The intelligence of life is no longer an illusion. From daily life to travel, intelligent products are full of our daily life. Since the beginning of this year, the "high fever" of intelligent wearable devices has continued to burn from abroad to the domestic market. The Xiaomi bracelet has pierced the high-priced bubble of smart wearable devices at a price of 79 yuan. In the context of a red sea in the smartphone market, more and more smart terminal manufacturers are turning their attention to the wearable device market. Canalis, a market-focused organization focusing on the smart device market, recently released the smart bracelet market report for the first half of 2014. According to the report, global shipments of smart bracelets increased by 684 percentage points compared with the same period last year. The outbreak of smart bracelets is only a microcosm of the development of the wearable device market. The domestic market is just getting started. It is a matter for current wearable device manufacturers to continue to cultivate consumer habits and explore real needs.
Wearable devices are moving from "virtual fire" to pragmatic
In 2014, it was hailed as the “outbreak year†of smart wearable devices. From glasses and bracelets to clothing, wearable devices have become the testing platform for all kinds of creativity. No matter the industry giants or start-ups have launched layouts, the market can continue to be “high feverâ€. Retreat." Despite the high level of attention paid to wearable devices, the market does not look so good. The concept of Google Glass, which is best known to consumers, has been popular in the United States for several years.
Since the beginning of this year, the virtual fire of wearable devices is gradually dissipating, and more and more manufacturers have begun a pragmatic move. Canalys' statistical report divides the wearable devices of the wrist into two markets: one is a smart watch, which is characterized by the ability to install third-party applications; the other is a bracelet, with fixed functions and no software to install. According to the report, in the first half of 2014, Fitbit and Jawbone ranked first and second in the world. On the smart bracelet side, Samsung continues to lead, three main watches are Gear 2, Gear 2 Neo and Gear Fit. Leading the market; the second and third brands are Pebble and Sony. These products have already come to the market and come to the user's hands, instead of the Google glasses a few years ago, they are still half-faced.
In China, recently, the Xiaomi bracelet has been released in a high-profile manner. ZTE has also launched a smart bracelet and Huawei's glory bracelet. Throughout the market, Google has officially established a powerful platform for wearable devices, and Apple iWatch will soon show its true meaning. It is expected that a new batch of smart watches will appear at the Berlin International Consumer Electronics Show in September this year. At present, most hardware companies are waiting for Apple's iWatch to go public, and then these manufacturers re-develop products. In any case, giants such as Google and Samsung, as well as domestic Internet pioneers such as Xiaomi and Baidu, have already taken the lead in wearable devices, leading the market from "virtual fire" to pragmatic.
Wearable products are still "testing water" in the domestic market
If you wear the device in two years, more Chinese consumers think of all kinds of artifacts in science fiction films. Of course, some people know Google glasses, but most domestic consumers know that wearing devices is still from Samsung’s smart watches and legends. Apple iWatch and Xiaomi bracelets began to understand. Wearable devices are on fire abroad. In the huge market of China, will wearable devices turn China into the world's largest market like smartphones? At present, this possibility is still very small.
Most of the smart wearable devices are concentrated in sports, health, medical care, etc. Products include smart watches and bracelets. The reporter searched on the mainstream e-commerce platforms such as Jingdong, Suning and Tmall, and found that the price of common wearable devices on the market ranged from 70 to 80 yuan to one or two thousand yuan. Despite the price, the core functions are nothing more than monitoring movement, sleep and several other optional features. The Samsung Gear Fit SM-R350, which sells for $1,188, is designed for fitness monitoring, alerting users to speed up or slowing down, and receiving alerts from GALAXY phones. The ibody Chasing Smart Bracelet, which is priced at $99, is mainly The function is also sleep monitoring. We can't judge the difference between the two products in health monitoring and technical application.
In terms of use, the demand for wearable device products has undergone subtle changes from abroad to China. For example, the current popular sales of bracelets, foreign users urgently need a complete sports data, and under the guidance of professional fitness instructors to carry out the next step, more practical. In China, more users care about the product itself, adopting it as a decoration or accessory, rather than paying attention to how it can produce. Even if the relevant monitoring data is obtained from the device, few people will let these Data makes sense for one's own health. From this point of view, wearable devices are only "pseudo-demand" for more users in China.
Technology and market block vendor Nuggets Road
At present, wearable devices are only a small supplement to the terminal market. Xu Peng, the product manager of the smart watch product of the shell, believes that the market launch of wearable devices is more natural, and the demand for products is either too much or too little. Too much, basically equal to the second smartphone; too little, just as an accessory, less feature development.
From the application technology point of view, the future market of wearable devices is undoubted, and even have the opportunity to impact smart phones. However, many wearable devices are currently only a vassal product of mobile phones, but only function expansion. Without a revolutionary application, wearable devices can't get rid of the positioning of vassal products, and it is difficult to go to the mass market. In addition, it faces the common challenges of all electronic communication products - privacy security, data security. At present, most of the wearable device products rely on cloud services and big data. Most users' data is stored in the cloud, and security issues are inseparable.
From the point of view of market demand, “wearing device†is like a word that is misinterpreted and ruined like “Internet thinkingâ€. In the industry, no one can design a product. Just like the iPhone is like a smartphone, in the existing products of the wearable device, we can't find a product like the iPhone that can guide the market and make users rush. Therefore, wearable devices are still a product of existence and imagination in the minds of most consumers. Consumers lack understanding, and the market door cannot naturally be knocked open.
In general, wearable devices are still in the starting and guiding stages in the domestic market. It is a matter for wearable device manufacturers to continue to cultivate consumer habits and explore the real needs of consumers.
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