OFweek smart home network news recently, it came to the color TV manufacturers to focus on releasing new products in the season, new products, new technologies emerge one after another. After Quantum-dot TV and OLED TV made eyeballs, this year's outbreak of artificial intelligence TV has become a major highlight of the color TV industry, allowing the intelligentization of color TV to enter a new stage of development. Today, smart TVs become the norm. How can manufacturers further optimize user experience while upgrading the picture quality and become the main theme for the development of the color TV industry in 2017?
Technology line facing points
If you ask the color TV market what is the most eye-catching, then non-technical upgrade is none other than. In the color TV market, new display technologies represented by OLED accelerate the marketization process and seize market share. In the face of OLED competition, liquid crystal technology continues to solve shortcomings in curved surfaces, ultra-thin areas, and color gamut, and pushes quantum dot television. Today, the emergence of different technical schools has once again led the color TV industry to the left-hand side of the LCD and the right-to-right point of the LCD.
At this year's new product launch conference, Sony and Changhong have all targeted the OLED market and stated that they will focus on OLEDs this year. Which Changhong equipped with OLED display TV products, so that TV color increased by 50%, brightness increased 40 times, the contrast increased 50 times, so that OLED TV indicators continue to increase; Sony OLED TV uses "Acoustic Surface" screen sound field technology, so that The panel vibrates and emits sound waves. It is the world's first large-screen TV that can use the screen to directly emit sound. The addition of Sony and Changhong has injected new vitality into the OLED camp.
In order to extend the vitality of LCD TVs, in addition to improving the appearance of LCD TVs, LCD TVs also solve the problem of short panels with low color gamut, and apply quantum dot technology to color TVs. In addition to Samsung and TCL this year, Hisense also stated that it will officially form a team of quantum dots to continuously lower the quantum dot TV cost and optimize the product structure.
It is worth noting that the quantum dot TVs currently on the market are still part of the backlight or color film that incorporates quantum dot materials into LCD panels, and are not truly self-illuminating. However, manufacturers are also making efforts to electroluminescent quantum dot technology (QLED). This is a true quantum dot-dot TV with self-luminous properties. Although it is still in the research stage, it is the direction that the color TV industry has been working hard once the electroluminescent quantum The success of point technology development will truly challenge OLED technology.
Artificial intelligence is still in its infancy
This year, in addition to Quantum-dot TVs and OLED TVs, the outbreak of artificial intelligence TVs has become a major highlight of the color TV industry. Combining artificial intelligence with color TV products, manufacturers are also trying to seize the “sweep†of artificial intelligence to enhance the user experience.
At the 2017 Spring Product Launch Conference for TV manufacturers, TCL, Changhong, Xiaomi, and Microwhale were all intently focusing on artificial intelligence televisions. Changhong launched OLED TV products based on the CHiQ TV artificial intelligence voice interactive system. Artificial intelligence TV and OLED technology combine to create high-end products. TCL also unveiled the veil of artificial intelligence television for the first time at the new product launch conference. The parties also opened up data on artificial intelligence and cloud services to achieve resource sharing. From the hardware products to content services, big data integration and artificial intelligence and other multi-dimensional build smart living room, seize the most valuable family entrance and the era of the era of the Internet of all things the most important areas.
In fact, when smart TVs have just emerged, TV manufacturers have added smart TVs to their voice recognition capabilities, but that cannot be called artificial intelligence. Today, although the prospects of artificial intelligence televisions are promising, the current stage of artificial intelligence televisions development and how they will evolve in the future are still questions that the industry needs to ponder.
With the development of artificial intelligence technology, color TV manufacturers have integrated algorithms and big data technologies in television products. However, in the eyes of some real technology companies and technical experts, they still belong to the initial stage of artificial intelligence applications. TV manufacturers still face great challenges if they want to convert artificial intelligence technology into usable products and seize home entrances.
expert's point
Hu Chunming, Deputy Secretary-General, Liquid Crystal Branch of China Opto-Electronics Industry Association: QLED Commercialization Moves Closer and closer
At present, the applications on the market are quantum dot photoluminescence technology. The essence of this technology is to add quantum dot materials to the backlight or color film of liquid crystal panels, to enrich the color of the display, and the display unit is still a liquid crystal device. Quantum dot light-emitting diode technology (QLED) can be called the "quantum dot display technology" in the true sense, but it is still in the experimental research stage.
Quantum dot materials have greatly improved the color gamut of LCD display devices, making LCD TVs have achieved a comparative advantage in competition with OLED TVs. However, quantum dot technology, whether it is photoluminescence or electroluminescence, needs to be further improved and researched. How to increase its production capacity, reduce costs, eliminate cadmium, and prolong its lifespan require breakthroughs. At present, domestic television manufacturers such as TCL, Changhong, and Konka, which display the industrial chain downstream, are actively deploying quantum dot technology. It is believed that with the efforts of scientific researchers from various countries, the pace of QLED commercialization will get closer and closer to us.
Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd.: Disagrees with OLED TV price wars
At this stage, it is very difficult for TV to differentiate by hardware. Changhong is based on the mature artificial intelligence voice interaction system of CHiQ TV, and it is easy to interact with other home appliances and related equipment, forming an innovative Changhong artificial intelligence home solution.
In the future, Changhong will continue to adjust its product structure, increase the distribution of high-end products, and focus on 65-inch to 75-inch products, which is in line with the trend of consumption upgrade. In addition to artificial intelligence, picture quality is also very important for TVs. This year Changhong will focus on promoting OLED TV products. I do not agree with OLED TV price war. Now the OLED TV screen supply is very tight. We have to do is provide consumers with a good experience. This year, Changhong will launch a series of OLED TV promotion plans to provide consumers with OLED experience venues. This is what the current OLED development should do.
Zhang Shaoyong, General Manager of TCL Multimedia Product Center: Artificial Intelligence TV Development Faces Three Stages
Artificial intelligence is now hotter and hotter. Artificial intelligence simply has three stages: the first stage is to make it simple; the second stage is to make it easy; the third stage is to make it smart. A few years ago we had solved the problem of simple TV operation, such as continuous search function optimization and the introduction of voice 1.0, 2.0, until now 5.0. This year our TV has solved the problem of convenient operation. Through image recognition, voice recognition, graphic recognition and other technologies, users can use TV more conveniently. The next stage of color TV manufacturers to do is to make television more intelligent, which is the next key development direction of artificial intelligence technology.
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