September 16, 2014, Shenzhen - Marvell (NASDAQ: MRVL), a leader in global integrated silicon solutions, announced a deep strategic partnership with China's leading mobile terminal ODM and solution provider Haipai Communication Technology And jointly held a strategic cooperation alliance and 4G and IOT solution conference in Shenzhen with the theme of “Being a leader, passing the riverâ€, and jointly exploring the 4G terminal and IoT market in China. At the same time, Haipai has released a number of Marvell chip platform solutions. ODM and public board terminal solutions, including 4G LTE smartphones, smart homes, wearable devices, OTT boxes and TV sticks.
Mr. Zou Yonghang, Chairman and President of Haipai, said: “Marvell has a leading position in the 4G LTE smartphone chip market in China. It also provides a rich and cost-effective chip platform solution for a wide range of Internet of Things and smart home markets, and Marvell's powerful technical resources. And support makes the cooperation between the two parties very smooth. The series of ODM and public board solutions launched today is only the beginning. In the future, we will launch more solutions based on the Marvell chip platform. The strategic cooperation between the two parties is long-term and in-depth, and will Subversive impact on the market."
Mr. Ding Bin, Vice President of Marvell Global said: “Shanghai Style has a pivotal position in the field of mobile terminals and smart homes. We value the research and development strength of Shanghai School, the integration of industry chain resources and the ability to expand at home and abroad. This is in line with the development of Marvell. Goals and strategies. Through this strong alliance, we believe that not only will OEMs continue to bring amazing and excellent solutions, but also promote the integration and flourishing of mobile terminals and the Internet of Things industry."
Mature and stable ODM and public board 4G mobile phone solution
At this conference, Haipai launched a 4-inch, 4.5-inch ODM mature solution based on the Marvell® PXA 1920 single-chip solution, which provides high-performance, high-quality thousand-key turnkey solutions for OEM customers in China. At the same time, the Marvell PXA 1920-based public board product offers a wider selection of main screen sizes: 4.0", 4.5", 5.0", 5.5", 6.0", etc. In addition to providing R&D support, Haipai also provides channels and Operational support such as machine production and after-sales, and to ensure consistent strong manufacturing delivery capabilities. These public boards based on the Marvell PXA 1920 platform have been widely adopted by many 4G mobile phone brand manufacturers on the market.
The Marvell PXA1920 platform is the industry's leading multimode multi-band LTE single-chip SoC platform that delivers high-performance, low-power mobile computing for media-centric mobile devices, supports all broadband standards worldwide, and uses the latest wireless connectivity technology . The platform solution incorporates a high-performance quad-core ARM Cortex-A7 application processor with advanced graphics processing and video processing capabilities, and a proven, field-proven Marvell five-mode modem technology that provides low-cost Linux and Android Mobile platform supporting TD-LTE, FDD LTE, HSPA+, TD-HSPA+ and GSM/EDGE standards. The platform provides significant support to mobile operators and enables them to launch powerful LTE handsets for mass market consumers. At present, the Marvell PXA1920 platform has been adopted by many companies such as Coolpad, Lenovo, Samsung, ZTE, Huawei, Hisense, etc., and has launched a number of market-selling commercial LTE and LTE mobile phones within 1,000 yuan, and will continue to improve high quality and high cost performance. The adoption rate of the thousand dollar smartphone and tablet solutions in the global mass market.
Philip Poulidis, Marvell's global vice president and general manager of the mobile and IoT business unit, added: "Marvell PXA1920 is the first iconic product of Marvell and Haipai to launch a mobile phone chip platform. It is aimed at high-volume entry-level markets. Based on this good At the beginning, the two parties will also cooperate based on Marvell's next-generation 64-bit full range of LTE product lines, including the PXA1928/1926 for the mainstream market, the PXA1908 for the mass market, and the high-performance eight-core product."
Rich Internet of Things and smart home ODM solutions
In the next 3-5 years, the market scale of the Internet of Things and smart home in the field of hundreds of billions of dollars will become a must for manufacturers. This is another important background for the long-term strategic alliance between Shanghai and Marvell.
Marc Poulidis, vice president and general manager of the mobile and IoT business unit at Marvell, said: "Marvell has been stepping up the product line planning and layout of the IoT to accelerate the construction of related ecosystems. In China, Marvell relies on the industry's most comprehensive wireless microcontroller. The platform and Marvell EZ-Connect software platform provide a full line of IoT solutions and partners such as Shanghai to help device manufacturers launch IoT innovations as soon as possible."
Lai Junpeng, general manager of Haipai Customization Division, said: "Marvell EZ-Connect IoT platform is a complete chip platform solution, including reference platform, software development kit, manufacturing tools, debugging tools, reference applications, application development tools, can help Our customers are bringing a variety of IoT innovations to market quickly and at a very high price/performance ratio, which is unique in the industry."
At this conference, Shanghai Style introduced the STLife series IoT solution and ODM service that will be officially launched and planned. They will provide end-to-end business cooperation mode for broadcasting and TV operators + mobile Internet operators. Specifically, it mainly includes the following products and services:
- Smart home field: STSensor wireless sensor / STModule wireless communication module;
1) WiFi solution: MW300, MCU ARM Cortex M4+ WiFi
2) BT solution: MB300, MCU ARM Cortex M3+BT 4.1 LE
3) Zigbee solution: MZ100, MCU ARM Cortex M3+Zigbee
- STWear wearable smart terminal;
1. Safety and medical care
Option 1: MB300, MCU ARM Cortex M3+BT 4.1 LE
Option 2: MZ100, MCU ARM Cortex M3+Zigbee
2. Health and sports
Plan: Marvell PXA1920
- STBox / STDongle: OTT set-top box and TV stick;
- STCloud cloud service platform (supports distributed + cluster deployment, solves the inter-communication between the power grid and the interconnection between the Internet, telecommunication network and mobile network);
- Client software APP (iOS/Android);
- Converged communication business and smart home business.
About Marvell
Marvell (Nasdaq: MRVL) is the world's leading provider of complete silicon solutions and Kinoma software for "Smart Life and Smart Lifestyle." Marvell's diverse portfolio of mobile communications, storage, Internet of Things (IoT), cloud infrastructure, digital entertainment, and home content delivers complete platform design with industry-leading performance, security, reliability and efficiency Combine. As a strong core of consumer electronics, networking and enterprise systems, Marvell keeps partners and their customers at the forefront of innovation, performance and public appeal. Marvell is committed to improving the lives of the general public and adding value to social networking, life and work by providing mobility and easy-to-access services to users around the world.
About Shanghai School
Haipai Communication was established in January 2012 and is headquartered in Gaoxin Science and Technology Park, Nanshan District, Shenzhen. It currently has four R&D centers in Beijing, Shanghai, Shenzhen and Taipei. It has more than 1,000 professional R&D talents, including more than 20% postgraduate and postdoctoral degrees. With independent manufacturing bases in Hangzhou, Shenzhen and Nanchang, the current manufacturing base has more than 6,000 employees. After just over two years of development, Shanghai has become a leading provider and manufacturer of integrated smart phones and smart terminals in China and the world, covering communications products, communication accessories, wearable devices, smart homes, and Beidou satellite related product development. At the same time, at the same time carry out the planning, design, construction and operation of smart city and intelligent property system; Beidou satellite chip IC design, vehicle intelligent terminal (integration of navigation, audio, entertainment, communication, etc.), ERP software design, advanced fully automated production Equipment R & D, manufacturing, sales and import and export trade.
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