Mobile Medical 2016, what will change?

As a practitioner in the mobile medical industry, looking back on 2015, there is still a lot of regret.

In the past year, the mobile medical industry and the Internet medical industry have indeed produced some positive changes. However, in the face of the indulgence of doctors and patients, many efforts are just a matter of itching, and it’s a polite one. If there are achievements, there are only Some edge improvements only.

Frequent outbreaks of doctor-patient conflicts, as well as the recent "high-priced scalper" incident, have caused more people to pay attention to China's doctor-patient problems. In my own opinion, one of the crux of the medical problem lies in the imbalance between supply and demand. The other crux is the free practice of the system. These two sticks are mutually causal.

For the latter, it is obviously not possible to discuss too much at the moment, we still focus on the first issue. From the perspective of supply and demand, the supply side resources are insufficient, resource use is not balanced, resource utilization efficiency is low, and demand continues to grow. From a macro perspective, if you want to alleviate this problem, roughly look at the following possibilities:

The first is to improve supply capacity. Increase the number of health workers and increase medical investment. Looking at the status quo, it is not realistic to increase the number of medical personnel in a short period of time. Because medical care has its own particularities, it must be achieved in order to achieve certain standards, not to mention the long-term training period for qualified practitioners.

On the contrary, because of the poor practice environment, frequent risks, and insufficient material incentives, qualified medical personnel are still rapidly losing. For the current situation, it is undoubtedly worse. The "multi-point practice" that Chinese doctors are looking forward to is only in the water test stage, and the "free practice" that is eagerly awaited is even more distant.

In the past year or two, a number of startup companies have emerged to provide services and products to the doctors. As the capital heats up, some mobile medical App teams have borrowed from O2O to “robbed” doctors and professional users at no cost, and there have been too many medical apps. The doctor is not enough. For these medical teams, what to do next after getting a doctor user is a problem that must be faced.

The second is to improve the efficiency of medical resources. In the short term, it is also necessary to be patient and expect to improve the process and efficiency of the existing hospital system.

At present, I just see that some medical institutions have begun to use the power of the Internet to improve the edge of the service process. For example, it is now possible to register through some medical apps through WeChat, and to some extent, to improve the overall experience of the medical treatment process. Still can't see any possibility of improvement, and the efficiency is still low.

Is it possible to improve the efficiency of doctors? There is a certain chance. After all, medicine is an area that requires continuous learning. If practitioners can use the new media to let the doctors learn quickly through new technical means, and get the latest medical knowledge and learn new treatments, then no doubt The industry has a positive role to play. But this is still a gradual process.

The third is to optimize the patient's medical needs. But one big premise is that China is unlikely to experience a decline in medical demand. In the face of the growing problem of population aging, the demand for medical care will continue to increase.

The current situation is, can the medical needs of common diseases and some chronic diseases be diverted through the secondary hospitals instead of going to the top three hospitals? The user's cognitive bias towards medical care has led to a serious imbalance in medical resources, and a vicious circle. The top three hospitals are unable to provide sufficient service resources for all visiting patients, and patients are also difficult to satisfy.

So is it possible to guide the increasing demand of the patient population to ease medical stress? The government is actively promoting the grading diagnosis and treatment policy, but only when the public can have a basic scientific understanding of medical and health, and eliminate some unnecessary misunderstandings, this problem can be alleviated. The cultivation of the public's cognition requires long-term investment. Fortunately, with the help of the WeChat public platform, it can more effectively disseminate information and reduce the cost of user education.