or a video game alliance, Gehua’s recent practice has far exceeded a regional cable television operation. In the category of business, there is no subtext.

The author confided that it would be a big deal for the Beijing TV station to exchange shares with the Ministry of Finance. The major shareholder of Gehua is Beijing TV Station. The sole shareholder of the State Grid is the Ministry of Finance, and the Ministry of Finance is also the representative of the Wenzhou University of Materials and Resources Commission of the future. It is nothing more than the Beijing station. The shares held by Gehua are replaced by the Ministry of Finance or the future Wenchou Committee of the Chinese Communist Party, or the future are the Wenchou Committee. They simply change their right pockets to their right pockets. Gehua becomes "State Grid (Beijing) Co., Ltd." , And so on, "State Grid (Henan) Co., Ltd.", "State Grid (Guizhou) Co., Ltd.", "State Grid (Qinghai) Co., Ltd.", "State Grid (Inner Mongolia) Co., Ltd.".

This is a big set of games, chess games, game games, bureau games, and it is not an ending anyway.




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