A rare vacation, many people want to go out for a holiday. Nowadays, free travel is deeply loved by young people. However, if you read more Raiders and plan in more detail, it will inevitably lead to "It's not as good as you think" to be such a feeling. Expedia's 100 million passengers will soon solve this problem.
Imagine if you can feel the room environment when choosing a hotel, how much trouble you can save! Expedia is about to realize this imagination.
As an online travel giant, Expedia is committed to using VR technology to allow visitors to experience the travel environment in advance. For example, if you want to participate in a cruise tour but are a bit hesitant, not sure that the travel value is not worth its high pricing, then you can use VR devices to sense the situation on the cruise ship in advance. It sounds like Not cool?
In the company's VR experience test, visitors can not only observe the indoor situation, but also complete the door opening, enter the balcony and other actions that you may make in the real world.
Arthur Chapin, senior vice president of Expedia, believes that VR technology can allow visitors to step into the hotel room and observe the surrounding environment, which may change the way people book.
Excitingly, Expedia is still investing more than VR in its research.
The company's lab is still exploring whether smart audio devices like Amazon Echo can help book travel itineraries. Chapin believes that sound is an indispensable element in planning travel and tourism. As a result, Expedia continues to explore the impact of voice and even chat bots on tourism, and not only explores from the perspective of tourists, but also tries to explore from the perspective of partners. For example, some hotels can communicate with Expedia through smart voice.
Last year, Expedia invested more than $1 billion in technology, but companies believe that such investments are necessary, otherwise they may find it difficult to keep up with the times.
In addition to VR and intelligent voice technology, Expedia's newly established innovation laboratory has also adopted the EMG technology for the first time.
EMG technology can sense your emotional changes through changes in your facial muscles as you browse the web. This can help you determine which steps of the website booking are more likely to make visitors angry and improve the design of the website.
As the world's largest online travel company, Expedia can be said to boast about the sea last year, saying that its total bookings will reach 100 billion US dollars by 2020. I don't know if Expedia can accomplish this grand goal with the support of these technologies.
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