At present, in the high-end refrigerator market, the growth rate of multi-door refrigerators is starting to be much faster than opening refrigerators. According to GFK's 65 cities' retail monitoring data, from January to August 2011, the sales volume of multi-door refrigerators increased by 37% year-on-year. Although the overall market of refrigerators is not very optimistic, the growth rate of multi-door refrigerators has not slowed down. The rapid growth of multi-door refrigerators has become an industry trend, and the life of consumers has also been upgraded.
Samsung's white goods product manager Hu Zhigang explained Mouton refrigerator
As the first foreign-invested brand of white goods in China, Samsung White Appliances has continuously introduced the world's leading multi-door products based on its deep insight into consumer demand. It has been particularly prominent in technology, design and energy conservation, and has been consistent by the industry and consumers. Recognition. At the just-concluded Samsung high-end home appliance media tasting, the powerful white goods lineup was stunning, and the new multi-door refrigerator, Mouton, became the focus of the media.
Moisturizing the frontsteps of the new double-circle world
In order to let consumers enjoy the upgraded preservation technology, Samsung has continuously introduced the world's leading moisturizing and fresh double-cycle refrigeration technology in the research and development of refrigerator technology, and successfully applied it to Mouton multi-door refrigerator, thus solving the refrigeration. The problems of poor preservation and odors have pointed out the direction for the development of the industry.
Moisturizing and fresh double-cycle refrigeration technology keeps each compartment operating at optimum temperature and humidity, enabling independent cooling of the refrigerating compartment and freezer compartment, cooling air does not flow to another compartment, and allows fruits and vegetables to be maintained up to 75 % humidity, so food can stay fresh for a long time. Let the ice cream and ice cubes retain their original taste, without scent, and each food will remain authentic.
Moreover, in order to achieve the best preservation effect, the Samsung refrigerator adopts the wet and dry partition design for both double-door and multi-door, which realizes the dual control of temperature and humidity. In the whole refrigerator industry, only Samsung can do it.
Tailor-made humanized notes
Because the Mouton series has been highly praised in Europe and the United States, it has won the CES “Innovation Award†four times and has been unanimously recognized by European and American consumers. In order to allow Chinese consumers to own this high-quality multi-door product, Samsung has specially upgraded and upgraded it according to the usage habits of Chinese consumers, making it one of the must-have appliances for the “Chinese people to keep their own fresh lifeâ€. .
Based on the original technology platform, Samsung has conducted research and development again. The depth of the cabinet is reduced to 60CM, which is in line with the size of most home kitchen cabinets in China, which is easy to decorate and place; the original ice water separator is removed, which is more in line with the usage habits of Chinese consumers. In terms of appearance, the traditional stainless steel panel is abandoned, and Samsung's unique ion micro-engraving technology is not only beautiful, but also easy to carry. In order to increase the capacity of the refrigerator without occupying the space of the room, Mouton adopts a hidden decorative handle. More humane. What is even more surprising is that the greenhouse part adopts the "Fresh Rubik's Cube" design. It can be stored according to the type and size of the food, and can be combined at will. If necessary, it can also be used as a container for consumers to use. More convenient and free.
I believe that this new product tailored by Samsung White for Chinese consumers, Mouton multi-door refrigerator, will definitely bring you an unprecedented fresh life, let us wait and see.
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