On the morning of November 1st, Beijing time, market research company Canalys released a forecast report on global smartphone shipments for the third quarter of 2011 to its customers. The report shows that HTC has become the largest smartphone manufacturer in the United States. At the same time, Samsung's performance is still strong, and has become the world's largest smartphone manufacturer. Overall, global smartphone sales will continue to grow, with shipments in the third quarter increasing 49% year-on-year to 120.4 million units.
Samsung ’s own-brand smartphone shipments in the third quarter reached 27.3 million units, an increase of 252% year-on-year and 60% month-on-month, and accounted for 23% of the smartphone market. At present, Samsung has become the Asia-Pacific region, First place in Western Europe and Latin America, respectively, surpassed previous champions Nokia, Apple and RIM. Affected by Samsung ’s many smart phone products, including the Galaxy S II and other products, the global hot sale, its third-quarter smartphone shipments are also the second highest in the history of smartphones, second only to Nokia ’s Shipments. In addition, Samsung also shipped nearly 500,000 smartphones under the Google and T-Mobile brands.
HTC becomes the US shipment champion
In the United States, HTC became the champion of smartphone shipments in the third quarter, surpassing Apple and Samsung. HTC's own brands shipped 5.7 million units in the United States, accounting for about a quarter of the US market, and about 70,000 units were sold under the T-Mobile brand. Canalys vice president and analyst Chris Jones (Chris Jones) pointed out: "No matter how you calculate, HTC will be a veritable leader in the US smartphone market. This is really an amazing achievement for HTC in just a few years , It has established its own well-known brand in the fiercely competitive market. Among the 4G Android products, HTC's performance is very strong. HTC has launched many of the major operators, which are very attractive in today's Android platform. Li is also a very unique smartphone product. "
In addition, due to Samsung's rise in the US market, Apple ranked third. In the third quarter, Samsung ’s own-brand smartphones shipped 4.9 million units in the United States, while Apple ’s shipments were only 4.6 million units, mainly because consumers around the world are looking forward to the launch of the next-generation iPhone And temporarily delayed the purchase of Apple's smartphone.
Jones pointed out: "Although Apple did not get a sensation comparable to the past after the release of the iPhone 4S, this will not affect the sales of Apple's smartphones, because the previous iPhone sales are expected by new products, and Sprint It may be the third US operator that supports the iPhone and is suppressed. The current hot sale of the iPhone 4S has shown a rebound in Apple ’s smartphone sales. We expect Apple to have a stronger performance in the fourth quarter. "
Despite the slow development of AT & T in the initial stage last year, the number of Android mobile phone products launched by the operator this year has exceeded its planned number for 2011. These include the Impulse 4G smartphone provided by Huawei without AT & T branding. The contract price of the product is only $ 30, which is mainly aimed at users who purchase smartphones for the first time. At present, the Android operating system has occupied 70% of the US smartphone operating system market, and also 57% of the global smartphone operating system market.
RIM outlook is still worrying
RIM's situation in the third quarter is still difficult. The company's sales in the United States fell 58% year-on-year, and its market share in the United States fell from 24% in the third quarter of 2010 to the current 9%. Although the company has launched a new product line, including its flagship product BlackBerry Bold 9900, the company is still under tremendous pressure,
Canalys analyst Tim Shepherd pointed out, "This is the first time RIM's market share in the United States has fallen below 10%. At present, the company's prospects in the United States are still worrying. In the United States, although Apple can not The launch of 4G smartphones, but other mobile phone manufacturers can't wait to die. RIM must launch a competitive high-end 4G smartphone by early 2012. "
Shepard also pointed out: "RIM seems to be better in the rest of the world than the United States. In Central and Eastern Europe, BlackBerry shipments increased by 59% year-on-year, while in the Asia-Pacific region, it increased by 56% year-on-year. It was driven by the popularity of BlackBerry M services. RIM performed particularly well in the Middle East, Africa and Southeast Asia. Although RIM ’s large-scale service interruption in October mainly affected Central and Eastern Europe and Africa, we do not think this crisis It will have a substantial impact. I think in the fourth quarter, RIM ’s performance in these regions will still be very good. "
Shepard further pointed out: "There is no doubt that RIM must launch newer, more exciting products and accelerate its pace of innovation and implementation, so that the company will have the opportunity to restore its North American status. The company is currently necessary To honor its promise on the new BlackBerry X operating platform. "
China's smartphone market is booming
The Canalys report also specifically pointed out that in the third quarter of 2011, smartphone shipments in mainland China increased significantly by 160% year-on-year to 23.2 million units. Despite the rapid growth, mainland China ’s smartphone shipments are still slightly inferior to the United States, and there is still a gap of about 200,000 units, making mainland China the second largest smartphone market in the world after the United States.
Nicole Peng, director of analysis at Canalys in Shanghai, said: "At present, China's smartphone market is experiencing explosive growth, and it is not only China's domestic Huawei and ZTE's smartphone products that are growing. Currently both companies Introduced high-quality and attractive Android mobile phones. These products will not only be sold in China, but will also be provided to foreign markets. The products of both companies are very competitive in price and can be shipped in large quantities. Therefore, in the future In a few quarters, they will become a disruptive force in the global smartphone market. "
In the Chinese smartphone market, Nokia still ranks first in the sales list, but due to the company's global decline, its market share in China is also rapidly declining, from 75% in the third quarter of 2010 to 28% in the third quarter of this year.
Peng pointed out, "Although Nokia has been performing strongly in some markets in the Asia-Pacific region including mainland China, it will still face many difficulties in the next few quarters. Nokia recently announced that it will launch two Windows models. Phone smartphone, which can see some optimistic prospects, it proves that Nokia can still produce products with innovative design and good quality. Although Nokia does not include China in the list of countries where the Lumia series was first launched, Canalys still believes that mainland China is still Nokia ’s focus on key areas, it is expected that Nokia ’s Windows Phone will be launched in mainland China in the first half of 2012. "
In the third quarter, Apple and Samsung's growth in China was also very rapid, the two increased by 710% and 805% year-on-year.
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