Operators speed up fee reduction plan landing users: do not understand

From the middle of April, Li Keqiang, Premier of the State Council, urged “promptly mentioning network speeds and dropping network fees”. After that, the Ministry of Industry and Information Technology has repeatedly expressed its position on speeding up the construction of 4G and significantly increasing the speed of the network, and then made it clear to the State Council’s executive meeting on May 13. Five initiatives. In this context, the three operators Qingyuan Mobile, Qingyuan Telecom, and Unicom Qingyuan responded positively to the government and the group's call and announced new plans and details for “speed increase and fee reduction”. Among them, Qingyuan Mobile said that it would reduce the flow tariff by more than 35%, Qingyuan Telecom said that the maximum free-fiber price rose to 100Mbps, and Qingyuan Unicom also said that the flow tariff was reduced by about 20%.

What does the public think of the results announced by Qingyuan operators? Recently, the Nanfang Daily Qingyuan Observation and Qingyuan News Network jointly launched a large-scale questionnaire survey on “The three major operators have already completed the plan to increase their speed and reduce their fees. Are you satisfied?”. Among respondents, Qingyuan mobile users accounted for 58.45%, China Unicom users accounted for 28.87%, and 12.68% of respondents were Chinese telecommunications users.



Likes: "Speed ​​increase and decrease fee" program gives the greatest discount in recent years

The survey shows that 57.75% of the users are satisfied with the “speed increase and fee reduction” plan of the three major operators of Qingyuan; 17.61% of the users said that they are average and there is no special feeling; and 24.64% of the users are not satisfied.

"This year's speedy and fee-reduction plan launched by operators under the supervision of the Prime Minister should be the most vigorous in recent years. It is very optimistic that traffic is not cleared, can be transferred, and services are shared. This is a breakthrough." Mr. Lu, who works in a state-owned enterprise, believes that competition is getting more intense as operators continue to lower the threshold to attract users compared with the situation of a single player in the past. Mr. Lu also said that under the trend of “Internet+”, especially 4G and broadband, it is already a new focus of operator wrestling. It is believed that operators will continue to “speed up and reduce fees” and give more favorable measures.

According to the survey, 37.32% of users believe that Qingyuan Mobile’s “speed increase and fee reduction” plan is more sincere; 27.6% of Qingyuan Unicom users are selected; 21.14% of Qingyuan Telecom; and 14.08% of users believe that all three operators are lacking sincerity.

Question: When will the "speed of netting" land?

Different from Mr. Lu’s point of view, Mr. Wei questioned when the “speed of netting” will be landed. "My home's speed is known as 10 trillion, but we have also broken the net just now, let alone watch the football live." Mr. Wei said that the speed is not fast enough, directly affecting the user experience, compared to the "cost reduction" Mr. Wei thinks that improving the speed of the Internet and letting users feel that real convenience is the king, if the speed experience has not been able to keep up, the tariff will not be satisfactory.

Similarly, Ms. Huang also voted "unsatisfactory." "Some of the details are duplicates of past business. New bottled old wines, and some new businesses are not practical for most users. This time the rate increase and fee reduction plan It did not bring me special surprises.” Ms. Huang said that operators are accustomed to playing word games and Tai Chi on various packages, hoping to launch more breakthrough offers in the future.

Focus: "Flow transfer" and other measures are most favored by users

There has been a long-standing call for unclear flow, and is there any substantial progress in the "speed increase and fee reduction" program? The reporter learned from the three operators that the current traffic is not cleared in the form of "quarterly packages" or "half-year packages", which will extend the use of traffic. Under this background, services such as "Flow Transfer" that operators have already launched earlier have also been re-interpreted and valued by users. At the same time, with the acceleration of the mobile Internet era, "traffic fee reduction" has also become a very user-focused initiative.

According to the survey, in the "Options on which speed-up and fee-reduction measures are most promising," Qingyuan Mobile's "producing services such as traffic sharing, traffic red packets, and traffic rebates" ranked first on the list with a voting rate of 39.44%, making it the most viewed by users. 37.32% of users choose "58/88 yuan 4G Internet package / 4G business package users participate in package upgrade activities", ranked second; "10 yuan 1GB holiday package, as low as 0.01 yuan / MB", "mobile broadband 12M two years plus 899 yuan plus 2 months +240 yuan e-vouchers "two initiatives tied for the third vote with a 31.69% user rate.

In terms of Qingyuan Unicom, 51.41% of the users are most optimistic about the "transfer, sharing, exchange" service; 50% of users choose "half-packet promotional campaigns for domestic traffic, traffic is not cleared for months, and is valid for half a year"; select "Online 2" /3G old users can open 4G networks for free, accounting for 31.69%.

Qingyuan Telecom, "The flow is not clear, traffic can be transferred, traffic consumption, regular reminders", accounting for 40.14%; Qingyuan Telecom earlier launched the "Broadband Speeding Huimin Project" is also optimistic about the public, accounting for 24.65%; launch traffic The Big Gifts, Adding Bags "Buy One Get One," Directed Flow Discount, Free Flow Packet, etc., accounted for 23.24%, ranking third.

Now, after the introduction of the three operators' "speed up and fee reduction" plan, will the users be tempted to consider switching to the Internet? 54.23% of users said they would not consider switching to the Internet; 27.46% said they were considering; 18.31% said they would switch to the Internet.

Look forward to: 41.55% users most want to see traffic charges come down

What are the expectations of Qingyuan citizens for speeding up and reducing fees? Survey shows that 41.55% of users most want to see traffic tariffs come down; 32.39% of users want faster network speed; 26.06% of users want broadband fees to come down.

It has been learned that for a long time, the monopoly, making excess profits, and the high quality of doubts have always caused the three major operators to be controversial. In response, the three major operators have expressed their grievances. According to the first quarterly 2015 financial results released by the three major operators, China Mobile, China Unicom, and China Telecom’s net profit decreased by 5.6%, 4.2%, and 9.0% respectively year-on-year.

According to an industry source, due to the impact of OTT services, the traditional services such as voice and SMS have declined too quickly. Although traffic revenue will be the main driving force for operator revenue growth in the future, it cannot be remedied in a short period of time. The above income gap. At the same time, operators need to face the increase in maintenance and construction costs brought about by the increase in network size, which makes operators face unprecedented challenges.

Make complaints

First, many operators of the business have not landed

On May 28th, the Nanfang Daily Qingyuan Observation and Qingyuan News Network jointly launched a large-scale questionnaire survey on “The three major operators have already completed the plan to increase the speed and reduce fees, are you satisfied?” for the first time, the three operators of Qingyuan launched the “speed increase and fee reduction”. The plan is fully displayed. At half past ten days, the reporter received many netizens’ reports that many businesses in the “speed increase and fee reduction” plan announced by Qingyuan operators had not landed, and users still could not handle it.

The reporter called the above three major operators’ official customer service phones and learned that some of the Qingyuan operators’ “speed-up and fee-down” business had expired, failed to land, and had a high threshold. For example, Qingyuan Mobile launched the "10 yuan 1GB holiday traffic package, as low as 0.01 yuan / MB" business, the reporter asked the customer service staff can handle, the customer service said that there is no such business, only "10 yuan 1GB night traffic package ". The reporter learned from the Internet that the package will go live on June 20.

Among the businesses most concerned about by the public, such as "Flow Transfer", Qingyuan Mobile's customer service has indicated that users can enjoy services such as "traffic sharing, traffic red envelopes, and traffic rebates". Qingyuan Telecom’s customer service has stated that it has opened the “unclear-to-zero flow rate, traffic can be transferred” service, which the user can handle. However, the customer service stressed that "uncleared traffic" is limited to individual packages, including traffic quarterly, half-year, and annual packages, and traffic products that can be used across months, but for specific "uncleared" time limits, The customer service indicated that it has not received the notification. Qingyuan China Unicom’s customer service said that it is still unable to handle the “transfer, share, exchange” business.

Second, billing design complexity does not understand

In his first question titled "How satisfied are you with the three operators' speed-up and fee-reduction schemes?" Junior Jr. has firmly voted "Not satisfied". Her reason is "The operator's tariff setting is too complicated to read." Can't remember."
In the investigation, the reporter found that most citizens have the same trouble as Xiao Zhan. Operators' preferential solutions have been wave after wave. Due to different billing methods and preferential thresholds, it is difficult for users to directly compare the newly introduced preferential rules with the past, which lacks intuitive knowledge. Some users indicated that they had repeatedly handled similar business without understanding the preferential rules, causing unnecessary waste.

In the interview, the citizens expressed that they hoped that operators could be more transparent, simpler, more publicized, and more user-friendly in terms of setting tariffs instead of a bunch of detailed rules that would make users look at them.

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