According to DisplaySearch's second quarter smartphone report, the annual growth rate of low-end smartphones in 2014 was 43%, while that of mid-level smartphones grew by 42% from 2013 to 2014, compared to the strong mid- to low-end market. Smartphones are expected to be negative growth in 2014. For many brands and chip makers with high-end markets, this trend has prompted the development of new products to be dominated by low-end smartphones.
DisplaySearch believes that in addition to LTE and eight cores, 64 bit will be the product function of chip manufacturers and brands in the second half of 2014 and 2015. Faced with the trend of growth momentum of the market to the middle and low-end market, chip manufacturers' development for 64-bit products is not limited to high-end models, but also 64-bit is positioned as a low-end smartphone in the second half of 2014 or even 2015. Product appeal. According to the chip manufacturer's plan, the low-end 64-bit chips in 2015 can support HD (1280x720) resolution, while the mid-range chips can support up to FHD (1920x1080) resolution. For the smartphone market, 2015 It will be a year in which the panel resolution is further improved.
Apple has been 64 bit since last year's A7, and it is estimated that 64 bit will still appear in the latest Apple chips this year. Intel, Nvidia and Samsung will also launch 64-bit smartphone chips, but these are mainly medium- and high-end products. At present, the two leading chip manufacturers Qualcomm (Qualcomm) and MediaTek (MediaTek), in addition to high-end models, offer very competitively priced 64-bit chips for both low- and medium-end models. The low-end 64-bit chips provided by the two major chip manufacturers are supported by HD (1280x720) and the mid-range 64-bit chips can support FHD (1920x1080) panel resolution. When chip makers have begun to cut prices significantly, other key components must also follow the price cuts. Therefore, it is estimated that the price of LTE 64 bit Chinese smart phones for entry models in the second half of 2015 is likely to be between US$82-85.
Although the price drop is very large, it does not mean that the product specifications will shrink. Therefore, in addition to LTE and 4 core chips, the requirements for the panel are also 5 inches HD or more. DisplaySearch estimates that the cost of low-end LTE China smartphone 5-inch HD panels and touch modules from the second half of 2014 to 2015 will drop by more than 20%.
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