History is always strikingly similar. About a few years ago, the lights of ordinary users were incandescent or energy-saving lamps, and now most of the products have been replaced with LED labels. Can LED's hegemony continue to be geometric? Will the LED lighting industry be subverted? Who will be subverted? How do LED lighting companies reconstruct new industry value chains?
"Any company can find the strongest competitors, but one opponent can't beat it. That is the trend. Once the trend breaks out, it will not be a linear development. It will accumulate power invisible and finally burst out. The avalanche effect. Any force that is unwilling to change will be destroyed and marginalized in front of an avalanche. Subversive innovation is such a signal that represents the future trend.†Qi Hong, chairman and CEO of Qihoo 360, once said.
<br> <br> graphene disruptive technology change the traditional LED?
"If the 20th century is the century of silicon, then graphene will create a new material era in the 21st century, which will bring substantial changes to the world." Graphene, known as "universal material", is currently the world's most Thin is also the hardest nanomaterial, and many scientists are trying to enter the field of illumination.
According to the latest report, the National Graphene Institute of the University of Manchester in the UK has developed a new graphene bulb. The graphene bulb is a dimmable bulb, and the bulb has a filament-shaped LED lamp, and the outer layer of the LED lamp is coated with graphene. The conductivity of the graphene is strong, which can make the bulb use time is extended and reduced by 10%. Energy consumption, and hopefully price is cheaper than traditional LED bulbs.
The new graphene bulb is said to bring another revolution to lighting technology. Although at present, the graphene industry is still in the early stage of development, especially the entire industrial chain of graphene has not been unblocked and integrated. But who can predict in the future? A subversive industrial revolution sweeping the globe from graphene may also oscillate the lighting industry.
OLED ignition technology revolutionary fire?
From small and medium-sized displays to large-size displays to lighting, OLEDs are leaping along with improvements in production processes and product performance, and will their strong development threaten the dominance of LEDs?
The industry believes that OLED life and efficiency are not as good as LED, and the current OLED material stability and package sealing technology still need to be improved, the cost is high, if there is no new technological breakthrough, whether it is applied to display or lighting, OLED is short-term It will be difficult to popularize.
At present, international giants such as Philips, General Electric, Konica, Minolta, Lumiotec, Osram, LG and Samsung are quietly deploying the global OLED market. However, in Dr. Peng Hui's view, whether OLED can make a breakthrough depends mainly on the breakthrough of LG and Samsung in this technology. He believes that from the current point of view, only these two companies have the industrialization of this technology. Ability.
Dr. Hou Minxian, vice chairman of the Zhejiang Lighting Society, believes that OLED may come soon. At present, OLED can be mass-produced automatically, and the quality is increasingly stable. It has ultra-thin, flat illumination, uniform brightness, good glare control, large angle bending for more modeling, etc. Its light efficiency can reach 60-80. Lumens, commercially viable OLED panel sizes have exceeded 300mm*300mm. It is possible that the LED lighting cake has not been digested and will be transformed by OLED.
Once the OLED is subverted, the OLED may have the life of flat lamps, downlights, ceiling lamps, and wall lamps, and the lighting manufacturing industry will be separated from the lighting industry and enter the home improvement industry. Of course, OLEDs also have their disadvantages, such as manufacturing costs and size, but what about LEDs not a few years ago? Subversive innovation is not a perfect product when it comes out, there are too many problems, but as long as it is far more than you at one point, it is enough - this point may be that it has a huge advantage in experience.
In-depth business model of subversion <br> <br> electricity business model, industrial ecology fission "Internet +" are becoming more widely infiltrated the manufacturing industry, inevitably, is changing the business of manufacturing products and providing services way. For the lighting industry, "Internet +" accelerates the promotion of enterprises from the traditional channel model to the e-commerce model. It is reported that the market size of online shopping lighting products in 2014 reached approximately 2.4 billion US dollars, accounting for 14.4% of all sales channels. As LED lighting products continue to be popular on the Internet, the scale will continue to increase year by year. It is estimated that by 2017, the proportion of online shopping will reach 30%, surpassing lighting engineering and lighting stores to become the largest single channel for lighting products sales. .
The lighting industry is standing at an intersection that has never been more integrated with the depth of the Internet. Intelligent lighting will also be deeply integrated with technologies such as computers, Internet of Things, cloud computing, mobile Internet and big data, and become an indispensable part of smart homes, smart cities and smart societies. Whether it is Xiaomi's joint promotion of intelligent lighting in 13 lighting companies in February, or Alibaba Smart Cloud and Shanghai Qingke jointly launched the "Infinite Bright" intelligent lighting acceleration plan, the core is Internet and intelligent, and the exploration is "terminal data, The new business model of content and service has broken the boundaries of traditional industries such as lighting, communication, and mobile phones, and promoted the formation of intelligent lifestyles under the Internet model with the user experience as the center.
“The best lighting brand after three years must be an Internet company.†Guangzhou Tiantong Intelligent CEO Pan Jize predicted. Coincidentally, there are also industry analysts. Under the dual role of Internet and intelligence, the business model of the lighting industry will undergo great changes. Internet companies will control the front-end control and data signals by mastering the control of intelligent lighting, and even lead the lighting industry. Does not exclude lighting companies as an OEM lighting provider for the Internet giant.
Interactive is a big move, into the disruptive power of free <br> <br> industrial era, to achieve a logical business model is built - on "business users" vertical relationship, and mobile Internet reconstruction of this relationship, so that enterprises and Users have a horizontal relationship and a long tail relationship, achieving zero-distance interaction, and forming a brand-new business ecosystem in connection and interaction.
“Lighting products are ever-changing and can form interactions. Even customers and consumers can participate in product design. This is the basic idea of ​​Internet thinking.†Tang Guoqing, secretary general of the Semiconductor Lighting Technology and Application Committee of the China Lighting Society, said. In the Internet era, the boundary between the lighting industry and the industry is gradually blurred, and the distance between lighting companies and users is gradually shortening. Based on the development of 3D printing and smart technology, future users can not only customize the lighting application scene through an open platform, but also Can become a "producer" and participate in lighting design. The business model of the entire industry will also be transformed from the B2B and B2C models to the C2B (user-led, C-terminal user community is critical) model.
As Zhou Hongyi said, “Innovation in business model is to make expensive things cheap, and tolls are made free.†With the gradual establishment of intelligent systems, light bulbs are free or smart software is free, or it will destroy traditional businesses. Model and establish a new value system.
The user is the producer. Now companies should re-recognize their business models, who are your users? What are their needs? Do you create a more-expected experience for users? Are users deeply involved in the value creation process of products? All these core issues are "Building synergies around the entire value chain around the user."
Conclusion: the concept of force <br> <br> what determines the future of China? The famous economist Zhang Weiying said in his recent book "The Power of Ideas" that the ideological concept is very powerful, and only a free market of ideas can bring prosperity to us.
The Internet has led to the evolution of business, that is, the future of business is based on people, not products. In the era of subversion, whether it is intelligent interconnection or not, the lighting industry is always in danger of being subverted. Subversion is either from technology or from consumer understanding and insight. In order to not be subverted, one is a distributed strategy, investing in innovative units that have already taken shape, drawing lessons from the failure of Kodak, Nokia, and Motorola because there is only one strategic decision-making unit; and second, products based on user needs. Innovation and self-subversion. The premise of these two points is based on the concept of subversive consciousness and reconstruction.
"Any company can find the strongest competitors, but one opponent can't beat it. That is the trend. Once the trend breaks out, it will not be a linear development. It will accumulate power invisible and finally burst out. The avalanche effect. Any force that is unwilling to change will be destroyed and marginalized in front of an avalanche. Subversive innovation is such a signal that represents the future trend.†Qi Hong, chairman and CEO of Qihoo 360, once said.
<br> <br> graphene disruptive technology change the traditional LED?
"If the 20th century is the century of silicon, then graphene will create a new material era in the 21st century, which will bring substantial changes to the world." Graphene, known as "universal material", is currently the world's most Thin is also the hardest nanomaterial, and many scientists are trying to enter the field of illumination.
According to the latest report, the National Graphene Institute of the University of Manchester in the UK has developed a new graphene bulb. The graphene bulb is a dimmable bulb, and the bulb has a filament-shaped LED lamp, and the outer layer of the LED lamp is coated with graphene. The conductivity of the graphene is strong, which can make the bulb use time is extended and reduced by 10%. Energy consumption, and hopefully price is cheaper than traditional LED bulbs.
The new graphene bulb is said to bring another revolution to lighting technology. Although at present, the graphene industry is still in the early stage of development, especially the entire industrial chain of graphene has not been unblocked and integrated. But who can predict in the future? A subversive industrial revolution sweeping the globe from graphene may also oscillate the lighting industry.
OLED ignition technology revolutionary fire?
From small and medium-sized displays to large-size displays to lighting, OLEDs are leaping along with improvements in production processes and product performance, and will their strong development threaten the dominance of LEDs?
The industry believes that OLED life and efficiency are not as good as LED, and the current OLED material stability and package sealing technology still need to be improved, the cost is high, if there is no new technological breakthrough, whether it is applied to display or lighting, OLED is short-term It will be difficult to popularize.
At present, international giants such as Philips, General Electric, Konica, Minolta, Lumiotec, Osram, LG and Samsung are quietly deploying the global OLED market. However, in Dr. Peng Hui's view, whether OLED can make a breakthrough depends mainly on the breakthrough of LG and Samsung in this technology. He believes that from the current point of view, only these two companies have the industrialization of this technology. Ability.
Dr. Hou Minxian, vice chairman of the Zhejiang Lighting Society, believes that OLED may come soon. At present, OLED can be mass-produced automatically, and the quality is increasingly stable. It has ultra-thin, flat illumination, uniform brightness, good glare control, large angle bending for more modeling, etc. Its light efficiency can reach 60-80. Lumens, commercially viable OLED panel sizes have exceeded 300mm*300mm. It is possible that the LED lighting cake has not been digested and will be transformed by OLED.
Once the OLED is subverted, the OLED may have the life of flat lamps, downlights, ceiling lamps, and wall lamps, and the lighting manufacturing industry will be separated from the lighting industry and enter the home improvement industry. Of course, OLEDs also have their disadvantages, such as manufacturing costs and size, but what about LEDs not a few years ago? Subversive innovation is not a perfect product when it comes out, there are too many problems, but as long as it is far more than you at one point, it is enough - this point may be that it has a huge advantage in experience.
In-depth business model of subversion <br> <br> electricity business model, industrial ecology fission "Internet +" are becoming more widely infiltrated the manufacturing industry, inevitably, is changing the business of manufacturing products and providing services way. For the lighting industry, "Internet +" accelerates the promotion of enterprises from the traditional channel model to the e-commerce model. It is reported that the market size of online shopping lighting products in 2014 reached approximately 2.4 billion US dollars, accounting for 14.4% of all sales channels. As LED lighting products continue to be popular on the Internet, the scale will continue to increase year by year. It is estimated that by 2017, the proportion of online shopping will reach 30%, surpassing lighting engineering and lighting stores to become the largest single channel for lighting products sales. .
The lighting industry is standing at an intersection that has never been more integrated with the depth of the Internet. Intelligent lighting will also be deeply integrated with technologies such as computers, Internet of Things, cloud computing, mobile Internet and big data, and become an indispensable part of smart homes, smart cities and smart societies. Whether it is Xiaomi's joint promotion of intelligent lighting in 13 lighting companies in February, or Alibaba Smart Cloud and Shanghai Qingke jointly launched the "Infinite Bright" intelligent lighting acceleration plan, the core is Internet and intelligent, and the exploration is "terminal data, The new business model of content and service has broken the boundaries of traditional industries such as lighting, communication, and mobile phones, and promoted the formation of intelligent lifestyles under the Internet model with the user experience as the center.
“The best lighting brand after three years must be an Internet company.†Guangzhou Tiantong Intelligent CEO Pan Jize predicted. Coincidentally, there are also industry analysts. Under the dual role of Internet and intelligence, the business model of the lighting industry will undergo great changes. Internet companies will control the front-end control and data signals by mastering the control of intelligent lighting, and even lead the lighting industry. Does not exclude lighting companies as an OEM lighting provider for the Internet giant.
Interactive is a big move, into the disruptive power of free <br> <br> industrial era, to achieve a logical business model is built - on "business users" vertical relationship, and mobile Internet reconstruction of this relationship, so that enterprises and Users have a horizontal relationship and a long tail relationship, achieving zero-distance interaction, and forming a brand-new business ecosystem in connection and interaction.
“Lighting products are ever-changing and can form interactions. Even customers and consumers can participate in product design. This is the basic idea of ​​Internet thinking.†Tang Guoqing, secretary general of the Semiconductor Lighting Technology and Application Committee of the China Lighting Society, said. In the Internet era, the boundary between the lighting industry and the industry is gradually blurred, and the distance between lighting companies and users is gradually shortening. Based on the development of 3D printing and smart technology, future users can not only customize the lighting application scene through an open platform, but also Can become a "producer" and participate in lighting design. The business model of the entire industry will also be transformed from the B2B and B2C models to the C2B (user-led, C-terminal user community is critical) model.
As Zhou Hongyi said, “Innovation in business model is to make expensive things cheap, and tolls are made free.†With the gradual establishment of intelligent systems, light bulbs are free or smart software is free, or it will destroy traditional businesses. Model and establish a new value system.
The user is the producer. Now companies should re-recognize their business models, who are your users? What are their needs? Do you create a more-expected experience for users? Are users deeply involved in the value creation process of products? All these core issues are "Building synergies around the entire value chain around the user."
Conclusion: the concept of force <br> <br> what determines the future of China? The famous economist Zhang Weiying said in his recent book "The Power of Ideas" that the ideological concept is very powerful, and only a free market of ideas can bring prosperity to us.
The Internet has led to the evolution of business, that is, the future of business is based on people, not products. In the era of subversion, whether it is intelligent interconnection or not, the lighting industry is always in danger of being subverted. Subversion is either from technology or from consumer understanding and insight. In order to not be subverted, one is a distributed strategy, investing in innovative units that have already taken shape, drawing lessons from the failure of Kodak, Nokia, and Motorola because there is only one strategic decision-making unit; and second, products based on user needs. Innovation and self-subversion. The premise of these two points is based on the concept of subversive consciousness and reconstruction.
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