Experts pointed out that the three-wave "green directive" (WEEE, RoHS and EUP) not only highlights the intention of the EU to establish trade barriers against imported products, but also exposes that Chinese enterprises have long stayed at the end of the international industrial chain, and their environmental awareness is not strong. Major defects missing from the standard. At present, less than one year from the implementation of the EUP directive, relevant enterprises in China should take active actions as soon as possible, and through various measures to make products comply with these environmental protection directives of the EU, in order to successfully develop and long-term occupation of European cities (1 Increase investment in scientific research, focus on the various requirements of foreign markets, and improve the ability of enterprises to resist technical barriers. The EU believes that more than 80% of environmental impact depends on the design phase of the product. Integrating environmental factors into the product design phase as early as possible is the most effective way to improve and improve product quality. Therefore, the EUP Directive adopts the concept of eco-design, which reduces environmental damage and resource protection by assessing the entire life cycle of the product. However, at present, the EU only gives the latest implementation time of the member states of the directive, but does not specify the technical details. This leaves room for flexibility for EU member states to implement the directive. Therefore, China's lighting export enterprises should pay close attention to the implementation of the EUP directives by each member country according to their own exporting countries, and take targeted countermeasures. In addition, Chinese companies can learn about the experience of other countries with more advanced environmental protection technologies (such as Japan, Germany, the Netherlands, etc.) in green eco-design, and draw on the response measures and experience of other multinational companies on green environmental protection directives to shorten our country's Explore time and avoid detours. (2) Introduce professional design talents and learn life cycle design concepts. For the first time, the EUP Directive introduces the life cycle concept into the product design process. The introduction of this new concept is an unprecedented revolution in design principles for our product designers. It takes a long learning and learning from their original design thinking mode. Digestion process, but the implementation of the EUP directive is imminent. Businesses don't have time for the original designers to slowly explore and adapt. Therefore, enterprises should introduce designers with this life cycle concept to make them the technical backbone of the enterprise, organize relevant technical personnel to research, discuss, track and publicize the progress of the EU EUP framework decree, and learn from foreign energy efficiency standards. Work to guide enterprises to strengthen the guidance and use of energy-saving and environmentally friendly products. (3) Establish a scientific quality management system, ensure the quality of raw materials, production safety and export inspection to ensure that products meet the quality requirements of safety, hygiene and environmental protection. The EUP Directive requires product designers to consistently implement several concepts when designing a product: 1 the environmental design of the product should be considered throughout the supply chain; 2 select more environmentally friendly raw materials and mechanical design; 3 reduce product design environmental impact. In response to the EUP Directive, manufacturers should take steps to ensure that the product is manufactured in compliance with EMS/QSM (Environmental Management System/Quality Management System) so that the product meets quality requirements. In addition, it meets environmental protection requirements. Only in this way can products enter the EU market (4) to establish a diversified market and reduce the risk of anti-dumping or trade restrictions. The EUP directive, like the RoHS directive, has exemptions, but the wording of the directive is ambiguous. For example, the directive applies to companies with annual sales or trade volume of 200,000 units in the EU. Then people will think that if there are only 10,000 fluorescent lamps sold in the EU each year, the EUP directive will not apply to the company. However, if the actual meaning of the directive means that all manufacturers sell more than 200,000 fluorescent lamps within the EU, fluorescent lamps will be within the requirements of the EUP Directive. In addition, China's lighting export market is excessively concentrated in Europe and the United States. In the first four months of this year, the export of lamps to the United States and the European Union accounted for 67% of the total national lighting exports. Although the United States and the European Union have not implemented any measures for China's lighting products for the time being, with the rapid growth of exports, it will certainly cause vigilance in the European and American lighting industry, triggering the risk of anti-dumping or trade restrictions, which will lead to the decline of China's ability to resist trade barriers. . Therefore, in order to achieve a virtuous circle of lighting companies, it is necessary to establish a diversified market and avoid excessive growth in exports to specific countries or regions in the short term. At the same time, it is necessary to reasonably limit the export price, avoid blind price reduction, and increase the added value by increasing the scientific and technological content, increasing the variety of colors and developing special-purpose products. Although the implementation of the three EU environmental protection directives will increase the cost of enterprises in the near future, the competitiveness of China's lighting enterprises will be reduced. But in the long run, the implementation of these directives will also help accelerate the upgrading of the industry, improve the utilization of resources, and reduce the original cost of the product. Therefore, China's lighting exports should actively respond to WEEE, RoHS and EUP directives, and infiltrate the concept of EUP ecological design into product design. In the production design and development, we can no longer only consider the quality, appearance, style and other requirements of the product, but should go out from the simple processing, research and develop high-end products with their own characteristics, and let them win at the starting line.
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