Since LeTV, the term “ecology†has been widely used. What is ecology? From a biological point of view, ecology refers to the living conditions of all living things, and the relationship between them and their environment. For LeTV, their so-called ecology is the vertical integration of “platform + content + terminal + applications,†and now LeTV has further copied its vertical ecological model into independent vertical industries, such as LeTV Sports, LeTV Mobile, etc. In order to achieve ecological cooperation, the formation of ecological anti-.
Letv initially started with an Internet video site, but it is well known that in the online video industry, the market share of Youku Tudou has always been the leading position. However, starting in 2009, LeTV started the research and development of the Internet TV industry and established the LeTV Business Division. Let's start with LeTV's vertical ecological development strategy. It is precisely because of LeTV's proposal and implementation of a vertical ecological strategy that LeTV's market value is about 3.9 times that of Youku Tudou.
On December 10, 2014, Youku announced the establishment of Cloud Entertainment BU, a video-centric, connected multi-screen entertainment and games through a series of smart terminals. A total of three hardware products were released in the first batch: Youku Route Po, Youku Box, and Potato Pie, and formally entered the intelligent hardware industry. In view of this, as early as last year, Youku made new attempts in its development strategy, and was unwilling to be the only boss of a video site, or hoping to circle users by seizing the entrance to the user's viewing video. However, due to various reasons, these three products did not seem to have successfully opened the door to Youku Potato for the smart hardware.
Since 2015, major video sites have begun to seize the user terminal market, smart TV brands have shown a growth in blowout, especially in the cross-border of content service providers based on video content, but also makes the smart TV market is extremely active. At this time, as the content service leader, Youku Tudou vigorously held an "Open Eco-conference," and the motives behind this move are indeed puzzling. According to industry sources, Youku Tudou, early this year, excavated a large wave of executives and related TV manufacturing engineers from major traditional TV companies, so it can be inferred that Youku's next upcoming smart hardware is likely to open the entrance to home users. Product - TV. However, so far, there have been few reports of any related information on Youku TV. This is also the biggest suspense for this open ecological conference.
Youku has always insisted on the exclusive playback of premium video and the development and guidance of PGC and UGC content. It has established a solid foundation for video content and also provided more possibilities for open ecology. Youku really decided to enter the OTT industry. Will set off a bloody battle. Through this move, Youku will break the existing structure of the smart TV market, and it is very likely that you will quickly recover the throne of the “big rivers and lakesâ€. However, if it misses the opportunity to enter the smart TV market now, the so-called open ecology can only become a farce, Youku potatoes are likely to fall within a few years.
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Letv initially started with an Internet video site, but it is well known that in the online video industry, the market share of Youku Tudou has always been the leading position. However, starting in 2009, LeTV started the research and development of the Internet TV industry and established the LeTV Business Division. Let's start with LeTV's vertical ecological development strategy. It is precisely because of LeTV's proposal and implementation of a vertical ecological strategy that LeTV's market value is about 3.9 times that of Youku Tudou.
On December 10, 2014, Youku announced the establishment of Cloud Entertainment BU, a video-centric, connected multi-screen entertainment and games through a series of smart terminals. A total of three hardware products were released in the first batch: Youku Route Po, Youku Box, and Potato Pie, and formally entered the intelligent hardware industry. In view of this, as early as last year, Youku made new attempts in its development strategy, and was unwilling to be the only boss of a video site, or hoping to circle users by seizing the entrance to the user's viewing video. However, due to various reasons, these three products did not seem to have successfully opened the door to Youku Potato for the smart hardware.
Since 2015, major video sites have begun to seize the user terminal market, smart TV brands have shown a growth in blowout, especially in the cross-border of content service providers based on video content, but also makes the smart TV market is extremely active. At this time, as the content service leader, Youku Tudou vigorously held an "Open Eco-conference," and the motives behind this move are indeed puzzling. According to industry sources, Youku Tudou, early this year, excavated a large wave of executives and related TV manufacturing engineers from major traditional TV companies, so it can be inferred that Youku's next upcoming smart hardware is likely to open the entrance to home users. Product - TV. However, so far, there have been few reports of any related information on Youku TV. This is also the biggest suspense for this open ecological conference.
Youku has always insisted on the exclusive playback of premium video and the development and guidance of PGC and UGC content. It has established a solid foundation for video content and also provided more possibilities for open ecology. Youku really decided to enter the OTT industry. Will set off a bloody battle. Through this move, Youku will break the existing structure of the smart TV market, and it is very likely that you will quickly recover the throne of the “big rivers and lakesâ€. However, if it misses the opportunity to enter the smart TV market now, the so-called open ecology can only become a farce, Youku potatoes are likely to fall within a few years.
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