The rapid evolution of the internet has triggered a third wave of consumption upgrades, with smart technology now reaching a more mature stage. Today, artificial intelligence—powered by deep learning and vast data—is booming across industries. In the home appliance sector, "intelligence" has become the driving force behind industry growth, with many products touting the word "smart" to appear high-end and modern.
In the air conditioning market, smart air conditioners captured 43.2% of sales in 2017, nearly doubling from previous years. However, beneath this impressive growth lies a troubling user experience: most smart features remain underutilized. For instance, early smart air conditioners with WiFi modules had activation rates below 20%, with only 15% of users actively engaging with the smart functions. These features often failed to deliver real value, leading to skepticism about their practicality.
To address these shortcomings, the second generation of smart air conditioners introduced advanced technologies like smart imaging and infrared sensing. But these innovations came at a cost, making them less accessible and not always aligned with real user needs. As a result, widespread adoption remained challenging.
On March 6, TCL Air Conditioning took a bold step by declaring war on "invisible" and "flashy" smart features. The company unveiled a new intelligent strategy aimed at bringing air conditioners into a more meaningful era of true intelligence. Their focus is on returning to the core needs of consumers—making air conditioners more energy-efficient, comfortable, and tailored to individual habits. This shift moves the industry from standardized products to personalized solutions.
Chen Shaolin, head of TCL’s air conditioning business unit, emphasized that real smart air conditioners should be rooted in real-life scenarios. By combining focused innovation and cutting-edge technology, TCL aims to solve everyday problems faced by users. The ultimate goal is to provide natural, comfortable cooling that seamlessly fits into daily life.
To enhance user experience, the new TCL smart air conditioner focuses on three key areas: greater energy efficiency, improved comfort and health, and better adaptability to user habits. Features like the “Electricity Manager†help users track energy costs, while the one-night electricity-saving function ensures peace of mind. An advanced inverter algorithm boosts efficiency, and the “Cool and Soft Wind†system enhances comfort. Additional features such as soft humid cooling, self-cleaning steam, quick cooling, and voice control bring the product closer to real user needs.
TCL is committed to moving beyond the “virtual†smart trend. The company continues to invest heavily in research and development, focusing on improving comfort, reliability, and reducing noise. Through integration of intelligent, adaptive, and networked technologies, TCL aims to deliver smart air conditioners that are energy-efficient, comfortable, and healthy.
With a leap in production and sales volume exceeding 10 million units in 2017, TCL is set to further boost the popularity of smart air conditioners in 2018 with a range of innovative products designed to meet evolving consumer demands.
Shenzhen Ousida Technology Co., Ltd , https://en.osdvape.com