Qualcomm first announced that 4G chip supports TD-SCDMA standard

While China is vigorously expanding its mid- and low-end smartphone chips, Qualcomm has announced the launch of multiple LTE 3G multi-mode chips for the mass market. Recently, some mobile phone manufacturers have released multi-mode mobile phones that support LTE TDD / 3G, which actually means that Qualcomm's chips supporting China's domestic 3G standard TD-SCDMA are finally facing the market, which makes China Mobile delighted. Terminal competition in the 4G era has gained weight.

Said to lead opponents on the 4G chip for more than two generations

Qualcomm Chairman and Chief Executive Officer Paul Jacobs visited China again recently, when he appeared in the public at the CDMA Industry Chain Conference in cooperation with China Telecom.

At the meeting, Jacob was very optimistic about the potential of the Chinese mobile phone market. He said that according to a joint survey by Time Weekly and Qualcomm, 38% of Chinese people used mobile phones to surf the Internet in 2012, and 54% of Chinese people said they would rather not watch TV. And can't live without a smartphone.

Jacob also said that from 2013 to 2017, smartphone shipments will exceed 7 billion units. At present, smartphone shipments have doubled that of PCs. The growth rate of PCs has slowed down significantly. Smartphones and tablets Computer shipments have risen sharply, and the rapid growth of mobile smart devices will change people's habit of using mobile digital devices. His words seem to imply that PCs are gradually being replaced by smartphones and tablets, and chip manufacturers' competitive balance is tilting towards mobile terminal chip manufacturers like Qualcomm.

However, what makes him more proud is the competition in the field of 4G. Jeff Lorbeck, senior vice president of Qualcomm Technologies and chief operating officer of Greater China, said that from 2012 to 2017, the global compound annual growth rate of LTE connections will reach 70%, and Qualcomm has a huge advantage in it; three years; Qualcomm's LTE products have already begun shipping, and some of Qualcomm's competitors are currently "zero"; in the field of LTE processors, Qualcomm has been ahead of competitors for more than two generations.

Qualcomm announces first support for TD-SCDMA

What makes its competitors feel terrible is that Qualcomm not only leads the technology in the 4G era, but also exerts force on all 3G standards and all 4G standards.

Qualcomm is a major supplier of traditional WCDMA chips. Needless to say, the degree of cooperation with China Unicom. In the CDMA industry chain dominated by Qualcomm, Qualcomm has also shown no effort to China Telecom. At the "2013 China CDMA Industry Chain Conference" held recently, in the face of Wang Xiaochu, chairman of China Telecom, Paul Jacobs cheered for China Telecom and CDMA mobile phone manufacturers, saying, "Qualcomm is solving in LTE (ie 4G) In this respect, we will support the development of the CDMA2000 ecosystem with advanced LTE solutions. "

Obviously, he is dispelling external concerns about "CDMA evolution in the 4G era is unknown" for China Telecom and CDMA mobile phone manufacturers.

More notably, Qualcomm once again emphasized its support for China Mobile at the "2013 Qualcomm Partner Summit" held a few days ago. The RF360 front-end solution announced by Qualcomm at that time also realized the design of a single terminal supporting all LTE standards and frequency bands for the first time, supporting seven network standards (LTE-FDD, LTE-TDD, WCDMA, EV-DO, CDMA 1x, TD-SCDMA And GSM / EDGE); the radio frequency transceiver chip WTR1625L released at the same time will support all cellular modes and 2G, 3G and 4G / LTE frequency bands, as well as GPS, Glonas and Beidou.

This is what China Mobile dreams of. All along, Qualcomm has been late in the development of TD-SCDNA chips, and China Mobile has been stubborn about this, thinking that this is the reason for the poor quality of TD-SCDMA mobile phones. China Mobile believes that Qualcomm's chips are better than domestic chips. Manufacturers are conducive to launching mid- to high-end models that are more popular with consumers.

The lack of Qualcomm's TD-SCDMA chip directly led to the lack of TD versions of iPhones and other star phones. Xi Guohua, chairman of China Mobile, said in an interview with Sina Technology and other media that the reason for the lack of TD iPhones should be asked by Qualcomm, not Apple . Right now, this contradiction has finally been resolved, and China Mobile breathed a sigh of relief for this.

The emergence of low-cost smartphones

Qualcomm's offensive route in China is not limited to TD-SCDMA. Its mobile phone chip and reference design (QRD) version for the low-end market has always kept MediaTek in the back, which is one of the important reasons for MediaTek's recent decline in performance.

The reference design (QRD) is Qualcomm directly providing mobile phone manufacturers with a complete system of hardware and software, which is very similar to MediaTek ’s turnkey package design, which allows mobile phone manufacturers to quickly launch differentiated products for price-sensitive consumers. smart phone.

In Shenzhen, we focused on dozens of branded mobile phone manufacturers ranging in size. Most of these manufacturers used MediaTek chips in the past. Since Qualcomm announced the QRD program two or three years ago, Qualcomm announced that as of now, Qualcomm has It has cooperated with more than 40 OEM manufacturers and released more than 250 terminals based on QRD platform in 17 countries.

Roger Jeff, senior vice president of Qualcomm Technologies and chief operating officer of Greater China, is very satisfied with this. He believes that Chinese mobile phone companies are the link connecting multiple emerging markets, and QRD is assisting Chinese companies to weave this link to help Chinese mobile phones. Manufacturers have reduced development costs and adapted to the needs of China's low-cost mass-market smartphone market.

The development potential of China's low-cost mass smartphones is still huge. IDC predicts that from 2011 to 2016, the compound annual growth of smartphone shipments in China, Brazil and India will reach 26.2%, 44% and 57.5%, in contrast to the growth rate of the United States, Britain and other markets. About 12%.

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