[Text / "High-tech LED - Lighting Market" September issue Zhou Jianhua]
Traditional home lighting companies have been trapped in real estate high-pressure policies for two years. The sales volume has dropped significantly. The increase in raw material prices, labor costs, and logistics costs has also tightly constrained the pace of development. For lighting companies that have always focused on design styles, it is even more difficult to quickly transform the main business lighting field.
With the popularity of LED light sources and the market's gradual recognition, home lighting companies are also actively taking LED as the entry point to break through their own difficulties. But can the "old bottle of new wine" bring a new look? Is the LED home lighting brand pattern mature or generous?
Trend
Looking back at the 2012 High-tech LED Exhibition, LED home lighting products have become a new product that has sprung up everywhere. According to the reporter's rough statistics, about 70% of the exhibitors who produce LED lighting products have launched their own home lighting products. Tsinghua Tongfang, a leading LED company in China, has introduced a number of new home lighting products including ceiling lamps, downlights for household ceilings, and candle bulbs for chandeliers. Adjust the brightness of the LED lights to meet more family needs.
In addition to the exhibition, domestic and foreign brands are also frequently used in channel sales. On June 8 this year, at the opening ceremony of the 300th domestic fashion lighting store of Philips Lighting, Ms. Chen Daoli, senior sales director of the consumer channel, also said that the proportion of LED home lighting will be rapidly improved.
“LED light source is applied to the field of lighting. First, the design style of terminal decoration tends to be more modern and environmentally friendly. Consumers have higher requirements for lighting products. Second, lighting companies themselves need new highlights other than styles to increase profits and form brands. The development of the difference." Hua Yunguang, the chairman of Aihua Huajia Lighting, summed up the two major causes of LED penetration lighting in the "High-tech LED" reporter.
With the continuous promotion of energy-saving lighting concepts and application products, the younger and more personalized needs of real estate buyers are becoming more and more obvious. Green energy-saving, modern and simple lighting design has become the most important highlight of dealers, designers and engineering companies.
"LED application to home lighting is a big trend, and according to the new characteristics of energy-saving light source, carefully designing the appearance of the lamp, improving the effective utilization and decorative effect of the lamp is the three aspects that the owner and us communicate most." East East Design Duan Xiaodong, director of institutional design, said.
It is understood that as early as 2007, some lighting manufacturers in Zhongshan have tried to apply LED light sources to traditional lighting. In 2009, home lighting products, especially aluminum ceiling lamps, flat low-voltage lamps, etc., have begun to use a large number of low-power LEDs as decorative light sources. With the maturity of LED technology and the decline in cost, the main light source of lighting products is gradually turning to LED light source.
The LED has entered the field of home lighting and lighting. Many Zhongshan lighting salesmen also said that although consumers don't know much about LEDs, the frequency of LEDs appearing in the media has been too high recently. Everyone has to pay attention to it. Therefore, when looking at the lights, they will actively ask questions about LED lights.
Liu Tongguang, chairman of Shandong Tianma Lighting Co., Ltd., is very optimistic about the trend of LED combined lighting. According to its introduction, the exhibition center of 3,000 square meters has been refurbished. LED is the protagonist, and LED home lighting will account for a considerable proportion.
Each occupying the "mountain"
In terms of lighting manufacturing, the large-area penetration of new LED light sources has also made many traditional companies that dare to “early adopt†a different life. After a period of development, the brands and channel routes that are generated by LED applications are more distinctive.
1, experience marketing
For example, Philips Lighting, Minnie Lighting, etc. will use LED as the main light source of its new series of products in 2009. The flagship exhibition hall is divided into several home experience areas, including living room, master room, guest room, etc., and is combined with smart switches. One, the warm and cold color can be adjusted at any time, and the impression of the LED professional lighting "professional household" is formed in the industry.
2, concept first
Since 2007, Kaisio Lighting has proposed the concept of “emotional lightingâ€. Although it is an LED tube spotlight product, it only breaks down a series of products in the emotional color of the home space: children's room, Old man's room, living room, dining room, kitchen, etc. Libit Lighting and Aihua-Home Lighting have successively launched LED modern crystal lamps, and used this as a breakthrough to publicize the brand, thus forming a channel to compete with traditional crystal lamps.
3. Transformational extension
Some enterprises that used to be traditional home lighting products are not willing to be "lonely". For example, Hongguang Lighting and Qiaosen Lighting have also launched new LED series products in 2011. Guanhua Lighting has taken the opportunity of signing spokesperson Jia Jingwen to shout out to create "LED Home Furnishings". The slogan of the first brand of lighting, but the follow-up promotion of the brand is not great, and there is not much improvement.
4, focus on supporting type
Such as the Ford Optoelectronics LED Magnolia series of light sources, the introduction of the LED "light engine" of the graphite cooling system of Longmeiya Lighting, as a replacement light source for "power consumption" such as crystal lamps. Because of the market gap, it even led to the vigorous development of this category.
Traditional home lighting companies have been trapped in real estate high-pressure policies for two years. The sales volume has dropped significantly. The increase in raw material prices, labor costs, and logistics costs has also tightly constrained the pace of development. For lighting companies that have always focused on design styles, it is even more difficult to quickly transform the main business lighting field.
With the popularity of LED light sources and the market's gradual recognition, home lighting companies are also actively taking LED as the entry point to break through their own difficulties. But can the "old bottle of new wine" bring a new look? Is the LED home lighting brand pattern mature or generous?
Trend
Looking back at the 2012 High-tech LED Exhibition, LED home lighting products have become a new product that has sprung up everywhere. According to the reporter's rough statistics, about 70% of the exhibitors who produce LED lighting products have launched their own home lighting products. Tsinghua Tongfang, a leading LED company in China, has introduced a number of new home lighting products including ceiling lamps, downlights for household ceilings, and candle bulbs for chandeliers. Adjust the brightness of the LED lights to meet more family needs.
In addition to the exhibition, domestic and foreign brands are also frequently used in channel sales. On June 8 this year, at the opening ceremony of the 300th domestic fashion lighting store of Philips Lighting, Ms. Chen Daoli, senior sales director of the consumer channel, also said that the proportion of LED home lighting will be rapidly improved.
“LED light source is applied to the field of lighting. First, the design style of terminal decoration tends to be more modern and environmentally friendly. Consumers have higher requirements for lighting products. Second, lighting companies themselves need new highlights other than styles to increase profits and form brands. The development of the difference." Hua Yunguang, the chairman of Aihua Huajia Lighting, summed up the two major causes of LED penetration lighting in the "High-tech LED" reporter.
With the continuous promotion of energy-saving lighting concepts and application products, the younger and more personalized needs of real estate buyers are becoming more and more obvious. Green energy-saving, modern and simple lighting design has become the most important highlight of dealers, designers and engineering companies.
"LED application to home lighting is a big trend, and according to the new characteristics of energy-saving light source, carefully designing the appearance of the lamp, improving the effective utilization and decorative effect of the lamp is the three aspects that the owner and us communicate most." East East Design Duan Xiaodong, director of institutional design, said.
It is understood that as early as 2007, some lighting manufacturers in Zhongshan have tried to apply LED light sources to traditional lighting. In 2009, home lighting products, especially aluminum ceiling lamps, flat low-voltage lamps, etc., have begun to use a large number of low-power LEDs as decorative light sources. With the maturity of LED technology and the decline in cost, the main light source of lighting products is gradually turning to LED light source.
The LED has entered the field of home lighting and lighting. Many Zhongshan lighting salesmen also said that although consumers don't know much about LEDs, the frequency of LEDs appearing in the media has been too high recently. Everyone has to pay attention to it. Therefore, when looking at the lights, they will actively ask questions about LED lights.
Liu Tongguang, chairman of Shandong Tianma Lighting Co., Ltd., is very optimistic about the trend of LED combined lighting. According to its introduction, the exhibition center of 3,000 square meters has been refurbished. LED is the protagonist, and LED home lighting will account for a considerable proportion.
Each occupying the "mountain"
In terms of lighting manufacturing, the large-area penetration of new LED light sources has also made many traditional companies that dare to “early adopt†a different life. After a period of development, the brands and channel routes that are generated by LED applications are more distinctive.
1, experience marketing
For example, Philips Lighting, Minnie Lighting, etc. will use LED as the main light source of its new series of products in 2009. The flagship exhibition hall is divided into several home experience areas, including living room, master room, guest room, etc., and is combined with smart switches. One, the warm and cold color can be adjusted at any time, and the impression of the LED professional lighting "professional household" is formed in the industry.
2, concept first
Since 2007, Kaisio Lighting has proposed the concept of “emotional lightingâ€. Although it is an LED tube spotlight product, it only breaks down a series of products in the emotional color of the home space: children's room, Old man's room, living room, dining room, kitchen, etc. Libit Lighting and Aihua-Home Lighting have successively launched LED modern crystal lamps, and used this as a breakthrough to publicize the brand, thus forming a channel to compete with traditional crystal lamps.
3. Transformational extension
Some enterprises that used to be traditional home lighting products are not willing to be "lonely". For example, Hongguang Lighting and Qiaosen Lighting have also launched new LED series products in 2011. Guanhua Lighting has taken the opportunity of signing spokesperson Jia Jingwen to shout out to create "LED Home Furnishings". The slogan of the first brand of lighting, but the follow-up promotion of the brand is not great, and there is not much improvement.
4, focus on supporting type
Such as the Ford Optoelectronics LED Magnolia series of light sources, the introduction of the LED "light engine" of the graphite cooling system of Longmeiya Lighting, as a replacement light source for "power consumption" such as crystal lamps. Because of the market gap, it even led to the vigorous development of this category.
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