Small appliances customization popular

Recently, Ali's Tmall Channel announced that it has packaged 12 small home appliances production lines, and the 12 "customized small home appliances" products have been officially launched. According to industry insiders, customized services based on online big data will open a new business model for home appliance sales. However, whether the freshness brought about by this new model can continue to heat up requires further research.

Customization first experience first big victory It is understood that the first batch of small household electrical products to participate in Tmall customized, including rice cookers, electric pressure cookers, microwave ovens, vacuum cleaners, sweepers, fans, etc., cooperation brands include the United States, Joyoung, Supor, Emmett Iron triangle and so on. The products produced by Tmall under these 12 production lines are only targeted to the online sales platform of Tmall, Taobao, and Ali, and are located in the young consumer groups after “80s” and “after 90s”, highlighting high cost performance.

Whether or not it can be a mainstream test requires industry insiders to say that after the on-line and off-line channels are all underwriting and customizing cooperation with manufacturers, which kind of underwriting and customized products will be more successful, it depends on who is more thorough in data analysis and understands the needs of users. In place, this mode of cooperation is a positive and optimistic reflection. However, whether or not it can continue to develop harmoniously and permanently is still a matter of consideration.

Ovid Consulting Analyst pointed out that first, as an e-commerce platform, sales can reach expectations and maintain a reasonable profit; Second, for the brand manufacturers, whether the online market can increase through the customization model, offline dealers The core interests are not affected? In the minds of consumers, brand value rises or falls? Both take time to test.

Although the current customized appliances are in a hot state, but the freshness of consumers is never-ending, Tmall can continue to meet the individual needs of users has become the latest challenges and challenges, and customized models once the popularity of home appliances, Its uniqueness and customization are no longer there, and it is estimated that the customized small household appliances industry will have to spend a lot of time trying to please the users.