The newly launched home retail brand, "America's Home Insurance," recently secured a $2 million funding round led by Zhang Dazhong, the Chairman of Gome's Board of Directors. This investment is aimed at enhancing content creation, strengthening fan engagement, and building a robust distribution network.
Founded on March 25, 2016, "America's Home Insurance" focuses on the emerging space of home retail, offering innovative services such as "Real-Life Engraving," which uses roaming VR technology to bring real-world experiences into digital spaces, and "Wu Xiaoshuang Says Home," a short-form video platform featuring home-related IP and KOL content.
According to reports, "Real-Life Engraving" has already served hundreds of companies and completed over 3,000 projects, including well-known brands like Dong Yi Ri Sheng, Bo Loni, Duke of York, and Harbor House. These projects provide more engaging services for future user interactions. The monthly revenue from this service has reached approximately 300,000 yuan. Meanwhile, "Wu Xiaoshuang Says Home" gained 145,000 followers within just two months online and achieved 8 million views across platforms.
Wu Xiaoshuang explained his decision to enter the home retail space, stating that he agrees with Jack Ma’s concept of new retail. He pointed out that online traffic and operating costs are becoming increasingly expensive, and the market for standard products like books, electronics, and 3C goods is already saturated. However, there is still massive potential in the trillion-dollar sector of heavy-service and experiential industries, such as home improvement, interior design, department stores, exhibitions, and weddings.
He also emphasized that consumers today value experience—whether it's visual or spatial—something that current systems have yet to fully address. Traditional offline marketing methods are proving less effective, with rising customer acquisition costs and diminishing returns.
Looking ahead, Wu outlined three key strategies for "America's Home Insurance": first, creating a closed-loop system around "Wu Xiaoshuang Says Home" and real-life 3DVR technology; second, integrating these platforms with e-commerce, launching curated product selections to test new retail sales models; and third, opening physical retail experiences tailored for the new middle class. These stores will redefine traditional home retail, focusing on upgrading lifestyle and consumption through immersive, experience-driven approaches.
With the growing influence of the new middle class, who demand better aesthetics, unique lifestyles, and personalized services, the home industry faces significant challenges in terms of technology, experience, and service quality. Many areas remain unstandardized and inefficient. While consumer expectations have risen, many providers continue to use outdated methods and products. This gap presents an opportunity for a strong, knowledgeable IP backed by a solid supply chain that understands both the needs of the new middle class and the professional home industry. For "America's Home Insurance," this could be the perfect moment to step in and lead the transformation.
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