The global auto market is booming, and traditional car dealers and technology companies are accelerating the development of a new generation of smart car technology. Samsung Electronics is optimistic about the development potential of the smart car market. It has announced that it will acquire Harman, a US automotive component manufacturer, for US$8 billion. The follow-up should expand the scale of the automotive electronics sector.
According to the Yonhap News Agency, Samsung Electronics established the Denso Business Group for the development of automotive electronics at the end of 2015. The vice president, Park Chung-soo, is the leader of the Semiconductor and Device Solutions Division (DS Sodioniss; DS). name.
The Denso business group did not actually participate in manufacturing, sales or R&D. It was only responsible for formulating the direction and strategy of the business. It is reported that Samsung has decided to purchase Harman's behind-the-scenes with more than 9 trillion won (about 8 billion US dollars).
The industry believes that Samsung wants to become the parent company with 30,000 employees, and the wide range of areas in which the two sides can cooperate, it should expand the departmental establishment of the Denso business group to maintain good interaction with Harman.
At present, Samsung Electronics has a total of seven business divisions, namely, Memory Division, System LSI Division, Video Display Division, Life Appliances Division, Wireless Division, Network Division, and Medical Device Division. It is likely that the installation team will also be upgraded to the Denso Division.
However, Samsung related people said that they have not yet heard of the expansion of the Denso business group after the acquisition of Harman; the Denso business group is not directly involved in R&D and manufacturing, so the possibility of expanding the scale is not high.
On the other hand, the global auto market has set off a wave of smart cars, and the development of new-generation vehicles such as self-driving cars and Connected Cars has become a new target for technology giants. Technology companies not only design cars directly, but also develop autonomous driving systems.
Google first invested in research and development of self-driving cars. In 2015, it completed the 280-kilometer running test of self-driving cars. It plans to officially launch self-driving products in 2019, and Google also developed Android Auto, a platform for self-driving.
Apple and the auto industry have partnered to develop the car platform for car, CarPlay. iPhone users have been able to use services in Hyundai Kia, Mercedes-Benz and Volvo.
In July 2016, LG Electronics decided to jointly develop the networked vehicle technology with Volkswagen; SK Telecom recently successfully used the 5G network with BMW's test drive site at the BMW Driving Center in South Korea. Road network car test drive.
Electric car factory Tesla has been equipped with Autopilot autopilot software since 2015. The related technology is nearing completion. Alibaba has also cooperated with Shanghai Auto. In July 2016, it launched the Internet-powered (IoT)-enabled networked car Roewe RX5.
In the face of the technology giants stepping into the automotive field, the traditional automobile manufacturers also responded positively. Hyundai Motor recently signed a networked vehicle development strategy agreement with Cisco in Guizhou, China, and will build a Big Data center in Guizhou.
Toyota Motor recently held a networked vehicle strategy briefing, saying that by 2020, most Toyota cars sold in Japan and the US will have communication functions.
Mercedes-Benz is the industry's most advanced autonomous driving technology manufacturer, and announced that it will carry In Car Office and In Car Delivery services in the car from 2017. In Car Office was developed by Mercedes-Benz and Microsoft. After the driver enters the itinerary, the car will automatically go to the destination. In Car Delivery is jointly developed by Mercedes-Benz and DHL, and the driver can collect the house parcel in the car.
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