[Text / high-tech LED Gan Qin] With the gradual improvement of consumer demand for display, small-pitch LED with the advantages of consistent color, seamless splicing, easy installation and maintenance, has become a powerful driving force for the development of the industry. Hot products in the industry and on the market.
Following Zhouming Technology, Lianjian Optoelectronics, and Ruituo Display, the earliest introduction of LED small-pitch concept, and actively increase the research and development and marketing efforts of related products, Shanghai Sansi, Powerful Giant and many other domestic LED companies also released their own small Spacing products.
On December 12th, the 2015 Golden Globe Awards ended successfully at the Shenzhen Convention and Exhibition Center. In the final selection of the small-pitch display category, the powerful giant color die-cast aluminum box with small pitch display won the small pitch display gold ball. prize.
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It is undeniable that there will be a lot of room for development in the future of small-pitch LED displays. Not only traditional DLP splicing companies regard small spacing as a complement to the product line, but foreign companies are also actively involved in the small-pitch LED market.
However, with the further decline in prices, the competition in the LED display application market has greatly intensified. Generally speaking, although most LEDs show that the production enterprises maintain their revenue growth, the gross profit margin continues to decline, and some enterprises in order to obtain a larger market share. , then began to take vicious competition.
"Market price wars, inferior products, and after-sales service can't keep up. It is the main competitive pressure in the LED display market." Zhou Guohua, general manager of Power Giant Color, pointed out that in order to cope with this situation, the company introduced advanced production equipment to increase production capacity. Improve production efficiency and control costs in response to market price wars.
Powerful Color has developed the most stringent and complete production stoppage standards in the industry. The entire production process has gone through the SMT workshop environment, printing station, placement station, pre-furnace inspection station, post-furnace inspection or test station, AOI inspection. 40 stations, SMT FQC, mixed lamp, braiding, AI plug-in, assembly group furnace station, assembly group after-slab demolition station, assembly group hand weld station, etc., each station has a very clear stop Line standards, up to 135.
"In the event of any link in production, the principle of stopping the line is met, and the production stop line is notified immediately according to relevant regulations. All departments of the company responded positively and immediately executed it to check the problem as quickly as possible." Zhou Guohua said.
In fact, the small-pitch LED screen industry has experienced a number-driven initial stage of development and entered a critical moment in the quality-led mid- to late-stage growth phase. In the context of oversupply of products, relying on quality to provide high quality products and services is particularly important.
As a relatively high demand for after-sales service, the LED display industry is faced with the limitations of the company's geography, industry and scale, and cannot provide high-quality products and service problems nationwide.
In order to effectively ensure localization, specialization, comprehensive and fast pre-sales, sales and after-sales service, Powerful Colors has created the most marketing channels in the industry, including 32 offices, and points to provincial and municipalities; more than 200 special dealers. Network first-tier cities nationwide; more than 3,000 cooperative engineering companies covering domestic second- and third-tier cities.
For the future development direction of Powerful Giant, Zhou Guohua pointed out that the company will upgrade its concept and operation strategy, enhance brand value-added and reputation, and create “all aspects of product innovation, coordinated development and intelligent transformationâ€. The reputation of good quality and strong creation.
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