In recent months, news of Twitter's acquisition has been buzzing, but it has not been determined, but now Twitter has begun to select the final buyer among all potential buyers.
According to the Wall Street Journal, Twitter will start accepting bids this week, and the most likely buyers are the rumors of several major companies such as Salesforce, Google, and Disney. Affected by this news, Twitter's share price has risen by 4 %.
According to previous news, the official Twitter price is at least US$30 billion, but the potential buyers’ quotes for Twitter are all between US$18 billion and US$30 billion (at present, the market value of Twitter is 20 billion). According to industry insiders, considering that Twitter’s user growth has been stagnant in the near future, the price given by Twitter may deter these potential buyers.
The sudden release of Twitter’s willingness to accept these offers means that its next family is likely to be determined in the near future, and the question now is who can afford higher prices.
Salesforce has always been considered the company most likely to buy Twitter. Salesforce CEO Marc Benioff has shown Twitter several times. He believes that the 313 million monthly user-generated data on Twitter's social network can not only help Salesforce customers solve problems, but also is a key factor in the layout of artificial intelligence. Now Twitter is willing to compromise on price, which is good news for Salesforce.
The relationship between Google and Twitter is very similar. The two companies have reached a cooperation agreement on advertising and mobile publishing products. Twitter also recently said that it will integrate its content into Google search results. Not only that, Google’s ambitions in the social media arena is no longer a secret. The social media Google+ was launched. Unfortunately, it has not been successful. The acquisition of Twitter can help it stay competitive with Facebook and other powerful enemies.
In addition to the above two companies, Disney is also considered to be the ideal buyer for Twitter. Earlier, Nabeel Hyatt, Twitter’s early investor, had stated that if Twitter is actually listed for sale, Disney should buy it. Bloomberg analyst Paul Sweeney, an industry analyst, also believes that more and more advertising expenditures are flocking to social media sites. Merging with Twitter will allow Disney to gain more advantages in advertising. .
Disney owns ABC and ESPN. If it is merged with Twitter, Twitter and the two media can seamlessly connect. In addition, Twitter CEO Jack Dorsey is still a member of Disney's board of directors, which will be an important "chip" for Disney to bid on Twitter.
For now, in all potential Twitter buyers, these three companies have the biggest wins. So who will eventually end up with Twitter? let us wait and see!
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