In 2014, affected by the combination of weak economic environment, withdrawal of subsidy policies and sluggish real estate market transactions, the domestic color TV retail volume was 4,461,000 units, a year-on-year decrease of 6.6%; retail sales were 146.2 billion yuan, a year-on-year decrease of 14.5%. Sales volume. In 2015, the consumption of flat-panel TVs began to pick up. Smart eco-operation began to show initial success, contributing to new profit growth, and high-quality products such as curved surface, ultra-thin, and 4K stimulated the stock market, and it is expected that the sales volume will reach 9 million units. In addition, the growth of the rural color TV market began to increase, and it is expected that the growth rate will reach 10%. The peak of color TV replacement will come and the annual conversion rate is expected to be 15%. According to data from authoritative organizations, the sales of flat-panel TVs in the first half of 2015 were 22 million units, and it is expected to complete 45 million units in the whole year.
First throw BCSO concept Konka began to force the OLED market
At the recent China Digital TV Industry Development Conference, the Konka Group president creatively proposed the BCSO concept and pointed out that Konka will start its efforts in the OLED market. The so-called BCSO refers to Bigger (large size) + Curve (curved surface liquid crystal) + Slimmer (ultra thin) + Oled (OLED technology).
According to the latest omni channel data from Ove Cloud Network in June, the 50-inch color TV sales accounted for 14% of the sales volume and increased by 1.7 percentage points from the previous quarter. 55-inch consumer share accounted for 13%, large-size 55-inch product sales penetration 19%. China Electronic Chamber of Commerce predicts that the sales of large-size TVs with 46 inches or more in 2015 will account for over 60% of the total sales. The growth of the color TV market will shift from low-cost to high-quality consumption.
Liu Dan pointed out that with the slight increase in the structural cost of curved TVs, it can bring undoubtedly more on-the-spot viewing. The development trend of the high-end color TV industry has spurred the market for curved TVs. Curved TVs have been favored by the market because of their unique design and super-spot visual effects. According to Ovid data, the sales volume of curved TVs in the first quarter of 2015 was 59,000 units, a surge of 70 times year-on-year. Sales exceeded 980 million yuan, a 40-fold increase over the same period last year. The year-on-year growth of surface TVs during the May 1st period was more than 10.3 times, and the retail penetration rate reached 3%. Compared with 1.2% in the first quarter, there was a significant increase.
As we all know, curved TV has a strong technical advantage, but the high price has become the biggest obstacle to surface TV explosion. In order to accelerate the development of curved TVs, domestic color TVs have begun to force curved surface televisions and set off price promotions nationwide. It is reported that in July the color TV giant Konka launched a curved surface market, equipped with a 64-bit architecture chip, and the gapped QLED55X80U to carry out a nationwide pre-sale price of RMB 6,999. TCL launches nationwide "heavy artillery shelling price war
TCL to really "curvature TV activities. Among them, curved TV new H8800A-CF straight down 2,000 yuan, 55 inches for only 6999 yuan; 65 inches is a substantial straight down 4,000 yuan price of 9999 yuan, for the first time below ten thousand yuan .
At present, there are two types of LED curved televisions and OLED curved televisions on the market. The basic structure of OLEDs is connected by a thin and transparent indium tin oxide with a semiconductor characteristic and the positive pole of electricity, plus another metal cathode, when the power supply When the voltage is appropriate, positive hole and cathode charges combine to generate light in the light emitting layer to form three primary colors of red, green and blue RGB. Since OLED does not require backlight for light emission and its display screen is extremely thin and highly flexible, it tends to For bending, so the display used to make curved TV is more appropriate. Liu Dan emphasized that OLED technology will become the trend of color TV development in the future.
According to report, in mid-August, Konka will introduce new OLED TVs to the market. It is reported that the machine uses a 5.4mm ultra-thin design, equipped with 10 nuclear processors, 4000R gold curvature combined with WRGB four-color technology, is bound to inject a "strengthening needle" for the curved OLED market.
Floor-to-floor Internet + development Konka layout living room intelligent strategy
During the two sessions this year, the concept of “Internet Plus†was officially proposed for the first time in the government work report and was raised to an unprecedented height. Means such as mobile Internet, cloud computing, big data, and internet of things started with the combination of modern manufacturing and promotion of e-commerce. With the development of industrial Internet. With the rapid development of the Internet and mobile Internet, the home appliance industry has brought about new changes through the integration of the Internet, bringing opportunities to traditional household appliance companies and accompanied by a serious sense of crisis.
Liu Dan pointed out that the concept of smart home was brought forward long ago, but smart home has never entered the family. The reason may be that companies focusing on smart homes are not completely unified. There is no connection between smart companies and companies. For example, Konka's cloud air conditioners, cloud TVs, mobile phones, and Haier's cloud air conditioners, televisions, and mobile phones may not always be connected.
Liu Dan emphasized that each enterprise is difficult to become a lone man. If the equipment between the brand and the brand cannot communicate with each other, it will be difficult for smart homes to rise rapidly. If there is no interworking between different hardware devices in the same enterprise, , smart home may not be able to do it.
According to Liu Dan, Konka will deploy a smart living room strategy to realize the interconnection of Konka's smart devices. It is reported that in mid-August, Konka will hold a smart home conference, through the mobile phone control software to its television, refrigerators, air conditioners, washing machines, rice cookers and more than 10 kinds of smart home products combined to achieve interconnection. Make the mobile phone become the controller of the smart home, and the television becomes the display of the smart home.
Liu Dan introduced that Konka established Yi Square Technology Co., Ltd. two years ago. At that time, it was mainly promoting Konka's smart TV. Now, with the help of its successful experience, the group's color TV and white products are unified on this platform, and the Internet content is unified and docked. Unified customization of Konka's smart interface to achieve common goals, and strive to make a business model transformation.
According to the reporter’s understanding, on July 1 this year Konka set up a business unit and put forward the idea of ​​embracing the Internet+. In color TV marketing, Konka conducted subdivisions across the country, delineated small operating units, and increased the layout of rural county-level integrated stores and community experience stores. In addition, Konka strengthens the online and offline marketing system, realizes the automated production line production model, and speeds up the transformation of the Internet.
With the Internet control terminal, the Internet of things goes hand in hand and everything is ready. It is time to introduce smart home products. Liu Dan emphasized that smart home products are the time for success.
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First throw BCSO concept Konka began to force the OLED market
At the recent China Digital TV Industry Development Conference, the Konka Group president creatively proposed the BCSO concept and pointed out that Konka will start its efforts in the OLED market. The so-called BCSO refers to Bigger (large size) + Curve (curved surface liquid crystal) + Slimmer (ultra thin) + Oled (OLED technology).
According to the latest omni channel data from Ove Cloud Network in June, the 50-inch color TV sales accounted for 14% of the sales volume and increased by 1.7 percentage points from the previous quarter. 55-inch consumer share accounted for 13%, large-size 55-inch product sales penetration 19%. China Electronic Chamber of Commerce predicts that the sales of large-size TVs with 46 inches or more in 2015 will account for over 60% of the total sales. The growth of the color TV market will shift from low-cost to high-quality consumption.
Liu Dan pointed out that with the slight increase in the structural cost of curved TVs, it can bring undoubtedly more on-the-spot viewing. The development trend of the high-end color TV industry has spurred the market for curved TVs. Curved TVs have been favored by the market because of their unique design and super-spot visual effects. According to Ovid data, the sales volume of curved TVs in the first quarter of 2015 was 59,000 units, a surge of 70 times year-on-year. Sales exceeded 980 million yuan, a 40-fold increase over the same period last year. The year-on-year growth of surface TVs during the May 1st period was more than 10.3 times, and the retail penetration rate reached 3%. Compared with 1.2% in the first quarter, there was a significant increase.
As we all know, curved TV has a strong technical advantage, but the high price has become the biggest obstacle to surface TV explosion. In order to accelerate the development of curved TVs, domestic color TVs have begun to force curved surface televisions and set off price promotions nationwide. It is reported that in July the color TV giant Konka launched a curved surface market, equipped with a 64-bit architecture chip, and the gapped QLED55X80U to carry out a nationwide pre-sale price of RMB 6,999. TCL launches nationwide "heavy artillery shelling price war
TCL to really "curvature TV activities. Among them, curved TV new H8800A-CF straight down 2,000 yuan, 55 inches for only 6999 yuan; 65 inches is a substantial straight down 4,000 yuan price of 9999 yuan, for the first time below ten thousand yuan .
At present, there are two types of LED curved televisions and OLED curved televisions on the market. The basic structure of OLEDs is connected by a thin and transparent indium tin oxide with a semiconductor characteristic and the positive pole of electricity, plus another metal cathode, when the power supply When the voltage is appropriate, positive hole and cathode charges combine to generate light in the light emitting layer to form three primary colors of red, green and blue RGB. Since OLED does not require backlight for light emission and its display screen is extremely thin and highly flexible, it tends to For bending, so the display used to make curved TV is more appropriate. Liu Dan emphasized that OLED technology will become the trend of color TV development in the future.
According to report, in mid-August, Konka will introduce new OLED TVs to the market. It is reported that the machine uses a 5.4mm ultra-thin design, equipped with 10 nuclear processors, 4000R gold curvature combined with WRGB four-color technology, is bound to inject a "strengthening needle" for the curved OLED market.
Floor-to-floor Internet + development Konka layout living room intelligent strategy
During the two sessions this year, the concept of “Internet Plus†was officially proposed for the first time in the government work report and was raised to an unprecedented height. Means such as mobile Internet, cloud computing, big data, and internet of things started with the combination of modern manufacturing and promotion of e-commerce. With the development of industrial Internet. With the rapid development of the Internet and mobile Internet, the home appliance industry has brought about new changes through the integration of the Internet, bringing opportunities to traditional household appliance companies and accompanied by a serious sense of crisis.
Liu Dan pointed out that the concept of smart home was brought forward long ago, but smart home has never entered the family. The reason may be that companies focusing on smart homes are not completely unified. There is no connection between smart companies and companies. For example, Konka's cloud air conditioners, cloud TVs, mobile phones, and Haier's cloud air conditioners, televisions, and mobile phones may not always be connected.
Liu Dan emphasized that each enterprise is difficult to become a lone man. If the equipment between the brand and the brand cannot communicate with each other, it will be difficult for smart homes to rise rapidly. If there is no interworking between different hardware devices in the same enterprise, , smart home may not be able to do it.
According to Liu Dan, Konka will deploy a smart living room strategy to realize the interconnection of Konka's smart devices. It is reported that in mid-August, Konka will hold a smart home conference, through the mobile phone control software to its television, refrigerators, air conditioners, washing machines, rice cookers and more than 10 kinds of smart home products combined to achieve interconnection. Make the mobile phone become the controller of the smart home, and the television becomes the display of the smart home.
Liu Dan introduced that Konka established Yi Square Technology Co., Ltd. two years ago. At that time, it was mainly promoting Konka's smart TV. Now, with the help of its successful experience, the group's color TV and white products are unified on this platform, and the Internet content is unified and docked. Unified customization of Konka's smart interface to achieve common goals, and strive to make a business model transformation.
According to the reporter’s understanding, on July 1 this year Konka set up a business unit and put forward the idea of ​​embracing the Internet+. In color TV marketing, Konka conducted subdivisions across the country, delineated small operating units, and increased the layout of rural county-level integrated stores and community experience stores. In addition, Konka strengthens the online and offline marketing system, realizes the automated production line production model, and speeds up the transformation of the Internet.
With the Internet control terminal, the Internet of things goes hand in hand and everything is ready. It is time to introduce smart home products. Liu Dan emphasized that smart home products are the time for success.
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