The COB is unstoppable - the price is not the king's technology research and development and resource integration is

[Text / high-tech LED Yue Mengdi] "The best materials will certainly sell the most expensive price? I don't think so." Wang Liyang, marketing director of Hongli Optoelectronics, said seriously, "Hongli is a typical representative, our COB will Choose the best materials, but it will strengthen resource integration and reduce overall costs."

In 2008, when COB packaging was in the ascendant, Hongli Optoelectronics made the first generation of COB packaging with fixed fiber layer. It entered the first stage of Hongli COB. The COB concentrating and space-saving design scheme will be promising in the field of lighting in Hongli's view, and the facts later prove the sharp judgment of Hongli Optoelectronics.


Hongli photoelectric high power COB automatic production line

In 2013, the company increased the promotion of COB products and launched the “Hong” series COB products, which entered the second stage of Hongli COB. Due to forward-looking forecasts and early layout, Hongli Optoelectronics has a certain first-mover advantage in the COB market, and COB package output value ranks first in China (see Gaoye Research Institute LED Research Institute (GLII): 2014 China COB Package) Top 10 enterprises with output value).

In 2015, COB came to the forefront, and the COB capacity of Hongli Optoelectronics continued to grow. The third phase of Hongli COB opened up.

“COB still uses commercial photography as its main application and has a certain share in the market.” Wang Gaoyang believes that COB will maintain a certain growth rate for some time to come. He introduced to the author that Hongli's current COB covers indoor and outdoor 3W to 150W products, pursuing high light efficiency and high light quality.

In fact, many high-end and high-power COB products used by many domestic customers are mainly “imported products”, and Hongli Optoelectronics has consistently adhered to the research and development direction of mid-to-high-end products, and synchronized with international manufacturers to gradually enter high-end COB packaging devices. The market is striving to be at the forefront of international and domestic COB packaging product technology research and development. It is precisely because of the research and development and production of high-end packaging devices, Hongli Optoelectronics' COB product line, including the high-power 100 W COB LT005, has passed the LM-80 test.


Hongli Optoelectronics COB-LED through LM-80

As far as the current market is concerned, the replacement rate of LEDs is gradually increasing, and the market demand is also increasing. As the price of chips continues to fall, the price of COB is also lowered, and the sensitivity to prices in the market is getting higher and higher. According to GGII research data, by 2017, COB will account for about 15% of the output value of LED lighting packaging, and it has a large market in commercial lighting.

For COB, the most important thing at present is standardization, versatility and stability. As prices get lower and lower, this also puts higher requirements on COB manufacturers' resource integration capabilities and production cost control capabilities.

In Hongli Optoelectronics' view, the price is not king, and technology research and development and resource integration are the only ones. Wang Gaoyang said, “The cost of the lamp in the whole lamp is getting smaller and smaller. For the downstream, the perfect solution and resource integration ability are more important.”

As one of the earliest listed LED packaging companies in China, Hongli Optoelectronics has a strong financial strength and research and development strength to ensure resource integration and reduce costs. “We are also working to improve management and production efficiency while expanding production scale and reducing production costs.”

In the modern, customer-oriented market, Hongli first provided customers with a manual to provide customers with the most complete use, including some failed use cases and some feasible simulation solutions. “(Our manual) should be the most comprehensive package company, which can help customers maximize the effectiveness of our products.” Wang Gaoyang said that in the process of research and development, pay attention to customer feedback, and cooperate with customers to overcome technical problems. And close cooperation with the accessories manufacturers with research and development strength, and make unremitting efforts for the pursuit of high-quality quality. The company provides customers with not only lamp bead products, but also supporting solution services. The solutions provided will also include professional thermal and optical research.


Hongli Optoelectronics LM-80 "Energy Lab"

In addition to the advantages of software, Hongli Optoelectronics is also unequivocal in terms of hardware. It is understood that before the supply to customers, Hongli's products will be repeatedly simulated and tested in the laboratory to ensure quality. “The company's laboratory is the first enterprise laboratory in the field of LED packaging to pass the CNAS and EPA-approved “Energy Star Laboratory”. It has internationally advanced experimental equipment such as LM-80 aging equipment, X-RAY and T3ster. ”

Wang Gaoyang told the author that Hongli Optoelectronics currently has four fully automatic production lines, which will be expanded to eight in this year. The monthly production efficiency of each production line can reach 600K. The fully automatic production line ensures the consistency and stability of batch products. When the product reaches a certain capacity, the cost of the automated production line will be reduced accordingly, thus strengthening the market competitiveness.

For more information about Hongli Optoelectronics COB packaging products, see how Hongli Optoelectronics integrates supporting solutions to achieve high-light quality application results for customers? Click below to enter the “Hongli Optoelectronic COB Technology Exchange” August 27 Foshan Station registration Channel, register to get a gift! Send your information and needs to us immediately, Hongli Optoelectronics COB Technology Exchange·Foshan Station invites you to discuss.


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