Konka enters the most upstream industry and wants to rebuild 10 billion growth points
Under the background of the global response to the financial crisis, Shenkang's layout of the LED industry has drawn the attention of the industry. The reporter recently learned that Konka has begun to enter the LED upstream industry layout and has entered the pilot stage. Konka plans to build LED industry in the LED application industry including LED display, LED lighting, LCD TV LED backlight and sapphire substrate in the next 35 years, thus forming a complete LED industry chain, with an annual output value expected to exceed 10 billion yuan. .
After the LED big screen has become a new growth point, Shenzhen Konka is accelerating the improvement of the industrial chain layout and building LED into the third business growth pole.
Shenzhen has become an important gathering place for the LED industry
According to reports, LED (Light Emitting Diode) has rapidly grown into one of the mainstream products of flat panel display in just over a decade, and has been widely used in the three major market segments of landscape lighting, display screen and LCD backlight. Relevant information shows that in recent years, the domestic LED industry has been growing at an annual rate of more than 30%. In 2007, the output value of China's LED application products has exceeded 30 billion yuan, becoming the world of LED full-color display and solar LED landscape lighting application products. The largest producer and exporter.
According to the industry, LED applications are widely used, mainly mobile phone backlights, automotive lighting and indicators, LCD backlights, displays, building lighting, traffic lights, special lighting, general lighting. The LED display is a high-end user of the LED industry. It requires high uniformity of parameters such as chromaticity, brightness, and viewing angle of the illuminating device, and also has high reliability requirements. To achieve this, it must be a large-scale enterprise. The current advantages of LED display are in brightness and large-area display. It can be widely used in public places such as stations, terminals, machine-tick financial securities, banks, post offices, sports venues, exhibitions, commercial centers, hospitals, plazas, etc. Information, video images.
Due to the world's energy shortage and LED's energy saving, emission reduction and environmental protection advantages, the LED industry has attracted the attention of countries and regions around the world, and has formulated relevant development measures. The Ministry of Science and Technology has included the National Semiconductor Lighting Project in the 11th Five-Year Science and Technology Development Plan, and has approved five LED industrialization bases in Shanghai, Dalian, Nanchang, Xiamen and Shenzhen. According to the estimated targets of the five major bases, the output value of the entire Chinese LED industry in 2010 will exceed 150 billion yuan.
Among them, Shenzhen has become an important gathering place for the development of China's LED industry. It has gathered more than 900 semiconductor lighting companies, accounting for 70% of the national total. Nearly 100 enterprises above designated size, with Shenzhen Fangda Guoke Group, Century Crystal Source, Quantum A large number of well-known LED lighting companies and brand suppliers at home and abroad, such as Optoelectronics, Bangbel Electronics, Yihe Optoelectronics, Dasheng Semiconductor Technology, and Shengneng Electronics, most of which are sold abroad. Last year, the output value exceeded 15 billion yuan. More than 20 billion yuan, good support will provide a better industrial environment for companies such as Konka.
LED outdoor large screen into a breakthrough
In fact, as early as 2001, Konka established a wholly-owned subsidiary Konka Video as a pathfinder to enter the LED industry. Konka LED screen industry is different from the traditional consumer electronics industry. The video business has relatively rich profits. Konka Group has taken LED business as one of Konka's diversification strategies and is another growth point of Konka's new business.
Unlike some companies that mainly use LEDs for lighting, Konka LEDs are now focusing on large-area display business in the fields of tourism, advertising, entertainment, etc., mainly used as a media. In the past two years, Konka Video has focused on creating a number of benchmarking projects, hoping to promote the development of the industry with a little bit of face. Konka related people told reporters.
In 2006, Konka successfully designed and built the world's first screen with an understanding of 4.5 million pixels for the Shenzhen Overseas Chinese Town. In 2007, Konka won the giant LED screen project of Beijing Morgan Building with a total value of over 100 million yuan. The giant LED display, known as the largest live broadcast window of the 2008 Beijing Olympics, has a total area of ​​3,400 square meters and a total value of over 100 million yuan.
The industry analysts believe that this year's Beijing Olympics will bring lucrative business opportunities to the LED display business, and the market demand is also showing a blowout situation. Subsequently, the 2010 Shanghai World Expo, the Guangzhou Asian Games and the 2011 Shenzhen World University Games will also be staged, so the large LED billboards and architectural landscape lighting business opportunities will be very broad.
In addition, the industry believes that compared with traditional CCFL lamps, LED backlights have the advantages of low energy consumption, long life and thinner, and can be widely used in LCD TV products. Therefore, Konka can also boost the LED industry. The development of Konka LCD TV industry.
Although China's LED production is growing rapidly, it is mostly a component supply and OEM production model. At present, domestic enterprises are not deeply involved in the LED upstream, such as chips, sapphire substrates, LED backlights, and package testing in the middle reaches, lacking the right to speak.
According to Tang Hongmin, deputy general manager of Konka Research Institute, in order to build a complete industrial chain, especially to accelerate the pace of LED upstream attacks, and to prepare related technologies, a postdoctoral workstation and two technical R&D teams specializing in LED technology research have been at Konka Research Institute. Built. The LED backlight design and production line will be laid in Kunshan in the middle of next month.
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