Modern commercial real estate sees Wanda, and wisdom experiences real estate to see Shenzhouxing. Recently, we have visited a virtual reality technology company, Shenzhouxing Intelligent Terminal Eco-Experience Port. They are driven by the intelligent terminal science and technology industry and are led by the creative design industry. They fully integrate the "Internet +" thinking and sit on the mobile Internet industry. Chain integration and cross-border integration "The unique unit of the theme" Internet + "Kechuang Park to create a real science and technology + incubator + enterprise CLUB multi-functional complex.
Today, ARinChina has the opportunity to interview Mr. Chen Canhua, CEO of Shenzhouxing, to talk about the application and development of VR products in different fields.
ARC: What kind of idea did you start in the VR industry and created a company like Shenzhouxing Ecoport?
Chen Canhua: Our company has been engaged in the mobile Internet industry. In 2013, we began to pay attention to the development trend and dynamics of the VR industry, and understand the business model and technical direction of the VR industry. 2016 is the first year of the VR market explosion. We realize that this is a huge air outlet. It is a new computing platform after PC and mobile phone. It will bring revolutionary changes to people's work and life. There will be a +VR business model, so there is the idea of ​​creating a Shenzhouxing VR eco-port. At present, offline experience business is not yet a climate, and there is no market appeal IP. Many industries and equipment have no market landing point, and they cannot form daily consumption habits on the C side. They cannot enter the family and individual users on a large scale, while offline. The quality of experience is uneven, which has affected the cultivation of the entire industry customer base. Therefore, we choose to start from the offline VR theme agglomeration experience, and we are building the largest and most complete VR experience theme port in China, and plan to promote the chain in major cities across the country after the operation of Shenzhou VR (Shanghai) Port. A cross-border scale effect is formed.
ARC: I understand that the eco-port is to meet the needs of different users and consumers' VR business by integrating industry ecological resources. In the process, how to integrate the online platform and the offline platform, you can introduce What?
Chen Canhua: With the cyclical adjustment of the development law of the Internet business model, “integration and promotion of online and offline integration and mutual promotion†will inevitably become the “dominant model†of the new platform economy, which is the inevitable result driven by the laws of the market economy. We are the corner between the online platform and the offline experience port. We leverage each Other to rely on the Shenzhou line to experience the concentration of the port, integrate the resources of the industry, and divert to the Shenzhou VR portal. In the initial positioning, the online platform first served the port to experience the port, and the customs integrated the industry's ecological resources and quickly developed into the industry's first entry in the VR industry for content distribution and equipment distribution. In the process, it was continuously drained to the offline, and finally online and offline. It will form an organic whole. At the beginning, Shenzhouxing VR Eco-Port has a large demand for VR equipment, VR content and surrounding resources procurement and cooperation, which itself is easy to attract industry resources, and we have a banner to make the industry cake bigger and stronger, and Through industry summits, development forums, government-enterprise dialogues, VR campus sounds, VR city electricity competitions, etc. to gather industry sentiment and deepen industry identity.
ARC: Does creating VR courseware have higher requirements for hardware devices? What do you think of this? What is the biggest challenge in achieving this process? How did you solve it?
Chen Canhua: In terms of VR courseware equipment adaptation, we don't just pursue high-priced hardware, and we will not use low-quality hardware. Our team will find a balance between content experience and price. After all, we cannot increase the cost without any reason. The biggest challenge of this process is the multi-dimensional presentation, content interaction and teaching interaction after the VR of the courseware. In this section of VR Education, we develop and operate from an independent team covering VR classrooms, content development, hardware design, content editing, teaching research, experience feedback, intellectual property, policies and regulations.
ARC: How is the content of VR venture capital incubation implemented? Can you give us a brief introduction?
Chen Canhua: At present, the whole industry is still in the early stage of development, and many excellent entrepreneurs are gathered. It will inevitably produce many teams with investment value and growth value along with the industry cycle. We are in the industry and will follow these entrepreneurs. There is a lot of communication and communication, and even their products and services are used to understand them more. VR itself is our main focus and development direction. Therefore, we set up a special VR industry investment committee, and this investment committee will implement VR. Venture capital incubation.
ARC: Where is the design idea and inspiration of VR Smart Hotel?
Chen Canhua: The design idea and inspiration of VR Smart Hotel is inspired by VR movies, allowing guests to enjoy high-quality VR content experience in their rooms, and our Shenzhouxing VR Eco-Port is downstairs, and each guest can get Shenzhouxing VR Ecology. Tickets for the port can be used and can be transferred across the land. Of course, VR Smart Hotel will also add a smart experience in terms of occupancy.
ARC: As far as I know that the eco-port is to support the sustainable development of the business by integrating the ecological resources of the industry, then what is the core of its development? How do you differ from other VR industries?
Chen Canhua: The core lies in the development of VR technology and terminal products, which enhances the correlation between the various links in the entire VR industry chain. With the rapid development of VR technology, in addition to the profound changes in the mutual integration and association between the industry chains of the industry. The cross-infiltration integration of the VR industry and other industries is also deepening. With the continuous deepening of the vertical and horizontal interaction between industries and industries, the law of market operation not only requires closer cooperation in all aspects of the industry, but also derives and promotes new business models and commercial formats. Compared with other VR industries, the biggest difference is that we plan our business layout with eco-platform positioning.
ARC: I am very interested in the interactive experience of VR campus sound. Can you tell us about it?
Chen Canhua: The sound of Shenzhou VR campus is the song singing event for the students on the university campus. Each school is a competition area. First, we will select a number of universities in Shanghai to conduct the first stage of the competition, and record the whole process through VR equipment. Synchronize live broadcast on Shenzhouxing VR official website, and invite our consumers to interact through on-site viewing, recommending singers, online voting, online reviews, etc. We will reward consumers with on-site guests, vouchers, and gifts. .
ARC: When it comes to development, how do you feel that Shenzhouxing is innovative in its model and will continue to optimize its development space? Which topic in the VR theme experience section is better?
Chen Canhua: At present, we are focusing on the IP of the VR Eco-Port of Shenzhou, and only the scale chain, relying on the rich experience theme and various activity IP to optimize its development space. In terms of content and equipment, we have a elimination mechanism internally, constantly optimizing and updating VR content, equipment and quality of service in the port to maintain the experience advantage. At present, the theme of the entire experience port has a good response, including Shenzhouxing VR security education section, Shenzhouxing VR national defense education section and large space competitive games.
ARC: At the end of the conversation, I want to know what you think about the future development of the VR industry. Can you talk about it specifically?
Chen Canhua: In the future, VR glasses will become portable enough to replace smart phones. Linking people, people and things, people and things through 5G and higher mobile communication networks will become an important entry point for people to work and live. The government provides a window for public services. At present, mobile phone application scenarios based on smart phones can be seamlessly transferred to the application scenario of VR glasses. VR glasses will become the main form of Internet access, which in itself provides unlimited possibilities for the development of the industry. For example, VR e-commerce will replace traditional e-commerce; VR social will become a mainstream communication method, which will produce a VR instant communication platform similar to WeChat. At the same time, the offline scene VR becomes anytime and anywhere, combined with artificial intelligence, super energy, AR, big data and other technologies, we will enter a era of virtual and real integration, seamless switching between virtual and real.
In addition, the VR+ industry will promote iterative development and even subversive changes in the corresponding industries. At present, VR has exerted influence in the fields of military, education, medical, design, entertainment, film, home, construction, hotels, etc., bringing changes, visible VR industry Will be integrated with other industries, the future has unlimited possibilities. And the Shenzhouxing VR Eco-Port we are doing is just the first step in our industry.
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