[Text|High -tech LED reporter Yue Mengdi] "LED products have shifted from high-tech industry to traditional manufacturing." Shenzhen Xuan Shuo Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Hyun Shuo Optoelectronics") Chairman Zhao Yutao in 2014 High-tech LED Year It was pointed out at the meeting.
Throughout the entire industrial chain of LEDs, the upstream is the most technologically-savvy industry. Technology competition is the most critical factor in the industry, and the formation of the industrial structure has taken shape. The midstream package is becoming more and more automated. In 2014, the expansion of the large-capacity packaging enterprises of over 100 million yuan accounted for more than 60%. The global LED packaging is more inclined to the domestic market, and the status of China's “global LED packaging device production base†has further increased. Downstream applications have also blossomed everywhere, and various fields have begun to mature, with room for improvement in design and system design.
A few years ago, consumers stayed on the concept of LED lighting, and with the global incandescent lamp exit regulations, LED lighting became a successor. The unprecedented market volume of LEDs has allowed more companies to flock in, which has also reduced consumer perception costs.
In the final analysis, LED is an electronic product, but the technology is getting more and more advanced, and the degree of automation of the production line is increasing. To some extent, the LED industry has stepped down from the high-tech industry and become a traditional manufacturing industry.
A few days ago, "High-tech LED" reported that the LED bulb lamp is called a pound, not a piece of 6 hairs and 8 hairs, 10 yuan a pound. It is said that this is a LED manufacturer in Zhongshan Henglan, because it can not get the supplier's arrears, so sell the products in the warehouse. The unattainable LED lights are so "close to the people", although it is only a case, but the fall of the leaves, the competition in the LED industry has been like a storm, can not be avoided.
From the upstream chip to the midstream package, to the lighting, the LED industry chain is not just a competition technology, but more quality, chasing the brand, the industry competition has risen to the stage of large-scale profit. Zhao Yutao believes that in the market competition, enterprises can only go to a high level if they adjust their mentality and do an accurate market positioning.
Along the way, LED itself has not lost its magic, but the market environment in which it is currently changing has changed. What companies need to do is to adapt to this change and even lead this change.
In fact, LED bulbs have an unparalleled advantage. In addition to the outstanding energy-saving effect, the most selling point is the ability to achieve intelligent lighting. At present, LED has been able to achieve brightness-adjustable functions. Intelligent lighting products can be remotely controlled through the mobile phone client, changing the traditional light switch mode, making control easier.
The data shows that the number of global smartphones will continue to climb. This year, 38% of mobile phones worldwide are smart phones, and by 2018, this number will exceed 50%.
The impact of this data on intelligent lighting is also huge. Intelligent lighting is inseparable from the support of mobile devices, and it is also inseparable from the "high-tech" of LED.
In the industry's view, the traditional so-called price-based cognitive and propaganda methods are not suitable for today's highly similar LEDs. Enterprises need more precise positioning, more refined concentration, try to draw closer to customers from the values, grasp the user's consumption habits and focus, and cause consumers to resonate and recognize. LEDs that will gradually become "traditional manufacturing" will be made into "high-tech products" that are closer to the lives of the people, more cost-effective, and more intimate.
Throughout the entire industrial chain of LEDs, the upstream is the most technologically-savvy industry. Technology competition is the most critical factor in the industry, and the formation of the industrial structure has taken shape. The midstream package is becoming more and more automated. In 2014, the expansion of the large-capacity packaging enterprises of over 100 million yuan accounted for more than 60%. The global LED packaging is more inclined to the domestic market, and the status of China's “global LED packaging device production base†has further increased. Downstream applications have also blossomed everywhere, and various fields have begun to mature, with room for improvement in design and system design.
A few years ago, consumers stayed on the concept of LED lighting, and with the global incandescent lamp exit regulations, LED lighting became a successor. The unprecedented market volume of LEDs has allowed more companies to flock in, which has also reduced consumer perception costs.
In the final analysis, LED is an electronic product, but the technology is getting more and more advanced, and the degree of automation of the production line is increasing. To some extent, the LED industry has stepped down from the high-tech industry and become a traditional manufacturing industry.
A few days ago, "High-tech LED" reported that the LED bulb lamp is called a pound, not a piece of 6 hairs and 8 hairs, 10 yuan a pound. It is said that this is a LED manufacturer in Zhongshan Henglan, because it can not get the supplier's arrears, so sell the products in the warehouse. The unattainable LED lights are so "close to the people", although it is only a case, but the fall of the leaves, the competition in the LED industry has been like a storm, can not be avoided.
From the upstream chip to the midstream package, to the lighting, the LED industry chain is not just a competition technology, but more quality, chasing the brand, the industry competition has risen to the stage of large-scale profit. Zhao Yutao believes that in the market competition, enterprises can only go to a high level if they adjust their mentality and do an accurate market positioning.
Along the way, LED itself has not lost its magic, but the market environment in which it is currently changing has changed. What companies need to do is to adapt to this change and even lead this change.
In fact, LED bulbs have an unparalleled advantage. In addition to the outstanding energy-saving effect, the most selling point is the ability to achieve intelligent lighting. At present, LED has been able to achieve brightness-adjustable functions. Intelligent lighting products can be remotely controlled through the mobile phone client, changing the traditional light switch mode, making control easier.
The data shows that the number of global smartphones will continue to climb. This year, 38% of mobile phones worldwide are smart phones, and by 2018, this number will exceed 50%.
The impact of this data on intelligent lighting is also huge. Intelligent lighting is inseparable from the support of mobile devices, and it is also inseparable from the "high-tech" of LED.
In the industry's view, the traditional so-called price-based cognitive and propaganda methods are not suitable for today's highly similar LEDs. Enterprises need more precise positioning, more refined concentration, try to draw closer to customers from the values, grasp the user's consumption habits and focus, and cause consumers to resonate and recognize. LEDs that will gradually become "traditional manufacturing" will be made into "high-tech products" that are closer to the lives of the people, more cost-effective, and more intimate.
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