AR Technology Creates "Green Future"

Sony recently demonstrated its newly developed AR (Augmented Reality) technology. A cartoon bear's avatar stands on a tablet computer screen. It can walk around, leave the screen, walk freely in the room, and amaze the audience.

On the same day, this event was held in the Sony Proactive Technology Museum in Chaoyang Park, Beijing. According to the person in charge of Sony Corporation, AR technology is the use of computers to generate a realistic virtual environment for viewing, listening, force, touch and movement, and allows users to “immerse” in this environment through various sensing devices, thereby realizing users. Natural interaction with the environment is a new human-computer interaction technology.

“Sony’s corporate social responsibility is focused on education and environmental protection, and the introduction of AR technology is an attempt by companies to perform environmental protection.” Sony’s official told reporters, “We help users feel natural directly.”

In the AR Bio Zone, the children directly "sit" on the island of Sumatra in Indonesia to conduct a "jungle adventure." In this beautiful island with a lush tropical rainforest, it is possible to explore the island's rare flora and fauna through tablet computers and AR technology. . Then, you can “sneak in” deep in the ocean and conduct a unique “deep sea exploration”. In the screams of the children, a variety of underwater animals, even giant whale sharks, “wandered” around them.

"With AR technology, all kinds of endangered animals on the earth are as close as they can be, so that people sigh for the richness and greatness of nature and give birth to a kind heart." A parent told reporters.

In the showroom of Sony's dream science and technology museum, there is also an “AR smart city” that can use various AR-based tools to overlook the components of the smart city of the future. This "city" is divided into three sections: "Biodiversity", "Energy Conservation and Environmental Protection in the City," and "Green Power." This shows the technological achievements that Sony has made and achieved in promoting zero emissions.

“Children can personally build a virtual functional city. Here, we can see that people use the energy efficiently to reduce the burden on the global environment as much as possible.” Staff of the Science and Technology Museum introduced.

It is understood that Sony's Dream Technology Museum is one of Sony’s most distinctive charity projects. It is free for group visitors, and all individual ticket sales revenue is used for “study for the countryside” and other caring activities. In the 12 years since its opening, Sony has invested more than 450 million yuan in cumulative fees and received more than 1.57 million visitors. The series of activities of “Sony Adventure”, “Sony Adventures”, has benefited more than 120,000 students from 273 primary and secondary schools across the country.