In China, the arcade hall is now more used for nostalgia. In Japan, the arcade hall is the testing platform for the most sophisticated VR games.
Japan's arcade hall is known as the "game center" and is still thriving. According to the statistics of the Japan Entertainment Machines and Manufacturers Association, there are 15,612 arcade halls in Japan. There are only 138 stores in the Taito arcade hall owned by Square Enix. As of March 2016, the Taito Arcade revenue reached US$360 million, an increase of 9.7% year-on-year. It is one of the main reasons for being loved by foreign tourists. In addition, the arcade hall is usually located in a prime location in the city (such as Akihabara in Tokyo) and consumes a lot of electricity. If you can't make money, just to test the latest games, it's too extravagant. "Affected by the Internet and mobile phones, entertainment projects have grown rapidly over the past 20 years. Many people predict that the arcade hall will quickly die out." Serkan Toto, co-founder and CEO of Kantan Games, a Japanese gaming industry consulting firm. It is pointed out that “in the past few years, the market has indeed seen a decline in revenue and store numbers. But overall, the arcade industry is still surprisingly strong.â€
This is also due to the creativity of the arcade operators in site selection and marketing. Many arcades are integrated into large entertainment/consumption centers, especially in metropolitan areas like Tokyo. “Some arcade halls have opened themed cafes/restaurants to provide consumers with a full range of services,†Toto said. “In terms of content, the arcade hall is no longer satisfied with male players and begins to recruit parents, women and even older people. Crowd. The traditional arcade hall, which is dominated by old-fashioned games, is still alive, and the new arcade halls are trying to create a more positive atmosphere through a clean, modern environment. The group VR experience is now the most popular pick-up project."
Of course, today, with the popularity of personal computers and home consoles, the arcade market is no longer strong. The Street Fighter 5, which debuted at the beginning of this year, is the first sequel to the launch of the series that is not on the arcade platform. However, a steady stream of novelty games is enough to attract players to coin. These arcades can be divided into the following major categories: fighting, romance, racing, cycling (microblogging), shooting, music, horse racing, catching dolls, photo stickers and dancing machines, slot machines, mahjong machines.
In the JOYPOLIS indoor park in Tokyo, Sega has set up a multiplayer virtual reality game center that is free to move around – Zero Latency VR. In this "big warehouse", players wear VR helmets and pick up light guns to fight the zombies coming in all directions. On the weekends, there are crowds of people. Even a project with a fee of tens of yuan is a long queue. Kapukong’s technical director, Yi Jiyuan, said in an interview with the media that the company is experimenting with a variety of fresh VR experiences. In an arcade hall in Tokyo, Capcom has set up a monster simulator to let the player play Godzilla, a trembling and high-rise building, in the seven-meter square space through the controller of the limbs. In order to protect the "crib", the player also has to shoot down the helicopter in the sky.
Isaiah Sheng pointed out that another new horror work, Kitchen, is also very interesting. Players are tied to the corner of the kitchen, and must use 3D sound effects to judge the direction of the ghosts. Although the game has not yet been completed, it is attractive enough. In the future, a large number of Internet cafes will be transformed into a centralized consumer place for such games. HTC plans to open 10,000 VR arcade halls in China.
On the other hand, the variety of games in the Japanese arcade hall is also amazing. The Taito StaTIon arcade in Tokyo has several floors: the first floor is a shooting and core game, the first floor is mainly a doll machine, and the high-end big head machine is placed at the top.
For example, the above-mentioned photo of the big head sticker machine named "Cyunt": the player must first arrange the appearance in front of the mirror, and then take a photo than the gesture. Next, the system will be beautiful for the player: let them be younger, 20 or 30 years old, draw lip gloss and blush, plus big eyes like animated characters. Finally, the player can also write or label the image and then print the photo.
It is worth noting that some adults also visit the arcade hall during the day. There are also many masters in the crowds who are going to the arcade hall. Here are some real shots of the Japanese arcade hall:
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