There is such a saying in the "Ming Yin Collection" of the Song Dynasty: "There are fewer thousand cups in the wine, and there are not more speculations." But "nothing to talk about" is the most embarrassing. Therefore, it is especially important to accumulate talks.
People are changing every day, and the industry is no exception. The LED display industry has developed to this day, technology is changing, and the focus of attention is also different. So, what is the hottest topic in the LED display industry today? Take a look.
LED display and VR/AR technology grafting
In 2016, the hottest black technology is Virtual Reality (VR). VR technology provides an unparalleled immersive experience and sense of substitution, turning users from bystanders into participants, and is widely respected in professional audiovisual, radio and television, movies, games and more. The rapid rise of the VR industry has attracted domestic LED display companies to enter the VR field.
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Liard and Chuan Dazhisheng signed the "Virtual Virtual Technology Innovation and Application" Strategic Cooperation Agreement. Co-study will jointly integrate and apply LED small-pitch display technology and VR technology; at the same time, participate in the official VR organization - China Virtual Reality Industry Alliance, and cooperate with Liede's strategic partner, Lifeng Culture, Jin Lixiang, and number The domestic first-line cultural travel, dance beauty, and digital performing arts companies such as Tiger Images are committed to the in-depth development of the virtual reality travel industry. In addition, Liard: The wholly-owned subsidiary also invested in the well-known augmented reality company Magic Leap to accelerate the integration of the existing VR/AR/MR field.
Lianjian Optoelectronics took the lead in technical cooperation with a well-known domestic virtual reality system product and application development company, and jointly researched VR virtual display system solutions based on LED small-pitch display technology, mainly relying on virtual reality technology for various new types of military Schools, driving schools, medical schools, sports schools, etc. The training system supported by virtual reality technology enables military personnel, aircraft pilots, air traffic controllers, sports athletes, etc. to easily acquire perceptual knowledge and practical experience in a secure virtual environment.
Abbison plans to invest $4.5 million to acquire a 51% stake in ArTIxium Display Ltd. With ArTIxium's certification, Abbison's technology reserves and LED display manufacturing capabilities will be combined with ArTIxium's technology to accelerate the development of the virtual display market. In the future, with the help of virtual display technology, the company is expected to further develop cooperation in stadium advertising and other aspects, and will enter the "VR + sports" field.
LED enterprise cross-border transformation and transformation
With the homogenization of products and the fierce price competition, the LED industry has faced an unprecedented embarrassing situation. However, some LED industry listed companies have greatly improved their business performance by creating dual main businesses and expanding new fields. While the performance of most LED companies has declined to varying degrees, the performance of some actively changing companies has indeed increased. Of course, the most fundamental reason is that these companies have embarked on a path of transformation and transformation suitable for their own development. Not long ago, Qinshang Optoelectronics detonated the industry's attention to cross-border transformation through direct M&A transformation.
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Alto Electronics: LED+ Financial Services
Lian Jian Optoelectronics: LED + Digital Media
Lehman shares: LED + sports
Liard: LED+ Culture
Qinshang Optoelectronics: LED+ Education
LED display enterprise marketing channel construction
As the price of LED displays becomes more and more civilian, applications continue to penetrate into the commercial and civilian sectors, and the market needs to continue to drive growth. In addition, as the LED display market in the first-tier cities is becoming increasingly saturated, in order to open up emerging markets, some LED display companies are gradually entering the second, third and fourth-tier cities. Since last year's layout of the company's video and Abisen, the channel has become a must for all LED display manufacturers.
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Zhouming Technology: In 2016, Chau Ming Technology further deepened cooperation with some excellent channel providers, and channel operators upgraded to regional operators. They will increase regional brand promotion and technical services based on original product marketing and project operations. Responsibility for regional expansion and regional management, realizing seamless integration of regional operators and Zhouming domestic marketing team, maximizing the communication efficiency of Zhouming Technology to the market, and enhancing the brand coverage and marketing of Zhouming Technology in the country. Support strength.
Liard: In 2016, we will deepen the market channels. Liard’s outstanding advantages in brand, LED original technology, independent intellectual property rights, business management, marketing service network, etc. will provide a full range of channel partners. A wealth of shared resources such as operations, marketing and promotion, and technical support.
Ai Biessen: In 2016, it began to increase investment and development efforts in the domestic market, especially to increase channel construction and major customer development. It has successively cooperated with Shenyang Hailian Electronic Technology, Shaanxi Lianchuang Electronic Technology, Inner Mongolia Huahai Jucai, Wuhan Hua Shanghai Technology signed a channel strategic cooperation agreement. Abbyson said that in the future, it will continue to actively expand provincial operators, and the sales scale in the domestic market will gradually increase.
LED control system wants to open source code to LED screen factory
Last year, LED control system manufacturer Ling Xingyu announced that it would open source code and authorize the screen factory to produce its own acceptance system. The Lingxing rain will be transformed from a system manufacturer to a solution provider, allowing the screen factory to better design its own products. Get rid of homogenization and achieve functional innovation. In the past year, LED display screens are expected to further technological innovation, and whether open source code has become the expectation of LED display companies.
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At present, the process of opening the source code source code to the LED display system by the LED control system is not ideal. Only a few companies have indicated that they will be open, but the specific implementation measures are not clear, and more LED control system manufacturers still maintain a negative attitude. .
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