On April 7, Hisense Internet TV formally launched the latest terminal system, and the video platform gathered together to see a comprehensive upgrade. The modified version of Hisense is not only a brand new change in UI style, but also provides more personalized recommendations based on the user's personalized content and user-friendly features settings, to create a personalized, user-friendly large-screen video viewing platform.
Home UI Simple, Beautiful, Refined Operations to Meet Diverse Needs
Hisense's new home UI layout is entirely horizontal 16:9 posters, adding a huge exquisite poster display of the hottest film and television recommended content, more concise and beautiful. At the top is the navigation bar. From left to right, there are [Search], [My], [Settings], [TV Micro Assistant], and the user can quickly enter the desired function interface. The classification portal is changed to the top of the homepage and the [Press the button to expand the classification]. After it is expanded, dozens of fine classifications such as dramas, movies, variety shows, animations, sports, documentaries, etc., meet various needs of users.
New VIP Area for Content Private Customization
After the revised version, the brand new VIP area was added. After entering the first column on the left, three package entrances will be displayed. The user can intuitively understand the differences of each package and make purchases. The VIP zone provides personalized recommendations for users based on Hisense's Internet TV Big Data technology. It uses an unlimited drop-down waterfall method to allow users to smoothly browse large amounts of content.
Introducing the watercress score to provide a multidimensional reference for episodes
In addition to the optimization of the interface, Judo has added a Douban score to the top right corner of the movie and TV drama's details page. According to the characteristics of the film and TV drama, it labels the corresponding age, type, director, and actor to provide users with more dimensions of dramatization references. The number of episodes and the number of periods are also expanded on the details page to facilitate user selection.
In addition, when the episode is played in full screen, pressing the down button of the TV remote control will also display the recommended episodes for the episode. The episode will feature story briefings and theme pictures to facilitate the user's selection of episodes to achieve accurate on-demand broadcasting.
Hisense Poly has seen this revision, focusing on user research and feedback, making important breakthroughs in content and functionality, and significantly improving the user experience. According to the "2016 Internet TV White Paper," Hisense is number one and has more than 25 million users. With the surge in the sales volume of Hisense Internet TV, the audience with good looks will continue to expand and become the main force of entertainment for millions of families.
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